Alicia Keys

Alicia Keys — pop artist from US.

Alicia Keys is a multi-talented artist known for her work as a singer, songwriter, musician, producer, author, actress, and activist. Since her debut album…

Influence: 83.36% Fanbase: 84.79% Trending: 82.64% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 14.22% • Very Strong

As of 2025-09-30

42,374,683

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-01 00:17:57 UTC

Genres

poppophip popmainstream popr&b, funk & soulr&burban contemporaryneo soulr&b/soulrnbcontemporary r&b

Biography

Alicia Keys is a multi-talented artist known for her work as a singer, songwriter, musician, producer, author, actress, and activist. Since her debut album "Songs in A Minor" in 2001, she has sold over 65 million records and won 15 GRAMMY® Awards. Keys is recognized as the #1 RIAA certified Female R&B artist of the millennium with over 27.5 million certified digital sales in the US and 20 million album sales in the US. In December 2021, she released her eighth studio album, "Keys (Original and Unlocked)," and has also published a New York Times best-selling book, "More Myself: A Journey," and a graphic novel titled "Girl On Fire."

Alicia Keys continues to engage her audience through various creative endeavors, including her YouTube Docu-Series "Noted: Alicia Keys The Untold Stories" and her sold-out ALICIA+KEYS World Tour across Europe, North America, and Latin America. In August, she released a Deluxe edition of her critically acclaimed album "Keys." In June 2023, Keys will embark on the KEYS TO THE SUMMER TOUR, featuring 23 arena dates in North America with a unique 360-degree "in the round" performance setup for fans to enjoy her music in an immersive way.

Top Brand Affinities

Report Date: 2025-09-30

Alicia Keys connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, FRANCE. With a heavily female (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 285,950 avg views per post; Instagram adds dependable engagement depth. Overlap with Barbie, boohoo, Champion highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Alicia Keys moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alicia Keys score 0.22% — Low bucket.

Brand: BarbieBrand: boohooBrand: Champion

Followers:42,374,683

Engagements:91,597

Rate:0.2%

Posts:2,737

Avg Likes:89,719

Avg Comments:1,583

Avg Views:310,367

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,374,683 · Engagements 91,597 · Rate 0.2% Posts 2,737 · Views 310,367 · Avg Likes 89,719 · Avg Comments 1,583 · Avg Views 310,367	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 11% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (29%) BRAZIL (13%) FRANCE (4%) UNITED KINGDOM (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (29%), BRAZIL (13%), FRANCE (4%)
Platform Engagement	Instagram: 73,608 avg likes/post · Tiktok: 285,950 avg views/post · Youtube: 24,417 avg views/post	Best reach: Tiktok 285,950 avg views; best engagement: Instagram 73,608 avg likes

Top Brand Affinities

Barbie

Score: 14.22

boohoo

Score: 7.01

Champion

Score: 5.01

Coach

Score: 4.99

ASOS

Score: 4.93

Anthropologie

Score: 4.66

Timberland

Score: 4.18

CNN

Score: 4.17

NBC

Score: 3.60

ESPN

Score: 3.18

Hennessy

Score: 3.15

BALMAIN

Score: 3.11

Brand	Category	Score
Barbie		14.22
boohoo		7.01
Champion		5.01
Coach		4.99
ASOS		4.93
Anthropologie		4.66
Timberland		4.18
CNN		4.17
NBC		3.60
ESPN		3.18
Hennessy		3.15
BALMAIN		3.11
Urban Outfitters		3.08
TOM FORD		3.07
Marc Jacobs		2.95
Fenty beauty		2.62
Lululemon Athletica		2.48
Victoria's Secret		2.46
Armani		2.36
Beats Electronics		2.29
FashionNova		2.25
Moschino		2.24
New Balance		2.24
Valentino		2.22
Primark		2.15
Sunnies Studios		2.14
MTV		2.14
Dr. Martens		2.11
Christian Louboutin		2.03
GAP		2.02
Fendi		2.00
Versace		1.97
Snoopy And The Peanuts Gang		1.96
Dolce & Gabbana		1.95
The North Face		1.92
Vogue		1.91
Polo Ralph Lauren		1.90
Under Armour		1.89
Sephora		1.87
Lacoste		1.87
Cafecito		1.86
Paramount Pictures		1.86
Guess		1.82
KENZO		1.82
Coachella		1.79
Tinder		1.75
Bershka		1.74
SoundCloud		1.70
Hermès		1.70
Sneakerhead		1.69