Alien Weaponry
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
148,257
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 19:02:01 UTC
Genres
Scores
Biography
Set to release their upcoming album Te Rā on March 28, 2025, Alien Weaponry continues to push boundaries with their intense sound and captivating presence. With millions of streams and video views under their belt, the New Zealand trio's reputation as a powerhouse in modern groove metal is only set to grow.
Alien Weaponry is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, NEW ZEALAND, BRAZIL. The audience is heavily male (80%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,537 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Impericon, Air New Zealand, Ampeg points directly to Merchandise featuring album art, Vinyl records of latest albums, Concert tickets and VIP packages. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 148,257 · Engagements 1,503 · Rate 1.0% Posts 1,140 · Views 1,537 · Avg Likes 1,500 · Avg Comments 21 · Avg Views 1,537 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 32% 35-44: 17% 45-64: 7% |
Largest: 25-34 (41%); next: 18-24 (32%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (28%) NEW ZEALAND (10%) BRAZIL (6%) UNITED KINGDOM (6%) AUSTRALIA (6%) |
Top regions: UNITED STATES (28%), NEW ZEALAND (10%), BRAZIL (6%) |
| Platform Engagement | Instagram: 1,325 avg likes/post · Youtube: 1,537 avg views/post | Best reach: Youtube 1,537 avg views; best engagement: Instagram 1,325 avg likes |
Top Brand Affinities
Impericon
Air New Zealand
Ampeg
Live Nation
Sennheiser
TUI
TUI Group
New Line Cinema
Borderlands
Fallout
World of Warcraft
The Witcher
Recommendations
Products & Services
- Merchandise featuring album art
- Vinyl records of latest albums
- Concert tickets and VIP packages
- Music gear collaborations
- Exclusive behind-the-scenes content
- Music lessons or workshops
- Collaborative music projects
- Limited edition collectibles
Marketing Angles
- Highlight the cultural significance of te reo Māori lyrics
- Leverage their documentary film for storytelling
- Engage fans with interactive social media campaigns
- Promote upcoming album with teaser content
- Utilize partnerships with gaming brands for cross-promotion
- Create themed playlists featuring their music
Content Themes
- Behind-the-scenes of album creation
- Fan stories and testimonials
- Cultural insights into Māori heritage
- Live performance highlights
- Music gear reviews and recommendations
- Interactive Q&A sessions with band members
Partnership Brands
- Impericon
- Live Nation
- Ampeg
- Sennheiser
- Air New Zealand
- TUI
- Hot Topic
- Monster Beverage
- Warner Bros
- PlayStation
- Final Fantasy
- God of War
- HBO
- Kickstarter
- Dr. Martens
- Guinness
| Brand | Category | Score |
|---|---|---|
| Impericon | Apparel & Fashion | 65.29 |
| Air New Zealand | Travel & Hospitality | 32.75 |
| Ampeg | Audio & Music Gear | 30.92 |
| Live Nation | Entertainment | 26.50 |
| Sennheiser | Audio & Music Gear | 11.45 |
| TUI | Travel & Hospitality | 11.26 |
| TUI Group | Travel & Hospitality | 11.16 |
| New Line Cinema | Entertainment | 9.87 |
| Borderlands | Gaming & Esports (Software/Titles) | 8.38 |
| Fallout | Gaming & Esports (Software/Titles) | 7.35 |
| World of Warcraft | Gaming & Esports (Software/Titles) | 6.59 |
| The Witcher | Entertainment | 6.54 |
| God of War | Gaming & Esports (Software/Titles) | 6.17 |
| Capcom | Gaming & Esports (Software/Titles) | 6.08 |
| Holden | Automotive | 5.85 |
| Jameson | Alcoholic Beverages | 5.55 |
| Hot Topic | Apparel & Fashion | 5.54 |
| Monster Beverage | Beverages | 5.44 |
| Resident Evil | Gaming & Esports (Software/Titles) | 5.29 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 5.09 |
| Spotify Music | Entertainment & Media | 4.84 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 4.70 |
| Comedy Central | Entertainment | 4.44 |
| Kickstarter | E-commerce & Marketplaces | 4.42 |
| AMC | Entertainment | 4.39 |
| Dr. Martens | Apparel & Fashion | 4.36 |
| Sega | Entertainment | 4.32 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 4.29 |
| Pilsner Urquell | Alcoholic Beverages | 4.24 |
| NHL | Sports & Outdoors | 4.17 |
| Star Wars | Entertainment | 4.15 |
| Jack Daniels | Beverages | 4.10 |
| WWE | Entertainment | 4.10 |
| Columbia Pictures | Entertainment | 3.72 |
| Guinness | Alcoholic Beverages | 3.49 |
| Harley-Davidson | Automotive | 3.45 |
| Showtime | Entertainment | 3.36 |
| Prismacolor | Books, Stationery & Office | 3.33 |
| Budweiser | Beverages | 3.20 |
| HBO | Entertainment & Media | 2.95 |
| Warner Bros | Entertainment | 2.90 |
| Nintendo | Gaming & Esports (Software/Titles) | 2.73 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 2.71 |
| Faber-Castell | Books, Stationery & Office | 2.70 |
| Ubisoft | Gaming & Esports (Software/Titles) | 2.69 |
| BBC | Apparel & Fashion | 2.68 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.53 |
| PlayStation | Gaming & Esports (Software/Titles) | 2.48 |
| Vans | Footwear | 2.48 |
| UFC | Sports & Outdoors | 2.43 |
Official Profiles
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LoginArtist: Alien Weaponry
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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