Amanda Reifer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
265,732
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:59:17 UTC
Genres
Scores
Biography
With an ability to seamlessly navigate various moods and genres, Amanda Reifer's music reflects her dynamic and boundary-pushing approach to artistry. Emerging from her roots in Barbados, she has made a lasting impact on the music scene, standing out as a versatile singer and songwriter. From her chart-topping success in the UK to her recent collaborations with industry giants like Kendrick Lamar, Amanda continues to evolve and expand her creative horizons. Through The Reifer Files, she showcases a new chapter in her career, demonstrating her prowess as a co-creator and visionary in the music industry.
Amanda Reifer resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, MEXICO, UNITED KINGDOM. The demographic is heavily male (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 2,404 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Bim, Live Nation, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 265,732 · Engagements 1,022 · Rate 0.4% Posts 940 · Views 2,455 · Avg Likes 1,011 · Avg Comments 39 · Avg Views 2,455 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 41% 35-44: 10% 13-17: 5% |
Largest: 18-24 (42%); next: 25-34 (41%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (43%) MEXICO (13%) UNITED KINGDOM (11%) BARBADOS (7%) PAKISTAN (7%) |
Top regions: UNITED STATES (43%), MEXICO (13%), UNITED KINGDOM (11%) |
| Platform Engagement | Instagram: 918 avg likes/post · Tiktok: 2,404 avg views/post · Youtube: 51 avg views/post | Best reach: Tiktok 2,404 avg views; best engagement: Instagram 918 avg likes |
Top Brand Affinities
Bim
Live Nation
Amazon Music
WNBA
Akai
True Religion
Mixcloud
REVOLVE
Fenty beauty
New Era
Pro Tools
Hennessy
| Brand | Category | Score |
|---|---|---|
| Bim | 43.41 | |
| Live Nation | 29.28 | |
| Amazon Music | 17.93 | |
| WNBA | 16.88 | |
| Akai | 13.90 | |
| True Religion | 13.87 | |
| Mixcloud | 13.41 | |
| REVOLVE | 13.07 | |
| Fenty beauty | 12.59 | |
| New Era | 10.61 | |
| Pro Tools | 10.41 | |
| Hennessy | 10.08 | |
| JACQUEMUS | 9.99 | |
| boohoo | 9.94 | |
| Steve Madden | 9.16 | |
| Marni | 8.90 | |
| MISSGUIDED | 8.58 | |
| Maison Margiela | 7.77 | |
| Ableton | 7.54 | |
| iHeartRadio Music Awards | 7.40 | |
| ASOS | 6.88 | |
| Vauxhall | 6.73 | |
| Champion | 6.43 | |
| Pioneer | 6.34 | |
| River Island | 6.14 | |
| SoundCloud | 5.97 | |
| Alexander McQueen | 5.87 | |
| Clarks | 5.66 | |
| FashionNova | 5.58 | |
| American Airlines | 5.55 | |
| Loewe | 5.20 | |
| Stüssy | 4.80 | |
| Spotify Music | 4.74 | |
| NBC | 4.55 | |
| MTV | 4.54 | |
| Beats Electronics | 4.51 | |
| Coach | 4.45 | |
| Coachella | 4.14 | |
| Christian Louboutin | 4.03 | |
| Nice Kicks | 3.91 | |
| Verizon | 3.89 | |
| CNN | 3.79 | |
| Topshop | 3.74 | |
| Target | 3.71 | |
| NARS Cosmetics | 3.55 | |
| Kodak | 3.50 | |
| Hilton | 3.47 | |
| Primark | 3.40 | |
| BALMAIN | 3.40 | |
| Urban Outfitters | 3.35 |
Official Profiles
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LoginArtist: Amanda Reifer
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:46:37 | RUDUMB? | iCat FM | Barcelona, ES | 114 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |