Alfred Heinrichs, a versatile artist in music and fashion, gained recognition through his labels Supdub Records and IAM MELODIC TECHNO, along with his fashion brand Ueberzieher. Starting his career as part of the DJ duo Heinrichs & Hirtenfellner, he later embarked on a successful solo path, blending techno beats with melodic elements and collaborating with artists like Sido and Apache. In 2019, he ventured into fashion with Ueberzieher and in 2022, released his acclaimed tenth album with singer Haexxa.

Looking ahead to 2024, Alfred Heinrichs is scheduled to perform at major festivals like Parookaville, Airbeat One, and Nibirii, while also preparing for the release of his eleventh album under IAM MELODIC TECHNO.