Álvaro Díaz
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
2,547,942
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In 2024, Díaz continued his success with the release of his sophomore album "Sayonara," which debuted at #1 on the US Latin albums chart and in the Top 20 on the US General Market on Apple Music. The album also achieved high rankings on Spotify's Top Albums Debut Global Chart and Billboard's Latin Rhythms Albums and Top Latin Albums charts, accumulating over 310 million global streams. His track "GATITAS SANDUNGUERAS VOL. 1," featuring FEID, debuted at #34 on Billboard's Hot Latin Songs chart. Díaz remains active in the music scene, appearing on the cover of Rolling Stone Español and receiving a nomination for a Premios HEAT. Fans can catch him on tour in Spain during the summer and in Latin America and the US in the fall.
Álvaro Díaz maintains consistent pull among 18-24 & 25-34 audiences across MEXICO, COLOMBIA, VENEZUELA. The audience leans heavily male (73%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 516,350 avg views per post; Instagram functions as the community touchpoint. Affinity with La Perla, Univision, Pro Tools makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,547,942 · Engagements 342,601 · Rate 13.4% Posts 732 · Views 517,968 · Avg Likes 330,642 · Avg Comments 2,671 · Avg Views 517,968 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 22% 13-17: 9% 35-44: 2% |
Largest: 18-24 (66%); next: 25-34 (22%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
MEXICO (29%) COLOMBIA (12%) VENEZUELA (9%) UNITED STATES (8%) ECUADOR (7%) |
Top regions: MEXICO (29%), COLOMBIA (12%), VENEZUELA (9%) |
| Platform Engagement | Instagram: 213,426 avg likes/post · Tiktok: 516,350 avg views/post · Youtube: 1,618 avg views/post | Best reach: Tiktok 516,350 avg views; best engagement: Instagram 213,426 avg likes |
Top Brand Affinities
La Perla
Univision
Pro Tools
Movistar
American Eagle
Steve Madden
Amazon Music
Marshalls
Andis
Sneaker News
Cafecito
Suavecito
| Brand | Category | Score |
|---|---|---|
| La Perla | 27.44 | |
| Univision | 26.70 | |
| Pro Tools | 9.84 | |
| Movistar | 9.56 | |
| American Eagle | 8.50 | |
| Steve Madden | 8.47 | |
| Amazon Music | 8.08 | |
| Marshalls | 7.76 | |
| Andis | 7.09 | |
| Sneaker News | 7.02 | |
| Cafecito | 6.86 | |
| Suavecito | 6.27 | |
| Nice Kicks | 6.18 | |
| Pioneer | 5.93 | |
| Barber Shop Connect | 5.92 | |
| American Airlines | 5.89 | |
| Sneakerhead | 5.76 | |
| Champion | 5.24 | |
| Supreme | 5.07 | |
| Ableton | 5.04 | |
| Coach | 5.01 | |
| Kickstagram | 4.57 | |
| Nixon | 4.43 | |
| Amway | 4.35 | |
| SoundCloud | 4.34 | |
| Stüssy | 4.32 | |
| Bacardi | 4.30 | |
| Marc Jacobs | 4.17 | |
| Spotify Music | 4.07 | |
| Vans | 3.85 | |
| Pepsi | 3.80 | |
| Kylie Cosmetics | 3.66 | |
| Timberland | 3.65 | |
| Acura | 3.35 | |
| Pull&Bear | 3.30 | |
| Busch | 3.15 | |
| Urban Outfitters | 3.05 | |
| Beats Electronics | 3.02 | |
| shein | 2.97 | |
| Forever 21 | 2.92 | |
| Reebok | 2.77 | |
| Lacoste | 2.74 | |
| Los Angeles Lakers | 2.74 | |
| Coachella | 2.72 | |
| Guess | 2.61 | |
| Fila | 2.57 | |
| NBA | 2.56 | |
| Hennessy | 2.55 | |
| Nike | 2.54 | |
| SheInside | 2.43 |
Official Profiles
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LoginArtist: Álvaro Díaz
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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