Amaal Mallik Brand Affinity ranks highest Selfiegram at 6.89% . Very Strong. Score DMDB 57.76% | Fanbase 61.82%

Amaal Mallik — pop artist from IN.

Amaal Mallik, a 30-year-old composer, music producer, and singer, is known for his achievements in Bollywood music. He has received accolades such as Filmfare,…

Amaal Mallik

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bc0-88de-5e7e-aa3c-a0369fe50396

Find Artist

Genres

popdesi poppopasianfilmimodern bollywoodbollywood

Influential: 57.76% Fanbase: 61.82% Trending: 55.74%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Selfiegram • 6.89% • Very Strong

As of 2025-09-09

4,344,726

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.76% | Fanbase 61.82% | Trending 55.74% | CAREER STAGE: MAINSTREAM

Biography

Amaal Mallik, a 30-year-old composer, music producer, and singer, is known for his achievements in Bollywood music. He has received accolades such as Filmfare, GiMA, IIFA, and Music Mirchi Awards for his work on films like Airlift, Badrinath Ki Dulhania, Kabir Singh, and more.

In addition to his success in Bollywood, Mallik has collaborated with international artists like Dua Lipa and U2. He is recognized for his live performance with the Melbourne Symphony Orchestra and has recently ventured into the pop genre with singles like "Tu Mera Nahi" and "Pyaar...Ek Tarfaa."

Report Date: 2025-09-09

Amaal Mallik has momentum with 18-24 & 25-34 audiences—particularly in INDIA, BANGLADESH, PAKISTAN. A heavily male (76%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 35,514 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Selfiegram, Mahindra, Maruti signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Amaal Mallik score 1.27% — Moderate bucket.

Brand: SelfiegramBrand: MahindraBrand: Maruti

Followers:4,344,726

Engagements:55,290

Rate:1.3%

Posts:566

Avg Likes:55,234

Avg Comments:1,050

Avg Views:35,514

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,344,726 · Engagements 55,290 · Rate 1.3% Posts 566 · Views 35,514 · Avg Likes 55,234 · Avg Comments 1,050 · Avg Views 35,514	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 6% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDIA (77%) BANGLADESH (7%) PAKISTAN (5%) UNITED STATES (3%) NEPAL (2%)	Top regions: INDIA (77%), BANGLADESH (7%), PAKISTAN (5%)
Platform Engagement	Instagram: 51,941 avg likes/post · Youtube: 35,514 avg views/post	Best reach: Youtube 35,514 avg views; best engagement: Instagram 51,941 avg likes

Top Brand Affinities

Selfiegram

Score: 6.89

Mahindra

Score: 6.53

Maruti

Score: 5.78

PlayerUnknown's Battlegrounds

Score: 5.66

musical.ly

Score: 4.48

MTV

Score: 4.09

Snapseed

Score: 3.55

Bajaj

Score: 3.51

Cadbury

Score: 3.27

FashionNova

Score: 2.85

Beats Electronics

Score: 2.77

NBC

Score: 2.74

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Top Brand Affinities

Brand	Category	Score
Selfiegram		6.89
Mahindra		6.53
Maruti		5.78
PlayerUnknown's Battlegrounds		5.66
musical.ly		4.48
MTV		4.09
Snapseed		3.55
Bajaj		3.51
Cadbury		3.27
FashionNova		2.85
Beats Electronics		2.77
NBC		2.74
KTM		2.26
Travelgram		2.23
National Geographic		2.10
Xiaomi		1.96
Canon		1.85
Maybelline		1.73
Pizza Lover		1.72
Nikon		1.65
KFC		1.56
H&M		1.51
L'Oréal Paris		1.46
Land Rover		1.44
shein		1.40
Yamaha		1.38
Forever 21		1.37
Huda Beauty		1.31
Zara		1.31
Levi's		1.31
Sony		1.28
CBS Television Studios		1.28
Suzuki		1.20
Rolex		1.13
CBS		1.13
Apple		1.12
Spotify Music		1.05
Marvel Entertainment		0.99
WWE		0.99
Adobe		0.95
Puma		0.95
Samsung Group		0.94
Coca-Cola		0.94
The Olympic Games		0.93
SheInside		0.92
Ray-Ban		0.91
McDonald's		0.88
Lamborghini		0.87
SoundCloud		0.86
BMW		0.83