Aluna

Aluna

Country: GB | Gender: female

Influential: 56.96% Fanbase: 32.64% Trending: 69.13%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 132.13% • Very Strong

As of 2025-09-08

582,193

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 17:09:01 UTC

Genres

electronicedmpop dancedanceelectronic

Scores

Score: DMDB 57.00% | Fanbase 32.60% | Trending 69.10% | CAREER STAGE: MID_LEVEL

Biography

Aluna, known for her success with AlunaGeorge, embraced change with her 2020 solo debut album, blending culture, race, gender, and genre boundaries. Inspired by the recent "Black Renaissance," she celebrates a rule-breaking revolution that defies stereotypes and embraces new culture, reflecting her journey from a minority in a white British suburb to a boundary-pushing artist. Aluna sees this album as a celebration of self-ownership and a symbol of defiance in a time of rebirth, using music to channel positivity and high energy for the future.
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Aluna Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Aluna maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, RUSSIA. The audience leans heavily male (67%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 1,659 avg views per post; Instagram functions as the community touchpoint. Affinity with iHeartRaves, Live Nation, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Aluna score 0.19%Low bucket.
Brand: iHeartRavesBrand: Live NationBrand: Mixcloud
Followers:582,193
Engagements:1,101
Rate:0.2%
Posts:598
Views:2,142
Avg Likes:1,059
Avg Comments:68
Avg Views:2,142

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 582,193 · Engagements 1,101 · Rate 0.2%
Posts 598 · Views 2,142 · Avg Likes 1,059 · Avg Comments 68 · Avg Views 2,142
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 46%
25-34: 41%
35-44: 7%
13-17: 4%
Largest: 18-24 (46%); next: 25-34 (41%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (28%)
BRAZIL (15%)
RUSSIA (9%)
UNITED KINGDOM (5%)
FRANCE (4%)
Top regions: UNITED STATES (28%), BRAZIL (15%), RUSSIA (9%)
Platform Engagement Instagram: 847 avg likes/post · Tiktok: 1,659 avg views/post · Youtube: 483 avg views/post Best reach: Tiktok 1,659 avg views; best engagement: Instagram 847 avg likes

Top Brand Affinities

iHeartRaves
Score: 132.13
Live Nation
Score: 34.90
Mixcloud
Score: 19.33
Ableton
Score: 17.68
Trancefamily
Score: 15.06
MOOG
Score: 14.56
Pioneer
Score: 13.35
Nasty Gal
Score: 12.53
Akai
Score: 11.56
Coachella
Score: 10.61
Lollapalooza
Score: 10.31
All Saints
Score: 9.97
Brand Category Score
iHeartRaves 132.13
Live Nation 34.90
Mixcloud 19.33
Ableton 17.68
Trancefamily 15.06
MOOG 14.56
Pioneer 13.35
Nasty Gal 12.53
Akai 11.56
Coachella 10.61
Lollapalooza 10.31
All Saints 9.97
Depop 9.60
Barbie 7.68
Maison Margiela 7.68
Amazon Music 7.67
Glossier 7.54
Free People 7.40
Steve Madden 7.33
ASOS 6.94
iHeartRadio Music Awards 6.74
SoundCloud 6.48
Coach 6.46
Selfridges 6.24
Tomorrowland 6.18
Verizon 6.12
Topshop 5.46
boohoo 5.14
Hennessy 5.12
MTV 4.72
American Airlines 4.52
Beats Electronics 4.39
Dr. Martens 4.28
Showtime 4.27
Lululemon Athletica 4.13
Spotify Music 4.12
American Eagle 4.09
Taco Bell 3.94
NORDSTROM 3.91
Urban Outfitters 3.88
NARS Cosmetics 3.79
Sunnies Studios 3.64
Mortal Kombat 3.60
Fenty beauty 3.53
Moschino 3.36
Lush 3.31
Aperol 3.30
Bacardi 3.28
TOM FORD 3.26
Nickelodeon 3.25

Official Profiles

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Artist: Aluna

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Aluna today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 02:06:51 Waymo Prysm Radio 1 Paris, FR 174
2025-08-21 01:33:45 Waymo WAEV Savannah, GB 177
2025-08-21 01:33:41 Waymo Unity Radio 92.8 FM Manchester, GB 181

Popularity (2025-10-02)

Platform%
No data.