Amanda Palmer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
383,376
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:48 UTC
Genres
Scores
Biography
In the wake of the Covid-19 pandemic, Palmer made headlines for her decision to stay in Aotearoa, New Zealand, after completing a world tour. The artist found a supportive community among the Kiwis during this time, reflecting her ongoing commitment to connection and collaboration in her creative endeavors.
Amanda Palmer is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily female (59%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (10,876 avg views per post); Instagram builds the community layer. Affinity data highlights Kickstarter, Tate Modern, Lime Crime, suggesting immediate traction in Merchandise collaborations with fashion brands, Exclusive online concerts via Patreon, Artistic workshops and masterclasses. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 383,376 · Engagements 1,884 · Rate 0.5% Posts 7,401 · Views 10,876 · Avg Likes 1,806 · Avg Comments 115 · Avg Views 10,876 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 35% 35-44: 14% 45-64: 8% |
Largest: 18-24 (39%); next: 25-34 (35%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (41%) UNITED KINGDOM (10%) CANADA (6%) BRAZIL (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (41%), UNITED KINGDOM (10%), CANADA (6%) |
| Platform Engagement | Instagram: 1,041 avg likes/post · Youtube: 10,876 avg views/post | Best reach: Youtube 10,876 avg views; best engagement: Instagram 1,041 avg likes |
Top Brand Affinities
Kickstarter
Tate Modern
Lime Crime
RedBubble
Hot Topic
BBC
Columbia Pictures
Vivienne Westwood
Pacific Northwest Wonderland
Showtime
The Witcher
Lush
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive online concerts via Patreon
- Artistic workshops and masterclasses
- Limited edition vinyl releases
- Crowdfunding campaigns for new projects
- Collaborations with indie film studios
- Themed merchandise for album releases
- Partnerships with beauty brands for makeup lines
Marketing Angles
- Highlighting her unique artistic approach
- Leveraging her TED talk for inspirational content
- Engaging storytelling through social media
- Utilizing her community-driven projects
- Focusing on her connection with fans
- Promoting her innovative use of crowdfunding
Content Themes
- Behind-the-scenes of her creative process
- Fan stories and testimonials
- Exploration of themes in her music
- Live Q&A sessions with fans
- Art and music intersection discussions
- Mental health and creativity
Partnership Brands
- Kickstarter
- Tate Modern
- RedBubble
- Hot Topic
- Lime Crime
- BBC
- Columbia Pictures
- Vivienne Westwood
- Etsy
- Lush
- Final Fantasy
- Warner Bros
- HBO
- Urban Decay Cosmetics
- Comedy Central
- Netflix
- Guinness
- Nintendo
- Dr. Martens
- Tupperware Brands
- Pixar
| Brand | Category | Score |
|---|---|---|
| Kickstarter | E-commerce & Marketplaces | 9.86 |
| Tate Modern | Entertainment | 9.44 |
| Lime Crime | Beauty & Personal Care | 6.75 |
| RedBubble | Apparel & Fashion | 6.68 |
| Hot Topic | Apparel & Fashion | 6.12 |
| BBC | Apparel & Fashion | 5.78 |
| Columbia Pictures | Entertainment | 5.64 |
| Vivienne Westwood | Apparel & Fashion | 5.42 |
| Pacific Northwest Wonderland | Apparel & Fashion | 5.25 |
| Showtime | Entertainment | 4.98 |
| The Witcher | Entertainment | 4.92 |
| Lush | Beauty & Personal Care | 4.86 |
| Fallout | Gaming & Esports (Software/Titles) | 4.74 |
| Mulberry | Apparel & Fashion | 4.40 |
| Airbnb | Travel & Hospitality | 3.94 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 3.93 |
| Paramount Pictures | Entertainment & Media | 3.77 |
| Pfizer | Health & Wellness | 3.75 |
| Etsy | E-commerce & Marketplaces | 3.63 |
| Emporium | Apparel & Fashion | 3.48 |
| Star Wars | Entertainment | 3.48 |
| Prismacolor | Books, Stationery & Office | 3.40 |
| Warner Bros | Entertainment | 3.40 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 3.38 |
| Spotify Music | Entertainment & Media | 3.30 |
| HBO | Entertainment & Media | 3.10 |
| Martini | Alcoholic Beverages | 3.09 |
| Polaroid | Cameras & Photography | 2.97 |
| Tinder | Technology | 2.90 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.88 |
| Lego | Toys & Games | 2.86 |
| Dr. Martens | Apparel & Fashion | 2.83 |
| AMC | Entertainment | 2.82 |
| Urban Decay Cosmetics | Beauty & Personal Care | 2.81 |
| Comedy Central | Entertainment | 2.74 |
| Guinness | Alcoholic Beverages | 2.64 |
| Nintendo | Gaming & Esports (Software/Titles) | 2.60 |
| Baileys | Beverages | 2.59 |
| Amazon | E-commerce & Marketplaces | 2.53 |
| Nickelodeon | Entertainment | 2.49 |
| Lollapalooza | Entertainment | 2.48 |
| Busch | Beverages | 2.46 |
| Tupperware Brands | Home & Living | 2.45 |
| Faber-Castell | Books, Stationery & Office | 2.36 |
| Sunnies Studios | Apparel & Fashion | 2.34 |
| Pixar | Entertainment | 2.34 |
| Kodak | Cameras & Photography | 2.33 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 2.32 |
| Fujifilm | Cameras & Photography | 2.29 |
| Netflix | Entertainment & Media | 2.23 |
Official Profiles
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LoginArtist: Amanda Palmer
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:14:20 | Runs in the Family | Radio Dijon Campus | Dijon, FR | 160 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |