Alu Mix

Alu Mix

Country: MX | Gender: male

Influential: 48.67% Fanbase: 19.48% Trending: 63.27%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 37.72% • Very Strong

As of 2025-09-09

369,384

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 18:49:00 UTC

Genres

latinlatinperreoreggaeton

Scores

Score: DMDB 48.70% | Fanbase 19.50% | Trending 63.30% | CAREER STAGE: MID_LEVEL

Biography

Javier Márquez Cruz, also known as DJ Alu Mix, is a Mexican DJ and producer hailing from Mexico City. He began producing tracks and performing live at the age of 12, drawing influence from Latin urban music genres such as reggaetón, reggae, dancehall, salsa, cumbia, and hip-hop. Through his eclectic and evolving musical productions that blend instrumental sounds with reggaetón fused with cumbia, Alu Mix has cultivated a unique style that positions him as one of Mexico's most influential urban music artists.

On digital platforms, Alu Mix’s songs like "Le Encanta," "Muévete," "Metele," "Ella lo mueve," "Nena loca," "Que Le Den," and "Triple Xxx" have garnered millions of listeners, earning him recognition from both national and international producers and leading to significant collaborations with artists like Rey Pirin, Noizekid, Dj Tona, Dj Yelkrab, Sir Speddy, Maicol Súper Star, Dj Peligro, and Ranking Stone. With around 70 tracks including originals, remixes, and edits, a Spotify account boasting over 330,000 monthly listeners, and a YouTube channel with over 200,000 subscribers amassing more than 40 million views, Alu Mix, known as "The Bass Destroyer," continues to reinvent himself daily to bring his music to new locations and countries, offering fresh perspectives that even skeptics of reggaetón should explore.
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Alu Mix Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Alu Mix builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, ARGENTINA, UNITED STATES. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (8,919 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Pioneer, Warner Music, Mixcloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Alu Mix score 0.29%Low bucket.
Brand: PioneerBrand: Warner MusicBrand: Mixcloud
Followers:369,384
Engagements:1,069
Rate:0.3%
Posts:177
Views:8,919
Avg Likes:1,060
Avg Comments:47
Avg Views:8,919

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 369,384 · Engagements 1,069 · Rate 0.3%
Posts 177 · Views 8,919 · Avg Likes 1,060 · Avg Comments 47 · Avg Views 8,919
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 68%
25-34: 21%
13-17: 9%
35-44: 2%
Largest: 18-24 (68%); next: 25-34 (21%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries MEXICO (70%)
ARGENTINA (8%)
UNITED STATES (4%)
PERU (3%)
ECUADOR (2%)
Top regions: MEXICO (70%), ARGENTINA (8%), UNITED STATES (4%)
Platform Engagement Instagram: 716 avg likes/post · Youtube: 8,919 avg views/post Best reach: Youtube 8,919 avg views; best engagement: Instagram 716 avg likes

Top Brand Affinities

Pioneer
Score: 37.72
Warner Music
Score: 28.32
Mixcloud
Score: 14.18
Suavecito
Score: 13.05
Ableton
Score: 10.48
Amazon Music
Score: 8.90
Champion
Score: 7.06
Pull&Bear
Score: 6.89
Tomorrowland
Score: 6.62
Bacardi
Score: 6.11
SoundCloud
Score: 5.63
Hennessy
Score: 4.99
Brand Category Score
Pioneer 37.72
Warner Music 28.32
Mixcloud 14.18
Suavecito 13.05
Ableton 10.48
Amazon Music 8.90
Champion 7.06
Pull&Bear 6.89
Tomorrowland 6.62
Bacardi 6.11
SoundCloud 5.63
Hennessy 4.99
Pepsi 4.97
Spotify Music 4.84
Urban Outfitters 4.34
Timberland 3.67
Monster Beverage 3.62
Bershka 3.37
Colgate 3.27
Beats Electronics 3.27
Guess 3.26
Cafecito 3.09
Fila 2.97
Stüssy 2.70
Jack Daniels 2.21
musical.ly 2.18
Rolex 2.02
Nike 2.02
shein 1.96
Balenciaga 1.89
SheInside 1.87
Lacoste 1.86
The North Face 1.84
Coachella 1.82
Sprite 1.80
Adidas 1.75
Vans 1.72
Puma 1.72
Gymshark 1.70
Supreme 1.68
Sneakerhead 1.61
Lamborghini 1.61
Volkswagen 1.59
Red Bull 1.58
Ducati 1.56
Reebok 1.50
Coca-Cola 1.40
Versace 1.36
Calvin Klein 1.35
Mitsubishi 1.30

Official Profiles

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Artist: Alu Mix

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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