Alison Krauss & Union Station
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
102,462
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:49:17 UTC
Genres
Scores
Biography
Alison Krauss & Union Station, consisting of Alison Krauss, Jerry Douglas, Ron Block, Barry Bales, and Russell Moore, have announced their upcoming album ARCADIA, the first release since their acclaimed Paper Airplane in 2011. The band's genre-defying sound has earned them numerous accolades and sold-out performances at renowned venues, preparing for their first tour since 2015. While each member has a successful solo career, their unity as a band showcases their exceptional musicianship and singular focus.
Alison Krauss & Union Station builds repeat engagement among 25-34 & 45-64 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily female (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (230,528 avg views per post), while Youtube provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 102,462 · Engagements 2,294 · Rate 2.2% Posts 26 · Views 230,528 · Avg Likes 2,175 · Avg Comments 155 · Avg Views 230,528 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 28% 45-64: 26% 18-24: 23% 35-44: 21% |
Largest: 25-34 (28%); next: 45-64 (26%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (55%) CANADA (6%) UNITED KINGDOM (4%) BRAZIL (3%) PHILIPPINES (3%) |
Top regions: UNITED STATES (55%), CANADA (6%), UNITED KINGDOM (4%) |
| Platform Engagement | Youtube: 230,528 avg views/post | Best reach: Youtube 230,528 avg views; best engagement: Youtube 2,175 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Alison Krauss & Union Station
The map shows every radio station that aired Alison Krauss & Union Station today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-20)
Total: 1,608,608
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,265,627 | 78.68% |
| [+] |
Last.fm |
342,981 | 21.32% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:13:56 | When You Say Nothing at All | WTTS | Indianapolis, US | 10 |
| 2025-08-21 01:47:00 | Paper Airplane | WTTS | Indianapolis, US | 3 |
| 2025-08-21 01:27:16 | Richmond On The James | WRLT Lightning 100.1 FM | Nashville, US | 203 |
| 2025-08-21 00:55:32 | Restless - Remastered | Chris Country Radio | York, GB | 154 |
| 2025-08-21 00:43:40 | When You Say Nothing At All - Live | WTTS | Indianapolis, US | 5 |
| 2025-08-21 00:22:51 | Looks Like The End Of The Road | The Loft | Washington, D.C., US | 220 |
| 2025-08-21 00:18:14 | Looks Like The End Of The Road | WCLX Farm Fresh Radio | Burlington, US | 204 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |