
Aly Michalka
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
617,104
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-04 00:12:44 UTC
Genres
Scores
Biography
My expertise extends beyond mere critique, as I also offer historical context, cultural relevance, and technical expertise in my writing. By combining my knowledge of music theory and industry trends with my creative writing skills, I create compelling narratives that resonate with music lovers of all backgrounds. Through my work, I aim to not only inform and entertain but also to inspire a deeper connection with the art form that has the power to unite and uplift us all.
Aly Michalka commands interest from 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (68%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (5,838 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Glossier, Madewell, Nasty Gal points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 617,104 · Engagements 5,838 · Rate 0.9% Posts 4,624 · Views 0 · Avg Likes 5,838 · Avg Comments 52 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 45% 18-24: 37% 35-44: 11% 13-17: 5% |
Largest: 25-34 (45%); next: 18-24 (37%) |
Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
Top Countries |
UNITED STATES (50%) UNITED KINGDOM (7%) BRAZIL (5%) CANADA (4%) ITALY (3%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (7%), BRAZIL (5%) |
Platform Engagement | Instagram: 5,838 avg likes/post | best engagement: Instagram 5,838 avg likes |
Top Brand Affinities
Glossier
Madewell
Nasty Gal
Barbie
Houston Livestock Show and Rodeo
Sanderson
Verizon
Hot Topic
Free People
Steve Madden
Gillette
Coach
Brand | Category | Score |
---|---|---|
Glossier | 18.53 | |
Madewell | 18.44 | |
Nasty Gal | 13.82 | |
Barbie | 9.46 | |
Houston Livestock Show and Rodeo | 8.53 | |
Sanderson | 8.34 | |
Verizon | 8.02 | |
Hot Topic | 7.42 | |
Free People | 7.04 | |
Steve Madden | 6.84 | |
Gillette | 6.64 | |
Coach | 6.58 | |
Marshalls | 6.54 | |
Margaritaville | 6.31 | |
Influenster | 6.27 | |
Summit Entertainment | 5.30 | |
Anthropologie | 5.28 | |
NORDSTROM | 5.21 | |
Abercrombie & Fitch | 5.13 | |
Kroger | 4.91 | |
Target | 4.61 | |
Amway | 4.59 | |
AMC | 4.47 | |
OLD NAVY | 4.33 | |
Urban Outfitters | 4.32 | |
Chick-fil-A | 4.29 | |
Power Rangers | 4.24 | |
HomeGoods | 4.22 | |
iHeartRadio Music Awards | 4.19 | |
BH Cosmetics | 4.09 | |
Nickelodeon | 4.05 | |
NARS Cosmetics | 4.04 | |
NBC | 4.02 | |
Taco Bell | 3.94 | |
Columbia Pictures | 3.89 | |
ABC | 3.82 | |
Kate Spade | 3.75 | |
American Eagle | 3.72 | |
PetSmart | 3.68 | |
Sunnies Studios | 3.67 | |
Busch | 3.63 | |
Fallout | 3.63 | |
Coachella | 3.51 | |
MTV | 3.50 | |
Coors | 3.46 | |
CBS Television Studios | 3.43 | |
CBS | 3.43 | |
Lush | 3.41 | |
Cartoon Network | 3.40 | |
Philips | 3.25 |
Official Profiles
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LoginArtist: Aly Michalka
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Total Streams
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Radio Spins (2025-10-04)
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Popularity (2025-10-02)
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