Alofoke Music
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-19
11,215,479
Social Media Followers
As of 2025-09-19
00:00:00
Hours Airplay
Updated 2025-10-03 15:18:32 UTC
Genres
Scores
Biography
AlofokeMusic initially started as a website focusing on the underground rap scene, rapidly gaining thousands of daily visitors. This success led Matías to shift his focus from rapping to interviewing and writing about Urban artists. In 2013, he launched the Alofoke Radio Show, a talk show that interviews Urbano music celebrities, broadcast on Power 103.7 FM and later on KQ 94.5 FM. That same year, he founded the Fuse Music record label and signed the Dominican-American artist.
Alofoke Music builds repeat engagement among 18-24 & 25-34 audiences throughout DOMINICAN REPUBLIC, UNITED STATES, ARGENTINA. With a heavily male (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (213,350 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Iberostar Hotels & Resorts, Amazon Music, VidaSana point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,215,479 · Engagements 63,160 · Rate 0.6% Posts 21,600 · Views 284,920 · Avg Likes 61,823 · Avg Comments 2,795 · Avg Views 284,920 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 33% 35-44: 7% 13-17: 6% |
Largest: 18-24 (52%); next: 25-34 (33%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
DOMINICAN REPUBLIC (48%) UNITED STATES (24%) ARGENTINA (12%) COLOMBIA (7%) SPAIN (5%) |
Top regions: DOMINICAN REPUBLIC (48%), UNITED STATES (24%), ARGENTINA (12%) |
| Platform Engagement | Instagram: 44,180 avg likes/post · Tiktok: 213,350 avg views/post · Youtube: 71,570 avg views/post | Best reach: Tiktok 213,350 avg views; best engagement: Instagram 44,180 avg likes |
Top Brand Affinities
Iberostar Hotels & Resorts
Amazon Music
VidaSana
Cafecito
Colgate
Barber Shop Connect
Los Angeles Lakers
Michael Kors
TOM FORD
Monster Beverage
Carrefour
Bugatti
| Brand | Category | Score |
|---|---|---|
| Iberostar Hotels & Resorts | 8.85 | |
| Amazon Music | 8.25 | |
| VidaSana | 6.13 | |
| Cafecito | 5.24 | |
| Colgate | 4.04 | |
| Barber Shop Connect | 3.76 | |
| Los Angeles Lakers | 2.70 | |
| Michael Kors | 2.62 | |
| TOM FORD | 2.58 | |
| Monster Beverage | 2.48 | |
| Carrefour | 2.33 | |
| Bugatti | 2.31 | |
| FashionNova | 2.25 | |
| Victoria's Secret | 2.20 | |
| Fenty beauty | 2.15 | |
| Lexus | 2.13 | |
| Herbalife | 2.08 | |
| SheInside | 2.05 | |
| Anastasia Beverly Hills | 2.04 | |
| shein | 2.00 | |
| NBA | 1.95 | |
| L'Oréal Paris | 1.89 | |
| Sephora | 1.87 | |
| Bershka | 1.87 | |
| FOREX | 1.82 | |
| Mitsubishi Motors | 1.81 | |
| Fiat | 1.76 | |
| Honda | 1.69 | |
| Too Faced Cosmetics | 1.68 | |
| Hollister Co | 1.68 | |
| Hyundai | 1.68 | |
| Maybelline | 1.64 | |
| Forever 21 | 1.61 | |
| Calvin Klein | 1.52 | |
| Pepsi | 1.47 | |
| Versace | 1.33 | |
| Suzuki | 1.25 | |
| musical.ly | 1.24 | |
| Beats Electronics | 1.23 | |
| Balenciaga | 1.17 | |
| Nissan | 1.14 | |
| Yamaha | 1.13 | |
| Airbnb | 1.10 | |
| Pandora | 1.09 | |
| Toyota | 1.04 | |
| Reebok | 1.03 | |
| Heineken | 1.03 | |
| UFC | 1.03 | |
| Spotify Music | 0.95 | |
| Burberry | 0.93 |
Official Profiles
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LoginArtist: Alofoke Music
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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