Amara La Negra

Amara La Negra — pop artist from US.

Amara La Negra, a multifaceted artist of Spanish and Caribbean descent, embodies a blend of past influences and future aspirations. Known for her vibrant and…

Influence: 54.55% Fanbase: 30.08% Trending: 66.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 102.00% • Very Strong

As of 2025-09-08

3,004,082

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-09 21:46:12 UTC

Genres

poppopdominican pophip-hop & raprap dominicanoelectronictrap queenlatinlatin

Biography

Amara La Negra, a multifaceted artist of Spanish and Caribbean descent, embodies a blend of past influences and future aspirations. Known for her vibrant and ambitious persona, she is celebrated as an international entertainer, singer/songwriter, actress, model, and philanthropist, captivating audiences worldwide with her performances. Embracing her blackness through her stage name, Amara challenges societal norms in Latin America, where the term "Negra" can be viewed negatively, and advocates for Afro-Latinas' visibility and empowerment. Beyond her bold image, she spreads messages of self-empowerment and resilience, using her platform to inspire others, share her entrepreneurial journey, and advocate for social justice, breaking stereotypes and paving the way for authenticity in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Amara La Negra builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, DOMINICAN REPUBLIC, BRAZIL. With a heavily female (66%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (8,965 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Univision, American Airlines, Shea Moisture point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amara La Negra score 0.30% — Low bucket.

Brand: UnivisionBrand: American AirlinesBrand: Shea Moisture

Followers:3,004,082

Engagements:8,965

Rate:0.3%

Posts:3,788

Avg Likes:8,965

Avg Comments:120

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,004,082 · Engagements 8,965 · Rate 0.3% Posts 3,788 · Views 0 · Avg Likes 8,965 · Avg Comments 120 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 22% 35-44: 20% 45-64: 4%	Largest: 25-34 (51%); next: 18-24 (22%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (64%) DOMINICAN REPUBLIC (14%) BRAZIL (2%) UNITED KINGDOM (2%) NIGERIA (1%)	Top regions: UNITED STATES (64%), DOMINICAN REPUBLIC (14%), BRAZIL (2%)
Platform Engagement	Instagram: 8,965 avg likes/post	best engagement: Instagram 8,965 avg likes

Top Brand Affinities

Univision

Score: 102.00

American Airlines

Score: 15.98

Shea Moisture

Score: 15.34

FashionNova

Score: 8.74

Fenty beauty

Score: 8.34

ULTA Beauty

Score: 7.99

Hennessy

Score: 7.52

Macy's

Score: 7.46

Cafecito

Score: 7.27

Barbie

Score: 7.18

Margaritaville

Score: 6.61

Steve Madden

Score: 6.47

Brand	Category	Score
Univision		102.00
American Airlines		15.98
Shea Moisture		15.34
FashionNova		8.74
Fenty beauty		8.34
ULTA Beauty		7.99
Hennessy		7.52
Macy's		7.46
Cafecito		7.27
Barbie		7.18
Margaritaville		6.61
Steve Madden		6.47
CNN		5.78
boohoo		5.53
BH Cosmetics		5.52
ESPN		5.39
shein		4.94
Forever 21		4.48
Iberostar Hotels & Resorts		4.45
Power Rangers		4.32
SheInside		4.20
Verizon		4.12
iHeartRadio Music Awards		4.11
NORDSTROM		3.98
ASOS		3.66
Comedy Central		3.42
MTV		3.39
Calvin Klein		3.02
Victoria's Secret		3.00
Fendi		2.99
NBC		2.92
VidaSana		2.92
Los Angeles Lakers		2.87
Walmart		2.86
NBA		2.83
SoundCloud		2.80
Sephora		2.77
Anastasia Beverly Hills		2.71
NYX Cosmetics		2.71
Christian Louboutin		2.67
Kylie Cosmetics		2.62
Dolce & Gabbana		2.56
Target		2.51
AMC		2.50
Urban Outfitters		2.48
Too Faced Cosmetics		2.46
NFL		2.38
Coachella		2.37
Sneakerhead		2.33
Guess		2.22