Amanda Shires
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
263,522
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:57 UTC
Genres
Biography
In addition to achieving a Billboard 200 top 10 hit with The 400 Unit’s Reunions in 2020, Amanda Shires made a powerful statement with her standalone single “The Problem,” addressing women's rights. Her latest work, including the emotionally raw holiday album For Christmas, continues to reflect her commitment to creating honest music that fosters connection and compassion. Shires released her latest album, Take It Like A Man, on July 29, 2022.
Amanda Shires speaks to 45-64 & 35-44 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (72%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (3,878 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, Live Nation, Coors, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 263,522 · Engagements 3,616 · Rate 1.4% Posts 1,038 · Views 6,686 · Avg Likes 3,596 · Avg Comments 99 · Avg Views 6,686 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 35% 35-44: 27% 25-34: 25% 18-24: 12% |
Largest: 45-64 (35%); next: 35-44 (27%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (68%) UNITED KINGDOM (6%) CANADA (6%) NIGERIA (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (68%), UNITED KINGDOM (6%), CANADA (6%) |
| Platform Engagement | Instagram: 3,220 avg likes/post · Tiktok: 3,878 avg views/post · Youtube: 2,808 avg views/post | Best reach: Tiktok 3,878 avg views; best engagement: Instagram 3,220 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Coors
Kroger
Delta
Amazon Music
Sennheiser
Publix
Verizon
Busch
Margaritaville
Kickstarter
| Brand | Category | Score |
|---|---|---|
| Ampeg | 29.07 | |
| Live Nation | 23.38 | |
| Coors | 12.62 | |
| Kroger | 11.73 | |
| Delta | 11.09 | |
| Amazon Music | 10.89 | |
| Sennheiser | 10.18 | |
| Publix | 8.74 | |
| Verizon | 7.83 | |
| Busch | 7.68 | |
| Margaritaville | 7.55 | |
| Kickstarter | 7.52 | |
| Pacific Northwest Wonderland | 7.36 | |
| Anthropologie | 6.31 | |
| Paramount Pictures | 6.23 | |
| NBC | 5.68 | |
| Pilsner Urquell | 5.67 | |
| Spotify Music | 5.57 | |
| Cadillac | 5.49 | |
| Walgreens | 5.10 | |
| The Home Depot | 4.96 | |
| FedEx | 4.69 | |
| Airbnb | 4.69 | |
| Columbia Pictures | 4.52 | |
| Showtime | 4.29 | |
| Gillette | 4.07 | |
| Emporium | 3.97 | |
| Gatorade | 3.94 | |
| Pfizer | 3.91 | |
| NHL | 3.89 | |
| Target | 3.83 | |
| Heinz | 3.80 | |
| Budweiser | 3.80 | |
| Costco | 3.74 | |
| Guinness | 3.67 | |
| Carhartt | 3.58 | |
| Taco Bell | 3.57 | |
| Holden | 3.54 | |
| Leica | 3.32 | |
| ESPN | 3.24 | |
| Preloved | 2.89 | |
| Chipotle Mexican Grill | 2.86 | |
| The Olympic Games | 2.73 | |
| Coachella | 2.71 | |
| Philips | 2.66 | |
| Walmart | 2.62 | |
| MTV | 2.58 | |
| Mulberry | 2.55 | |
| WWE | 2.55 | |
| Lollapalooza | 2.47 |
Official Profiles
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LoginArtist: Amanda Shires
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Amanda Shires, Johnny Stachela | The Paramount | Town of Huntington, United States | |
| 2025-12-11 03:00 UTC | Amanda Shires, Johnny Stachela | Tennessee Theatre | Knoxville, United States | |
| 2025-12-12 03:00 UTC | Amanda Shires, Johnny Stachela | Charleston Gaillard Center | Charleston, United States | |
| 2025-12-14 03:00 UTC | Amanda Shires, Johnny Stachela | Sunrise Theatre | fort pierce, United States | |
| 2025-12-15 04:00 UTC | Robert Randolph & The Family Band, Amanda Shires, Devon Allman, The Allman Betts Band, Duane Betts, Jimmy Hall, Charlie Starr, Cody Dickinson, Johnny Stachela, Sierra Green, The Allman Betts Family Revival | Ruth Eckerd Hall | Clearwater, United States | |
| 2025-12-17 03:00 UTC | Amanda Shires, Johnny Stachela | Tobin Center for the Performing Arts | San Antonio, United States | |
| 2025-12-19 03:00 UTC | Amanda Shires, Johnny Stachela | The Buddy Holly Hall of Performing Arts and Sciences | Lubbock, United States |
