Ali Sethi

Ali Sethi

Country: PK | Gender: male

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Influential: 53.14% Fanbase: 36.13% Trending: 61.64%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 16.06% • Very Strong

As of 2025-09-09

966,813

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 17:12:13 UTC

Genres

popindian indiepakistani popclassic pakistani poppopothersworldwidemiddle easternsufi

Scores

Score: DMDB 53.10% | Fanbase 36.10% | Trending 61.60% | CAREER STAGE: MID_LEVEL

Biography

Ali Sethi, a New York-based singer and composer, blends classical ragas with contemporary beats to create music that embodies a syncretic South Asian identity. His work has been described as "stealthily subversive" by The New Yorker, merging the metaphors of Punjabi poetry with camp and queer sensibilities. In 2022, his single 'Pasoori' made history as the first Pakistani song to top Spotify's Global Viral chart and became Google's most 'hum-to-search' track worldwide. Recognized for his cultural contributions, Sethi was included in Time's '100 Next' list, celebrated for showcasing the unifying power of art across diverse cultural, linguistic, religious, and gender differences.
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Ali Sethi Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-09

Ali Sethi is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, PAKISTAN, UNITED STATES. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (7,813 avg views per post); Instagram builds the community layer. Affinity data highlights Sabyasachi Mukherjee, Emporium, Jumeirah, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ali Sethi score 0.23% — Low bucket.
Brand: Sabyasachi MukherjeeBrand: EmporiumBrand: Jumeirah
Followers:966,813
Engagements:2,244
Rate:0.2%
Posts:970
Views:7,813
Avg Likes:2,222
Avg Comments:90
Avg Views:7,813

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 966,813 · Engagements 2,244 · Rate 0.2%
Posts 970 · Views 7,813 · Avg Likes 2,222 · Avg Comments 90 · Avg Views 7,813 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 42%
35-44: 5%
13-17: 4%
 Largest: 18-24 (48%); next: 25-34 (42%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0% 		Skews male (74%)
Top Countries INDIA (40%)
PAKISTAN (39%)
UNITED STATES (5%)
BANGLADESH (4%)
UNITED KINGDOM (3%)
 Top regions: INDIA (40%), PAKISTAN (39%), UNITED STATES (5%)
Platform Engagement Instagram: 1,727 avg likes/post · Youtube: 7,813 avg views/post Best reach: Youtube 7,813 avg views; best engagement: Instagram 1,727 avg likes

Top Brand Affinities

Sabyasachi Mukherjee
Score: 16.06
Emporium
Score: 15.29
Jumeirah
Score: 9.71
Amazon Music
Score: 8.84
Nescafé
Score: 8.10
A Game of Tones
Score: 7.43
Selfridges
Score: 6.70
Cinnabon
Score: 6.39
Snapseed
Score: 5.79
National Geographic
Score: 5.58
Tim Hortons
Score: 5.56
Ableton
Score: 5.44
Top Brand Affinities
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Brand Category Score
Sabyasachi Mukherjee 16.06
Emporium 15.29
Jumeirah 9.71
Amazon Music 8.84
Nescafé 8.10
A Game of Tones 7.43
Selfridges 6.70
Cinnabon 6.39
Snapseed 5.79
National Geographic 5.58
Tim Hortons 5.56
Ableton 5.44
Geocaching 4.39
Travelgram 4.36
Summit Entertainment 4.29
Mahindra 3.85
Adobe 3.52
Pepsi 3.46
MTV 3.32
ASOS 3.07
Pizza Hut 2.99
Coffeegram 2.91
Paramount Pictures 2.73
Vogue 2.61
musical.ly 2.56
H&M 2.50
BBC 2.47
KFC 2.43
Nikon 2.42
Nokia 2.37
Huawei 2.30
Beats Electronics 2.29
Kodak 2.27
HBO 2.27
Ray-Ban 2.24
Pizza Lover 2.21
Huda Beauty 2.17
Fenty beauty 2.02
L'Oréal Paris 2.00
Levi's 1.99
Fujifilm 1.98
Zara 1.98
Armani 1.97
Canon 1.97
Make Up For Ever 1.95
Tinder 1.94
Sony 1.88
Coachella 1.87
Lush 1.81
Maybelline 1.79

Official Profiles

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Artist: Ali Sethi

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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