Alfa Brand Affinity ranks highest OVS at 54.72% . Very Strong. Score DMDB 57.56% | Fanbase 41.01%

Alfa — pop artist from IT.

Hailing from Genoa, the singer-songwriter emerged with a distinct style that resonated with audiences. His introspective lyrics and emotive vocals have…

Alfa

Established

Country: IT | Gender: male | Artist ID: 11e81bd0-ec98-a946-ae5e-a0369fe50396

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Genres

poppopitalian poppop virale italianomainstream poprockrockhip-hop & raphip-hop/rapcontemporary hip hopothersacoustic opm

Influential: 57.56% Fanbase: 41.01% Trending: 65.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 54.72% • Very Strong

As of 2025-09-09

3,894,470

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.56% | Fanbase 41.01% | Trending 65.83% | CAREER STAGE: MID_LEVEL

Biography

Hailing from Genoa, the singer-songwriter emerged with a distinct style that resonated with audiences. His introspective lyrics and emotive vocals have garnered attention since his debut in 2010. With a poetic approach to songwriting, he has established a loyal following and continues to evolve his sound.

Known for his introspective and heartfelt music, the artist remains a prominent figure in the music industry. His ability to connect with listeners through his poignant lyrics and soulful performances has solidified his place in the contemporary music scene.

Report Date: 2025-09-09

Alfa speaks to 18-24 & 25-34 audiences with measurable traction in ITALY, UNITED STATES, BRAZIL. Composition is female-leaning (51%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (370,500 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near OVS, Asolo, Auchan, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alfa score 2.24% — Strong bucket.

Brand: OVSBrand: AsoloBrand: Auchan

Followers:3,894,470

Engagements:87,124

Rate:2.2%

Posts:2,988

Avg Likes:83,999

Avg Comments:873

Avg Views:496,729

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,894,470 · Engagements 87,124 · Rate 2.2% Posts 2,988 · Views 496,729 · Avg Likes 83,999 · Avg Comments 873 · Avg Views 496,729	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 25% 13-17: 12% 35-44: 8%	Largest: 18-24 (52%); next: 25-34 (25%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	ITALY (92%) UNITED STATES (1%) BRAZIL (1%) FRANCE (1%) SPAIN (1%)	Top regions: ITALY (92%), UNITED STATES (1%), BRAZIL (1%)
Platform Engagement	Instagram: 38,594 avg likes/post · Tiktok: 370,500 avg views/post · Youtube: 126,229 avg views/post	Best reach: Tiktok 370,500 avg views; best engagement: Tiktok 40,050 avg likes

Top Brand Affinities

OVS

Score: 54.72

Asolo

Score: 35.26

Auchan

Score: 31.12

Superga

Score: 24.94

Napapijri

Score: 23.27

Calzedonia

Score: 18.40

Ana Capri

Score: 16.43

Miele

Score: 13.59

Arezzo

Score: 12.44

Kappa

Score: 8.09

Ryanair

Score: 6.06

Kiko

Score: 5.99

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Top Brand Affinities

Brand	Category	Score
OVS		54.72
Asolo		35.26
Auchan		31.12
Superga		24.94
Napapijri		23.27
Calzedonia		18.40
Ana Capri		16.43
Miele		13.59
Arezzo		12.44
Kappa		8.09
Ryanair		6.06
Kiko		5.99
Pirelli		5.64
Décathlon		5.37
Campari		4.77
Selfiegram		4.43
Aperol		3.87
Polaroid		3.72
Harrods		3.70
Bershka		3.65
Alfa Romeo		3.55
Pull&Bear		3.46
Ferrero		3.39
Daniel Wellington		3.34
Stradivarius		3.15
Dolce & Gabbana		3.12
Valentino		3.08
Tomorrowland		3.02
Lindt		2.93
Armani		2.90
Primark		2.79
Pizza Lover		2.69
Pantone Inc		2.68
Tiffany		2.57
Montblanc		2.55
Fila		2.45
Moschino		2.43
musical.ly		2.34
Polo Ralph Lauren		2.11
Fiat		2.07
CBS Television Studios		2.05
Ducati		1.97
The North Face		1.97
Prada		1.83
Tiffany & Co		1.83
GoPro		1.80
Fendi		1.80
CBS		1.72
Victoria's Secret		1.71
Bellagio		1.70