amazarashi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
1,299
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
Updated 2025-10-03 17:03:34 UTC
Genres
Scores
Biography
Having initially released their album "0" in Aomori in 2009, limited to 500 copies, the band's popularity surged, leading to a nationwide release as "0.6" due to high demand. Debuting with Sony Music in 2010 with the single "How To Make A Bomb," their fan base expanded rapidly, propelling their album "Hey Mom, It's Just As You Say" to #8 on the Oricon weekly album chart. Through organic growth via word of mouth and online presence, Rain Exposer has captivated audiences with their immersive live performances and profound lyrical content, earning accolades both domestically and internationally at esteemed events like SIGGRAPH ASIA and one dot zero.
amazarashi cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, TAIWAN, SOUTH KOREA. A heavily male (58%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 11,012 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Namco, Nier: Automata, Persona 5, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,299 · Engagements 149 · Rate 11.5% Posts 9 · Views 0 · Avg Likes 149 · Avg Comments 1 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 9% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
JAPAN (31%) TAIWAN (7%) SOUTH KOREA (6%) UNITED STATES (6%) INDONESIA (5%) |
Top regions: JAPAN (31%), TAIWAN (7%), SOUTH KOREA (6%) |
| Platform Engagement | Youtube: 11,012 avg views/post | Best reach: Youtube 11,012 avg views; best engagement: Youtube 1,166 avg likes |
Top Brand Affinities
Namco
Nier: Automata
Persona 5
SpeedPaint
Gundam
Resident Evil
Capcom
Bandai Namco
Shake Shack
Nvidia
League of Legends
Cartoon Network
| Brand | Category | Score |
|---|---|---|
| Namco | 28.35 | |
| Nier: Automata | 23.35 | |
| Persona 5 | 15.60 | |
| SpeedPaint | 11.62 | |
| Gundam | 10.34 | |
| Resident Evil | 9.12 | |
| Capcom | 8.12 | |
| Bandai Namco | 6.15 | |
| Shake Shack | 5.89 | |
| Nvidia | 5.46 | |
| League of Legends | 4.87 | |
| Cartoon Network | 4.81 | |
| Pokemon | 4.53 | |
| Dr. Martens | 4.34 | |
| Pizza Hut | 3.88 | |
| Prismacolor | 3.85 | |
| Sprite | 3.53 | |
| Faber-Castell | 3.47 | |
| UNIQLO | 3.32 | |
| Montblanc | 3.25 | |
| Snoopy And The Peanuts Gang | 2.72 | |
| Ubisoft | 2.65 | |
| Transformers | 2.39 | |
| IKEA | 2.36 | |
| Amazon | 2.26 | |
| The North Face | 2.21 | |
| KitKat | 2.00 | |
| Sony | 1.98 | |
| Burberry | 1.88 | |
| Mazda | 1.79 | |
| Nikon | 1.70 | |
| Call of Duty | 1.69 | |
| Lexus | 1.66 | |
| PlayStation | 1.58 | |
| Nintendo | 1.54 | |
| Pixar | 1.49 | |
| Pokemon Go | 1.47 | |
| Christian Dior | 1.45 | |
| Marvel Entertainment | 1.41 | |
| Reebok | 1.41 | |
| Nissan | 1.09 | |
| Converse | 1.08 | |
| Universal | 1.08 | |
| Star Wars | 1.07 | |
| Apple | 1.07 | |
| Pandora | 0.99 | |
| Walt Disney | 0.88 | |
| Honda | 0.88 | |
| Subaru | 0.85 | |
| Xbox | 0.83 |
Official Profiles
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LoginArtist: amazarashi
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:25:37 | Sennenkouhukuron | Raadio Elmar | Tartu, EE | 4 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |