Alison Krauss & Union Station

Alison Krauss & Union Station — country artist from US.

For almost 40 years, Alison Krauss & Union Station have been influential in bluegrass and roots music, blending genres with their unique sound. Their new…

Influence: 57.10% Fanbase: 49.79% Trending: 60.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

102,462

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2026-01-01 21:44:27 UTC

Genres

countrycountrybluegrassprogressive bluegrass

Biography

For almost 40 years, Alison Krauss & Union Station have been influential in bluegrass and roots music, blending genres with their unique sound. Their new album, ARCADIA, set for release in March 2025, follows their Grammy-winning 2011 record, Paper Airplane. The band has a history of sold-out shows at prestigious venues like Red Rocks Amphitheatre and Radio City Music Hall, gearing up for their first tour together since 2015. The band members – Alison Krauss, Jerry Douglas, Ron Block, Barry Bales, and newcomer Russell Moore – each bring their own talents but unite to create exceptional music.

Alison Krauss & Union Station, consisting of Alison Krauss, Jerry Douglas, Ron Block, Barry Bales, and Russell Moore, have announced their upcoming album ARCADIA, the first release since their acclaimed Paper Airplane in 2011. The band's genre-defying sound has earned them numerous accolades and sold-out performances at renowned venues, preparing for their first tour since 2015. While each member has a successful solo career, their unity as a band showcases their exceptional musicianship and singular focus.

Top Brand Affinities

Report Date: 2025-08-15

Alison Krauss & Union Station builds repeat engagement among 25-34 & 45-64 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily female (56%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (230,528 avg views per post), while Youtube provides social proof in comments and saves. Affinities with leading lifestyle names point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alison Krauss & Union Station score 2.24% — Strong bucket.

Followers:102,462

Engagements:2,294

Rate:2.2%

Posts:26

Avg Likes:2,175

Avg Comments:155

Avg Views:230,528

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,462 · Engagements 2,294 · Rate 2.2% Posts 26 · Views 230,528 · Avg Likes 2,175 · Avg Comments 155 · Avg Views 230,528	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 28% 45-64: 26% 18-24: 23% 35-44: 21%	Largest: 25-34 (28%); next: 45-64 (26%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (55%) CANADA (6%) UNITED KINGDOM (4%) BRAZIL (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (55%), CANADA (6%), UNITED KINGDOM (4%)
Platform Engagement	Youtube: 230,528 avg views/post	Best reach: Youtube 230,528 avg views; best engagement: Youtube 2,175 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Brand	Category	Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Artist: Alison Krauss & Union Station

Date Range: 2026-01-01 → 2026-01-01

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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