
Alfie Boe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
212,122
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 16:51:00 UTC
Genres
Biography
In recent years, Boe has taken on iconic roles such as Jean Valjean in Les Misérables, performing at prestigious events like the Last Night of the Proms and the Diamond Jubilee Concert. His collaboration with Michael Ball on the album Together topped the U.K. charts and led to a successful concert tour, followed by the release of Together Again the next year. Boe continues to captivate audiences with his powerful vocals and dynamic stage presence, solidifying his reputation as a versatile and accomplished performer in both classical and musical theater realms.
Alfie Boe indexes high with fans in the 18-24 range in UNITED KINGDOM, UNITED STATES, SOUTH KOREA. The skew is heavily female (56%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 38,350 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Virgin Australia, Myer, ITV, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Alfie Boe when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 212,122 · Engagements 4,338 · Rate 2.0% Posts 1,992 · Views 40,165 · Avg Likes 4,131 · Avg Comments 163 · Avg Views 40,165 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 35% 25-34: 28% 45-64: 17% 35-44: 15% |
Largest: 18-24 (35%); next: 25-34 (28%) |
Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
Top Countries |
UNITED KINGDOM (32%) UNITED STATES (30%) SOUTH KOREA (5%) PHILIPPINES (4%) CANADA (4%) |
Top regions: UNITED KINGDOM (32%), UNITED STATES (30%), SOUTH KOREA (5%) |
Platform Engagement | Instagram: 2,887 avg likes/post · Tiktok: 38,350 avg views/post · Youtube: 1,815 avg views/post | Best reach: Tiktok 38,350 avg views; best engagement: Instagram 2,887 avg likes |
Top Brand Affinities
Virgin Australia
Myer
ITV
Qantas
Marks & Spencer
Morrisons
ASDA
Sainsbury's
Waitrose
Selfridges
Costa Coffee
Vegemite
Brand | Category | Score |
---|---|---|
Virgin Australia | Travel & Hospitality | 46.40 |
Myer | Apparel & Fashion | 42.96 |
ITV | Entertainment & Media | 41.81 |
Qantas | Travel & Hospitality | 28.93 |
Marks & Spencer | Apparel & Fashion | 21.09 |
Morrisons | Grocery & Pantry | 20.81 |
ASDA | Grocery & Pantry | 19.96 |
Sainsbury's | Grocery & Pantry | 19.14 |
Waitrose | Grocery & Pantry | 16.05 |
Selfridges | Apparel & Fashion | 13.82 |
Costa Coffee | Restaurants & Food Service | 13.63 |
Vegemite | Food & Snacks | 13.04 |
Eurostar | Apparel & Fashion | 12.55 |
British Airways | Travel & Hospitality | 12.42 |
Ted Baker | Apparel & Fashion | 10.54 |
BBC | Apparel & Fashion | 10.24 |
Next | Apparel & Fashion | 10.21 |
ALDI | Grocery & Pantry | 9.23 |
Tesco | Grocery & Pantry | 8.89 |
Cadbury | Snacks & Confectionery | 8.24 |
Kmart | Apparel & Fashion | 8.17 |
Vauxhall | Automotive | 7.26 |
Primark | Apparel & Fashion | 7.20 |
T.G.I. Friday's | Restaurants & Food Service | 6.74 |
Harrods | Luxury & Designer | 6.65 |
Carlsberg | Alcoholic Beverages | 6.14 |
Baileys | Beverages | 6.10 |
Lush | Beauty & Personal Care | 5.96 |
New Line Cinema | Entertainment | 5.76 |
Summit Entertainment | Entertainment | 5.39 |
Guinness | Alcoholic Beverages | 5.35 |
Showtime | Entertainment | 5.11 |
Macy's | Apparel & Fashion | 4.99 |
Emporium | Apparel & Fashion | 4.89 |
Universal | Entertainment | 4.85 |
Haribo | Snacks & Confectionery | 4.74 |
Nespresso | Beverages | 4.74 |
Four Seasons | Travel & Hospitality | 4.73 |
NBC | Entertainment & Media | 4.65 |
Holden | Automotive | 4.39 |
Topshop | Apparel & Fashion | 4.33 |
Lindt | Snacks & Confectionery | 4.07 |
Pixar | Entertainment | 3.93 |
Columbia Pictures | Entertainment & Media | 3.89 |
Aperol | Alcoholic Beverages | 3.65 |
Lego | Toys & Games | 3.56 |
ASOS | Apparel & Fashion | 3.48 |
TripAdvisor | Travel & Hospitality | 3.43 |
Pfizer | Health & Wellness | 3.40 |
Sunnies Studios | Apparel & Fashion | 3.35 |
Official Profiles
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LoginArtist: Alfie Boe
The map shows every radio station that aired Alfie Boe today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-19)
Total: 135,429
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129,385 | 95.54% |
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6,044 | 4.46% |
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Radio Spins (2025-10-07)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
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Popularity (2025-10-06)
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