Alma
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
138,900
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 19:02:20 UTC
Genres
Scores
Biography
Alma commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily female (61%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (214,634 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Fashion brands (urban, streetwear), Beauty products (makeup, skincare), Lifestyle brands (fitness, wellness) points squarely at Merchandise (apparel, accessories), Exclusive album bundles, VIP concert experiences. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 138,900 · Engagements 3,582 · Rate 2.6% Posts 418 · Views 231,263 · Avg Likes 3,424 · Avg Comments 145 · Avg Views 231,263 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (26%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED KINGDOM (12%) UNITED STATES (12%) BRAZIL (9%) GERMANY (9%) POLAND (4%) |
Top regions: UNITED KINGDOM (12%), UNITED STATES (12%), BRAZIL (9%) |
| Platform Engagement | Tiktok: 16,629 avg views/post · Youtube: 214,634 avg views/post | Best reach: Youtube 214,634 avg views; best engagement: Youtube 3,051 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (apparel, accessories)
- Exclusive album bundles
- VIP concert experiences
- Digital downloads of singles
- Streaming service partnerships
- Fan club memberships
- Collaborative playlists
- Music-themed mobile apps
Marketing Angles
- Highlight Alma's unique style and rebellious attitude
- Leverage comparisons to Sia and Amy Winehouse
- Engage with fans through interactive social media challenges
- Promote her music as a soundtrack for empowerment
- Utilize TikTok for viral dance challenges featuring her songs
- Create behind-the-scenes content showcasing her creative process
Content Themes
- Empowerment and self-expression
- Behind-the-scenes of music creation
- Fashion and style inspiration
- Fan stories and testimonials
- Live performance highlights
- Collaborations with other artists
Partnership Brands
- Fashion brands (urban, streetwear)
- Beauty products (makeup, skincare)
- Lifestyle brands (fitness, wellness)
- Streaming platforms (Spotify, Apple Music)
- Social media platforms (TikTok, Instagram)
- Event organizers (music festivals, concerts)
- Tech brands (headphones, speakers)
- Travel brands (music-themed travel experiences)
- Food and beverage brands (energy drinks, snacks)
- Sustainable brands (eco-friendly products)
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Alma
The map shows every radio station that aired Alma today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:14:52 | All Stars - Club Mix | Horizon | Rouen, FR | 299 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |