Amanda Lear
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
197,746
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 21:32:10 UTC
Genres
Scores
Biography
Since 2006, Amanda has released seven albums, including hits such as "La Bête et la Belle" and "Catwalk," and her acclaimed Elvis Presley tribute album "My Happiness." In 2021, her album "Tuberose" showcases French covers of songs by iconic songwriters like Gainsbourg and Trenet. Recognized as a fashion and pop icon, Amanda continues to captivate audiences with her unique style, with her song "Follow Me" chosen for a Chanel commercial in March 2023.
Amanda Lear keeps 25-34 & 35-44 audiences engaged throughout ITALY, FRANCE, UNITED STATES. The composition is heavily female (56%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 4,028 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Alberta Ferretti, Jean Paul Gaultier, Etro supports swift activation in Fashion merchandise featuring Amanda Lear's iconic style, Exclusive vinyl editions of Amanda's albums, Collaborative fashion lines with top designers. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 197,746 · Engagements 4,028 · Rate 2.0% Posts 204 · Views 0 · Avg Likes 4,028 · Avg Comments 92 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 30% 45-64: 21% 18-24: 12% |
Largest: 25-34 (36%); next: 35-44 (30%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
ITALY (62%) FRANCE (11%) UNITED STATES (5%) SPAIN (3%) UNITED KINGDOM (3%) |
Top regions: ITALY (62%), FRANCE (11%), UNITED STATES (5%) |
| Platform Engagement | Instagram: 4,028 avg likes/post | best engagement: Instagram 4,028 avg likes |
Top Brand Affinities
Alberta Ferretti
Jean Paul Gaultier
Etro
AltaModa
Blumarine
Elisabetta Franchi
Monoprix
Alitalia
Roberto Cavalli
Sandro
Sotheby's
Superga
Recommendations
Products & Services
- Fashion merchandise featuring Amanda Lear's iconic style
- Exclusive vinyl editions of Amanda's albums
- Collaborative fashion lines with top designers
- Digital concert experiences and live streaming events
- Merchandise bundles with signed memorabilia
- Limited edition art prints inspired by Amanda's music
- Fashion accessories inspired by her iconic looks
- VIP concert packages with meet-and-greet opportunities
Marketing Angles
- Highlight Amanda's fashion influence and collaborations
- Leverage nostalgia for the Disco era in campaigns
- Promote her unique style through influencer partnerships
- Engage audiences with behind-the-scenes content from her tours
- Create themed playlists that resonate with her music style
- Utilize social media challenges to promote her latest releases
Content Themes
- Fashion tips inspired by Amanda's iconic looks
- Throwback posts celebrating her Disco hits
- Behind-the-scenes content from her music and fashion shoots
- Fan stories and testimonials about her impact
- Interactive Q&A sessions about her career
- Music video teasers and sneak peeks of upcoming projects
Partnership Brands
- Chanel
- Alberta Ferretti
- Jean Paul Gaultier
- Dolce & Gabbana
- Sandro
- Vivienne Westwood
- Roberto Cavalli
- Alexander McQueen
- Etro
- Superga
- Tate Modern
- Air France
- Campari
- Galeries Lafayette
- Intimissimi
- Balmain
- Moschino
- Fendi
- Versace
- Yves Saint Laurent
| Brand | Category | Score |
|---|---|---|
| Alberta Ferretti | Apparel & Fashion | 59.53 |
| Jean Paul Gaultier | Apparel & Fashion | 41.19 |
| Etro | Apparel & Fashion | 37.52 |
| AltaModa | Apparel & Fashion | 37.52 |
| Blumarine | Other | 33.98 |
| Elisabetta Franchi | Apparel & Fashion | 31.18 |
| Monoprix | Grocery & Pantry | 26.22 |
| Alitalia | Travel & Hospitality | 22.64 |
| Roberto Cavalli | Apparel & Fashion | 22.27 |
| Sandro | Apparel & Fashion | 20.75 |
| Sotheby's | Luxury & Designer | 19.43 |
| Superga | Apparel & Fashion | 19.36 |
| Vivienne Westwood | Apparel & Fashion | 18.04 |
| Victoria Beckham | Apparel & Fashion | 17.85 |
| Tate Modern | Entertainment & Media | 17.78 |
| Grindr | Entertainment & Media | 16.02 |
| Brunello | Apparel & Fashion | 15.89 |
| KARL LAGERFELD | Apparel & Fashion | 15.69 |
| Ana Capri | Apparel & Fashion | 15.48 |
| Arezzo | Apparel & Fashion | 15.29 |
| Intimissimi | Apparel & Fashion | 14.11 |
| Galeries Lafayette | Apparel & Fashion | 13.61 |
| JACQUEMUS | Apparel & Fashion | 13.07 |
| Air France | Travel & Hospitality | 12.71 |
| Alexander McQueen | Apparel & Fashion | 12.67 |
| Miele | Appliances (Large & Small) | 12.47 |
| Calzedonia | Apparel & Fashion | 11.51 |
| Stella McCartney | Apparel & Fashion | 11.40 |
| Maison Margiela | Apparel & Fashion | 11.27 |
| Bottega Veneta | Luxury & Designer | 11.23 |
| Dolce & Gabbana | Apparel & Fashion | 11.15 |
| Campari | Beverages | 11.05 |
| Accor Hotels | Travel & Hospitality | 10.92 |
| Loewe | Apparel & Fashion | 10.57 |
| Lanvin | Apparel & Fashion | 10.23 |
| Dsquared | Apparel & Fashion | 9.77 |
| Moschino | Apparel & Fashion | 9.52 |
| Selfiegram | Technology | 9.45 |
| Armani | Apparel & Fashion | 9.41 |
| BALMAIN | Apparel & Fashion | 9.13 |
| Paul Smith | Apparel & Fashion | 9.12 |
| Marni | Apparel & Fashion | 8.76 |
| Fendi | Luxury & Designer | 8.71 |
| Vogue | Apparel & Fashion | 8.63 |
| United Colors of Benetton | Apparel & Fashion | 8.36 |
| Versace | Apparel & Fashion | 8.28 |
| Yves Saint Laurent | Apparel & Fashion | 8.27 |
| Ricard | Alcoholic Beverages | 8.23 |
| Valentino | Apparel & Fashion | 8.11 |
| Ferragamo | Apparel & Fashion | 7.93 |
Official Profiles
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LoginArtist: Amanda Lear
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:17:34 | Follow Me | Décibel | Saint-Malo, FR | 220 |
| 2025-08-21 00:20:47 | Enigma (Give a Bit of Mmh to Me) | HR2 - Drugi program | Zagreb, HR | 285 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |