Alfa

Alfa — pop artist from IT.

Hailing from Genoa, the singer-songwriter emerged with a distinct style that resonated with audiences. His introspective lyrics and emotive vocals have…

Influence: 57.56% Fanbase: 41.01% Trending: 65.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 54.89% • Very Strong

As of 2025-09-29

3,903,818

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 11:05:01 UTC

Genres

poppopitalian poppop virale italianomainstream poprockrockhip-hop & raphip-hop/rapcontemporary hip hopothersacoustic opm

Biography

Hailing from Genoa, the singer-songwriter emerged with a distinct style that resonated with audiences. His introspective lyrics and emotive vocals have garnered attention since his debut in 2010. With a poetic approach to songwriting, he has established a loyal following and continues to evolve his sound.

Known for his introspective and heartfelt music, the artist remains a prominent figure in the music industry. His ability to connect with listeners through his poignant lyrics and soulful performances has solidified his place in the contemporary music scene.

Top Brand Affinities

Report Date: 2025-09-29

Alfa speaks to 18-24 & 25-34 audiences with measurable traction in ITALY, UNITED STATES, BRAZIL. Composition is female-leaning (51%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (247,400 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near OVS, Asolo, Superga, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alfa score 2.35% — Strong bucket.

Brand: OVSBrand: AsoloBrand: Superga

Followers:3,903,818

Engagements:91,829

Rate:2.4%

Posts:3,011

Avg Likes:89,723

Avg Comments:1,619

Avg Views:373,629

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,903,818 · Engagements 91,829 · Rate 2.4% Posts 3,011 · Views 373,629 · Avg Likes 89,723 · Avg Comments 1,619 · Avg Views 373,629	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 25% 13-17: 12% 35-44: 8%	Largest: 18-24 (52%); next: 25-34 (25%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	ITALY (92%) UNITED STATES (1%) BRAZIL (1%) FRANCE (1%) SPAIN (1%)	Top regions: ITALY (92%), UNITED STATES (1%), BRAZIL (1%)
Platform Engagement	Instagram: 57,368 avg likes/post · Tiktok: 247,400 avg views/post · Youtube: 126,229 avg views/post	Best reach: Tiktok 247,400 avg views; best engagement: Instagram 57,368 avg likes

Top Brand Affinities

OVS

Score: 54.89

Asolo

Score: 35.72

Superga

Score: 24.99

Warner Music

Score: 23.72

Elisabetta Franchi

Score: 20.73

Auchan

Score: 20.37

Arezzo

Score: 16.79

Ana Capri

Score: 16.39

Miele

Score: 13.61

Calzedonia

Score: 8.41

Kappa

Score: 7.57

Emporio Armani

Score: 6.88

Brand	Category	Score
OVS		54.89
Asolo		35.72
Superga		24.99
Warner Music		23.72
Elisabetta Franchi		20.73
Auchan		20.37
Arezzo		16.79
Ana Capri		16.39
Miele		13.61
Calzedonia		8.41
Kappa		7.57
Emporio Armani		6.88
Alfa Romeo		6.52
Ryanair		6.10
Kiko		5.99
Pirelli		5.64
Bershka		5.42
Décathlon		5.37
Campari		4.69
Selfiegram		4.50
Aperol		3.80
Harrods		3.70
Daniel Wellington		3.50
Pull&Bear		3.40
Calvin Klein		3.21
Stradivarius		3.13
Polaroid		3.10
Valentino		3.09
Moschino		3.05
Lindt		2.93
Pantone Inc		2.73
Pizza Lover		2.72
Montblanc		2.58
Tiffany		2.57
Dolce & Gabbana		2.48
Fila		2.46
Ducati		2.35
Universal		2.32
musical.ly		2.25
Primark		2.21
Ray-Ban		2.11
SWAROVSKI		2.10
Nutella		2.03
Armani		1.95
Levi's		1.91
shein		1.90
Tomorrowland		1.88
National Geographic		1.83
Fendi		1.83
Victoria's Secret		1.71