Amanda Shires

Amanda Shires — folk & traditional artist from US.

Amanda Shires, a West Texas native who began her musical career with the Texas Playboys at 15, has since released critically acclaimed solo albums,…

Influence: 54.62% Fanbase: 29.63% Trending: 67.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 29.07% • Very Strong

As of 2025-09-09

263,522

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:49:04 UTC

Genres

folk & traditionalsinger/songwriter

Biography

Amanda Shires, a West Texas native who began her musical career with the Texas Playboys at 15, has since released critically acclaimed solo albums, collaborated with top artists, and won the 2017 Emerging Artist of the Year award from the Americana Music Association. As a member of Jason Isbell’s 400 Unit and founder of The Highwomen, Shires balances precision of craft and unbridled humanity in all her projects, including the group's chart-topping 2019 debut album. Her diverse discography showcases a blend of nuance and originality that resonates with listeners.

In addition to achieving a Billboard 200 top 10 hit with The 400 Unit’s Reunions in 2020, Amanda Shires made a powerful statement with her standalone single “The Problem,” addressing women's rights. Her latest work, including the emotionally raw holiday album For Christmas, continues to reflect her commitment to creating honest music that fosters connection and compassion. Shires released her latest album, Take It Like A Man, on July 29, 2022.

Top Brand Affinities

Report Date: 2025-09-09

Amanda Shires speaks to 45-64 & 35-44 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,878 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, Live Nation, Coors, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amanda Shires score 1.37% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: Coors

Followers:263,522

Engagements:3,616

Rate:1.4%

Posts:1,038

Avg Likes:3,596

Avg Comments:99

Avg Views:6,686

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 263,522 · Engagements 3,616 · Rate 1.4% Posts 1,038 · Views 6,686 · Avg Likes 3,596 · Avg Comments 99 · Avg Views 6,686	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 35% 35-44: 27% 25-34: 25% 18-24: 12%	Largest: 45-64 (35%); next: 35-44 (27%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (68%) UNITED KINGDOM (6%) CANADA (6%) NIGERIA (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (68%), UNITED KINGDOM (6%), CANADA (6%)
Platform Engagement	Instagram: 3,220 avg likes/post · Tiktok: 3,878 avg views/post · Youtube: 2,808 avg views/post	Best reach: Tiktok 3,878 avg views; best engagement: Instagram 3,220 avg likes

Top Brand Affinities

Ampeg

Score: 29.07

Live Nation

Score: 23.38

Coors

Score: 12.62

Kroger

Score: 11.73

Delta

Score: 11.09

Amazon Music

Score: 10.89

Sennheiser

Score: 10.18

Publix

Score: 8.74

Verizon

Score: 7.83

Busch

Score: 7.68

Margaritaville

Score: 7.55

Kickstarter

Score: 7.52

Brand	Category	Score
Ampeg		29.07
Live Nation		23.38
Coors		12.62
Kroger		11.73
Delta		11.09
Amazon Music		10.89
Sennheiser		10.18
Publix		8.74
Verizon		7.83
Busch		7.68
Margaritaville		7.55
Kickstarter		7.52
Pacific Northwest Wonderland		7.36
Anthropologie		6.31
Paramount Pictures		6.23
NBC		5.68
Pilsner Urquell		5.67
Spotify Music		5.57
Cadillac		5.49
Walgreens		5.10
The Home Depot		4.96
FedEx		4.69
Airbnb		4.69
Columbia Pictures		4.52
Showtime		4.29
Gillette		4.07
Emporium		3.97
Gatorade		3.94
Pfizer		3.91
NHL		3.89
Target		3.83
Heinz		3.80
Budweiser		3.80
Costco		3.74
Guinness		3.67
Carhartt		3.58
Taco Bell		3.57
Holden		3.54
Leica		3.32
ESPN		3.24
Preloved		2.89
Chipotle Mexican Grill		2.86
The Olympic Games		2.73
Coachella		2.71
Philips		2.66
Walmart		2.62
MTV		2.58
Mulberry		2.55
WWE		2.55
Lollapalooza		2.47