
Allison Ponthier
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
799,968
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 18:46:56 UTC
Genres
Scores
Biography
In 2022, Ponthier's sophomore EP "Shaking Hands with Elvis" received praise from publications like Consequence, drawing parallels to renowned artists. She has toured with notable acts such as Bleachers and Maren Morris, and her whimsical creativity has been lauded by top media outlets.
Allison Ponthier resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a male-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (7,641 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Next Model Management, Arctic Fox hair Color, Glossier makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 799,968 · Engagements 2,184 · Rate 0.3% Posts 1,509 · Views 8,543 · Avg Likes 2,143 · Avg Comments 48 · Avg Views 8,543 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 46% 25-34: 31% 35-44: 11% 45-64: 6% |
Largest: 18-24 (46%); next: 25-34 (31%) |
Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
Top Countries |
UNITED STATES (46%) UNITED KINGDOM (6%) BRAZIL (4%) CANADA (4%) FRANCE (3%) |
Top regions: UNITED STATES (46%), UNITED KINGDOM (6%), BRAZIL (4%) |
Platform Engagement | Instagram: 1,626 avg likes/post · Tiktok: 7,641 avg views/post · Youtube: 902 avg views/post | Best reach: Tiktok 7,641 avg views; best engagement: Instagram 1,626 avg likes |
Top Brand Affinities
Next Model Management
Arctic Fox hair Color
Glossier
Verizon
Barbie
Madewell
Free People
Anthropologie
Hot Topic
Kodak
Maison Margiela
Dr. Martens
Brand | Category | Score |
---|---|---|
Next Model Management | 27.32 | |
Arctic Fox hair Color | 20.01 | |
Glossier | 14.46 | |
Verizon | 9.11 | |
Barbie | 8.75 | |
Madewell | 8.50 | |
Free People | 7.98 | |
Anthropologie | 7.40 | |
Hot Topic | 6.71 | |
Kodak | 6.52 | |
Maison Margiela | 5.99 | |
Dr. Martens | 5.79 | |
Ableton | 5.47 | |
Pacific Northwest Wonderland | 5.46 | |
Polaroid | 5.23 | |
Urban Outfitters | 5.16 | |
Taco Bell | 5.09 | |
Kickstarter | 5.07 | |
NARS Cosmetics | 4.33 | |
Gillette | 4.30 | |
Fujifilm | 4.20 | |
Tinder | 4.18 | |
Showtime | 4.09 | |
Leica | 4.04 | |
NORDSTROM | 3.92 | |
Coors | 3.85 | |
Columbia Pictures | 3.63 | |
ASOS | 3.51 | |
NBC | 3.50 | |
Bethesda Softworks | 3.41 | |
Vogue | 3.40 | |
Fenty beauty | 3.32 | |
Chrysler | 3.30 | |
OLD NAVY | 3.21 | |
Nickelodeon | 3.14 | |
Marc Jacobs | 3.13 | |
Busch | 2.93 | |
Lush | 2.88 | |
Costco | 2.87 | |
Spotify Music | 2.86 | |
Abercrombie & Fitch | 2.84 | |
Target | 2.77 | |
Coachella | 2.75 | |
Make Up For Ever | 2.74 | |
Paramount Pictures | 2.73 | |
Calvin Klein | 2.72 | |
Lollapalooza | 2.66 | |
Prismacolor | 2.53 | |
Levi's | 2.52 | |
CBS Television Studios | 2.38 |
Official Profiles
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LoginArtist: Allison Ponthier
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 00:29:04 | Lie Detector | 87.8 UCFM | Canberra, AU | 187 |
Popularity (2025-10-02)
Platform | % |
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No data. |