
Alison Hinds
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
303,128
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:57:01 UTC
Genres
Scores
Biography
Alison Hinds resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is heavily female (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 8,239 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Bim, Shea Moisture, Hennessy maps cleanly into Merchandise featuring album art, Exclusive behind-the-scenes content, Collaborative playlists on streaming platforms. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 303,128 · Engagements 828 · Rate 0.3% Posts 10,002 · Views 8,239 · Avg Likes 821 · Avg Comments 18 · Avg Views 8,239 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 43% 18-24: 38% 35-44: 12% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (38%) |
Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
Top Countries |
UNITED STATES (49%) CANADA (8%) UNITED KINGDOM (6%) NETHERLANDS (5%) FRANCE (5%) |
Top regions: UNITED STATES (49%), CANADA (8%), UNITED KINGDOM (6%) |
Platform Engagement | Instagram: 643 avg likes/post · Youtube: 8,239 avg views/post | Best reach: Youtube 8,239 avg views; best engagement: Instagram 643 avg likes |
Top Brand Affinities
Bim
Shea Moisture
Hennessy
Jetblue Airways
Mixcloud
Hennessey
Scotiabank
Pioneer
Amazon Music
Steve Madden
iHeartRadio Music Awards
Fenty beauty
Recommendations
Products & Services
- Merchandise featuring album art
- Exclusive behind-the-scenes content
- Collaborative playlists on streaming platforms
- Virtual meet-and-greet experiences
- Soca and reggae-themed events
- Branded beauty products
- Travel packages to Caribbean festivals
- Limited edition vinyl releases
Marketing Angles
- Highlight empowerment themes in music
- Leverage Caribbean culture and heritage
- Engage with social issues relevant to the audience
- Promote collaborations with other artists
- Utilize user-generated content for campaigns
- Focus on community and fan engagement initiatives
Content Themes
- Dance tutorials to her songs
- Cultural insights into Caribbean music
- Personal stories behind her hits
- Live performance snippets
- Fan shoutouts and features
- Behind-the-scenes of music video shoots
Partnership Brands
- Bim
- Shea Moisture
- Hennessy
- Jetblue Airways
- Mixcloud
- Fenty Beauty
- Amazon Music
- Steve Madden
- Scotiabank
- Pioneer
- Old Navy
- FashionNova
- Smirnoff
- Beats Electronics
- MTV
- ESPN
Brand | Category | Score |
---|---|---|
Bim | Apparel & Fashion | 36.19 |
Shea Moisture | Beauty & Personal Care | 23.61 |
Hennessy | Alcoholic Beverages | 16.02 |
Jetblue Airways | Travel & Hospitality | 15.94 |
Mixcloud | Entertainment & Media | 15.83 |
Hennessey | Alcoholic Beverages | 14.37 |
Scotiabank | Finance, Banking & Insurance | 13.74 |
Pioneer | Technology | 10.07 |
Amazon Music | Entertainment & Media | 9.00 |
Steve Madden | Apparel & Fashion | 6.22 |
iHeartRadio Music Awards | Entertainment | 5.85 |
Fenty beauty | Beauty & Personal Care | 5.65 |
American Airlines | Travel & Hospitality | 5.57 |
Comedy Central | Entertainment & Media | 5.53 |
boohoo | Apparel & Fashion | 5.04 |
SoundCloud | Entertainment & Media | 4.95 |
OLD NAVY | Apparel & Fashion | 4.84 |
Margaritaville | Apparel & Fashion | 4.51 |
FashionNova | Apparel & Fashion | 4.47 |
Smirnoff | Alcoholic Beverages | 4.39 |
ASOS | Apparel & Fashion | 4.08 |
Kate Spade | Apparel & Fashion | 4.03 |
CNN | Entertainment & Media | 3.82 |
Verizon | Telecom & Internet Services | 3.70 |
Campari | Alcoholic Beverages | 3.59 |
Hilton | Travel & Hospitality | 3.35 |
Revlon | Beauty & Personal Care | 3.07 |
Baileys | Beverages | 3.05 |
ESPN | Entertainment & Media | 3.03 |
NBC | Entertainment & Media | 2.97 |
Sunnies Studios | Apparel & Fashion | 2.88 |
Guinness | Alcoholic Beverages | 2.58 |
Paramount Pictures | Entertainment & Media | 2.57 |
Babybump | Baby, Kids & Maternity | 2.54 |
Beats Electronics | Audio & Music Gear | 2.47 |
shein | Apparel & Fashion | 2.42 |
NBA | Sports & Outdoors | 2.40 |
MTV | Entertainment | 2.38 |
The Olympic Games | Sports & Outdoors | 2.36 |
Philips | Consumer Electronics | 2.33 |
Target | Apparel | 2.24 |
Spotify Music | Entertainment & Media | 2.23 |
Los Angeles Lakers | Sports & Outdoors | 2.23 |
BBC | Apparel & Fashion | 2.19 |
Transformers | Toys & Games | 2.13 |
Herbalife | Health & Wellness | 1.98 |
NFL | Sports & Outdoors | 1.97 |
SheInside | Apparel & Fashion | 1.90 |
Make Up For Ever | Beauty & Personal Care | 1.89 |
Primark | Apparel & Fashion | 1.83 |
Official Profiles
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LoginArtist: Alison Hinds
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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