Alvaro Soler

Alvaro Soler — pop artist from ES.

Alvaro Soler is a prominent Latin pop artist in Europe, boasting over five billion combined audio and video streams, as well as more than 150 gold and platinum…

Influence: 65.28% Fanbase: 53.34% Trending: 71.24% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 33.45% • Very Strong

As of 2025-09-09

6,354,962

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:33:30 UTC

Genres

poplatin poppop

Biography

Alvaro Soler is a prominent Latin pop artist in Europe, boasting over five billion combined audio and video streams, as well as more than 150 gold and platinum awards. His music, characterized by a blend of emotional depth and catchy pop with Latin influences, has garnered a global following from Buenos Aires to Berlin. Soler is known for his multi-talented approach, writing, singing, playing instruments, and co-producing all his tracks, offering a fresh take on Latin pop.

In 2024, Alvaro Soler is set to release new music, showcasing a bold, modern, and mature sound that he describes as both intriguing and beautiful. With a commitment to creativity and innovation, Soler continues to captivate audiences with his evolving musical style, promising a fresh experience for his dedicated fan base.

Top Brand Affinities

Report Date: 2025-09-09

Alvaro Soler reliably reaches 18-24 & 25-34 audiences in POLAND, ITALY, SPAIN. The base is heavily female (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (30,675 avg views per post); Instagram layers on depth and replies. The audience sits near Elisabetta Franchi, Superga, Calzedonia, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alvaro Soler score 0.22% — Low bucket.

Brand: Elisabetta FranchiBrand: SupergaBrand: Calzedonia

Followers:6,354,962

Engagements:14,246

Rate:0.2%

Posts:1,266

Avg Likes:13,989

Avg Comments:228

Avg Views:54,175

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,354,962 · Engagements 14,246 · Rate 0.2% Posts 1,266 · Views 54,175 · Avg Likes 13,989 · Avg Comments 228 · Avg Views 54,175	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 25% 13-17: 9% 35-44: 8%	Largest: 18-24 (53%); next: 25-34 (25%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	POLAND (20%) ITALY (13%) SPAIN (9%) ECUADOR (5%) MEXICO (4%)	Top regions: POLAND (20%), ITALY (13%), SPAIN (9%)
Platform Engagement	Instagram: 10,704 avg likes/post · Tiktok: 23,500 avg views/post · Youtube: 30,675 avg views/post	Best reach: Youtube 30,675 avg views; best engagement: Instagram 10,704 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 33.45

Superga

Score: 16.09

Calzedonia

Score: 16.02

Intimissimi

Score: 14.12

Auchan

Score: 11.56

Selfiegram

Score: 6.38

Kiko

Score: 5.99

Stradivarius

Score: 5.77

Ryanair

Score: 5.74

Arezzo

Score: 5.73

KARL LAGERFELD

Score: 5.03

Alfa Romeo

Score: 4.59

Brand	Category	Score
Elisabetta Franchi		33.45
Superga		16.09
Calzedonia		16.02
Intimissimi		14.12
Auchan		11.56
Selfiegram		6.38
Kiko		5.99
Stradivarius		5.77
Ryanair		5.74
Arezzo		5.73
KARL LAGERFELD		5.03
Alfa Romeo		4.59
Lindt		4.57
ABC		4.19
Pull&Bear		4.01
Primark		3.86
Aperol		3.74
Moschino		3.63
Polaroid		3.61
Bershka		3.60
Daniel Wellington		3.59
UEFA		3.58
Valentino		3.11
Hollister Co		3.09
Tiffany		2.90
Pandora		2.69
NBC		2.69
Lollapalooza		2.44
Dolce & Gabbana		2.42
Pizza Lover		2.40
Bellagio		2.38
Michael Kors		2.31
Nutella		2.26
MTV		2.22
shein		2.18
Boeing		2.18
Travelgram		2.17
Zara		2.13
Fiat		2.13
Montblanc		2.12
Guess		2.06
Ray-Ban		2.02
musical.ly		2.00
Fendi		1.94
Ferrero		1.93
Tomorrowland		1.91
Armani		1.87
ASOS		1.80
Converse		1.79
Huawei		1.75