Alicia Keys Brand Affinity ranks highest Barbie at 13.84% . Very Strong. Score DMDB 83.36% | Fanbase 84.79%

Alicia Keys — pop artist from US.

Alicia Keys is a multi-talented artist known for her work as a singer, songwriter, musician, producer, author, actress, and activist. Since her debut album…

Alicia Keys

Superstar

Country: US | Gender: female | Artist ID: 11e81bc6-bf14-928c-9376-a0369fe50396

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Genres

poppophip popmainstream popr&b, funk & soulr&burban contemporaryneo soulr&b/soulrnbcontemporary r&b

Influential: 83.36% Fanbase: 84.79% Trending: 82.64%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 13.84% • Very Strong

As of 2025-09-09

42,375,760

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 83.36% | Fanbase 84.79% | Trending 82.64% | CAREER STAGE: SUPERSTAR

Biography

Alicia Keys is a multi-talented artist known for her work as a singer, songwriter, musician, producer, author, actress, and activist. Since her debut album "Songs in A Minor" in 2001, she has sold over 65 million records and won 15 GRAMMY® Awards. Keys is recognized as the #1 RIAA certified Female R&B artist of the millennium with over 27.5 million certified digital sales in the US and 20 million album sales in the US. In December 2021, she released her eighth studio album, "Keys (Original and Unlocked)," and has also published a New York Times best-selling book, "More Myself: A Journey," and a graphic novel titled "Girl On Fire."

Alicia Keys continues to engage her audience through various creative endeavors, including her YouTube Docu-Series "Noted: Alicia Keys The Untold Stories" and her sold-out ALICIA+KEYS World Tour across Europe, North America, and Latin America. In August, she released a Deluxe edition of her critically acclaimed album "Keys." In June 2023, Keys will embark on the KEYS TO THE SUMMER TOUR, featuring 23 arena dates in North America with a unique 360-degree "in the round" performance setup for fans to enjoy her music in an immersive way.

Report Date: 2025-09-09

Alicia Keys connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, FRANCE. With a heavily female (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 285,950 avg views per post; Instagram adds dependable engagement depth. Overlap with Barbie, boohoo, Coach highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Alicia Keys moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alicia Keys score 0.20% — Low bucket.

Brand: BarbieBrand: boohooBrand: Coach

Followers:42,375,760

Engagements:85,203

Rate:0.2%

Posts:2,732

Avg Likes:83,325

Avg Comments:1,538

Avg Views:310,367

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,375,760 · Engagements 85,203 · Rate 0.2% Posts 2,732 · Views 310,367 · Avg Likes 83,325 · Avg Comments 1,538 · Avg Views 310,367	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 11% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (29%) BRAZIL (13%) FRANCE (4%) UNITED KINGDOM (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (29%), BRAZIL (13%), FRANCE (4%)
Platform Engagement	Instagram: 67,214 avg likes/post · Tiktok: 285,950 avg views/post · Youtube: 24,417 avg views/post	Best reach: Tiktok 285,950 avg views; best engagement: Instagram 67,214 avg likes

Top Brand Affinities

Barbie

Score: 13.84

boohoo

Score: 6.95

Coach

Score: 5.01

Champion

Score: 4.97

ASOS

Score: 4.89

Anthropologie

Score: 4.65

Timberland

Score: 4.14

Hennessy

Score: 3.57

NBC

Score: 3.37

MTV

Score: 3.37

FashionNova

Score: 3.20

ESPN

Score: 3.16

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Top Brand Affinities

Brand	Category	Score
Barbie		13.84
boohoo		6.95
Coach		5.01
Champion		4.97
ASOS		4.89
Anthropologie		4.65
Timberland		4.14
Hennessy		3.57
NBC		3.37
MTV		3.37
FashionNova		3.20
ESPN		3.16
TOM FORD		3.05
BALMAIN		3.04
Urban Outfitters		3.04
Marc Jacobs		2.92
Paramount Pictures		2.59
Lululemon Athletica		2.46
Victoria's Secret		2.44
Armani		2.35
Moschino		2.23
New Balance		2.22
Valentino		2.21
Sneakerhead		2.17
Yves Saint Laurent		2.17
shein		2.16
Sunnies Studios		2.14
Primark		2.13
Dr. Martens		2.09
NFL		2.07
GAP		2.02
Fendi		2.01
Snoopy And The Peanuts Gang		1.96
Beats Electronics		1.94
Dolce & Gabbana		1.94
Calvin Klein		1.94
Los Angeles Lakers		1.93
SheInside		1.92
Fenty beauty		1.91
The North Face		1.89
Under Armour		1.87
Lacoste		1.87
Cafecito		1.83
SoundCloud		1.82
KENZO		1.80
Coachella		1.76
Tinder		1.75
Aperol		1.72
Bershka		1.70
Hermès		1.68