All OK
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,775,748
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:04:57 UTC
Genres
Biography
All OK cuts through with 18-24 & 25-34 audiences and consistency across INDIA, UNITED STATES, AUSTRALIA. A heavily male (89%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 183,950 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Infosys, Bajaj, KTM, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,775,748 · Engagements 28,686 · Rate 1.6% Posts 3,374 · Views 197,406 · Avg Likes 28,470 · Avg Comments 103 · Avg Views 197,406 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 36% 13-17: 6% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (36%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
INDIA (98%) UNITED STATES (1%) AUSTRALIA (0%) UNITED KINGDOM (0%) CHINA (0%) |
Top regions: INDIA (98%), UNITED STATES (1%), AUSTRALIA (0%) |
| Platform Engagement | Instagram: 10,198 avg likes/post · Tiktok: 183,950 avg views/post · Youtube: 13,456 avg views/post | Best reach: Tiktok 183,950 avg views; best engagement: Tiktok 17,200 avg likes |
Top Brand Affinities
Infosys
Bajaj
KTM
Mahindra
Snapseed
Clarks
Maruti
Motorola
Nikon
National Geographic
musical.ly
Yamaha
| Brand | Category | Score |
|---|---|---|
| Infosys | 54.16 | |
| Bajaj | 11.41 | |
| KTM | 9.82 | |
| Mahindra | 9.08 | |
| Snapseed | 8.59 | |
| Clarks | 8.03 | |
| Maruti | 6.43 | |
| Motorola | 4.03 | |
| Nikon | 3.78 | |
| National Geographic | 3.78 | |
| musical.ly | 3.77 | |
| Yamaha | 3.68 | |
| Travelgram | 3.23 | |
| Canon | 2.99 | |
| Puma | 2.44 | |
| A Game of Tones | 2.27 | |
| Suzuki | 2.21 | |
| Nokia | 2.19 | |
| Ducati | 2.19 | |
| Hyundai | 2.11 | |
| Harley-Davidson | 2.09 | |
| Beats Electronics | 1.93 | |
| Sony | 1.82 | |
| Adobe | 1.68 | |
| Xiaomi | 1.61 | |
| GoPro | 1.59 | |
| KFC | 1.56 | |
| Samsung Group | 1.56 | |
| Bentley | 1.40 | |
| FashionNova | 1.26 | |
| Ray-Ban | 1.20 | |
| Honda | 1.07 | |
| Rolex | 1.07 | |
| Lamborghini | 1.06 | |
| WWE | 1.02 | |
| Levi's | 0.97 | |
| Mercedes-Benz | 0.92 | |
| Ferrari | 0.92 | |
| Apple | 0.90 | |
| BMW | 0.82 | |
| Supreme | 0.80 | |
| Xbox | 0.68 | |
| Amazon | 0.64 | |
| HBO | 0.63 | |
| Marvel Entertainment | 0.60 | |
| Ford | 0.60 | |
| DC Entertainment | 0.60 | |
| Zara | 0.59 | |
| Louis Vuitton | 0.55 | |
| Porsche | 0.51 |
Official Profiles
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LoginArtist: All OK
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
