Alexia
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
564,030
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:28 UTC
Genres
Scores
Biography
Alexia speaks to 25-34 & 18-24 audiences with measurable traction in ITALY, MEXICO, POLAND. Composition is heavily male (57%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (125,823 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, UniCredit, Etro, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 564,030 · Engagements 3,567 · Rate 0.6% Posts 1,896 · Views 128,791 · Avg Likes 3,369 · Avg Comments 229 · Avg Views 128,791 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 31% 35-44: 17% 45-64: 7% |
Largest: 25-34 (43%); next: 18-24 (31%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
ITALY (72%) MEXICO (6%) POLAND (6%) BRAZIL (5%) UNITED STATES (2%) |
Top regions: ITALY (72%), MEXICO (6%), POLAND (6%) |
| Platform Engagement | Instagram: 1,024 avg likes/post · Tiktok: 2,968 avg views/post · Youtube: 125,823 avg views/post | Best reach: Youtube 125,823 avg views; best engagement: Youtube 2,090 avg likes |
Top Brand Affinities
Warner Music
UniCredit
Etro
Roberto Cavalli Newborn
Liu Jo
Alitalia
Grindr
Lancia
Elisabetta Franchi
Pioneer
Superga
Trussardi
| Brand | Category | Score |
|---|---|---|
| Warner Music | 65.53 | |
| UniCredit | 43.41 | |
| Etro | 32.55 | |
| Roberto Cavalli Newborn | 32.45 | |
| Liu Jo | 26.25 | |
| Alitalia | 21.61 | |
| Grindr | 20.09 | |
| Lancia | 19.87 | |
| Elisabetta Franchi | 19.65 | |
| Pioneer | 19.40 | |
| Superga | 17.44 | |
| Trussardi | 17.08 | |
| Itaú | 17.01 | |
| Alfa Romeo | 15.80 | |
| Intimissimi | 15.79 | |
| Alcott | 15.22 | |
| Akg | 15.13 | |
| Peroni | 13.69 | |
| Miele | 13.31 | |
| Auchan | 12.92 | |
| Trancefamily | 12.39 | |
| Amazon Music | 12.31 | |
| Mixcloud | 12.01 | |
| Selfiegram | 11.52 | |
| Campari | 10.43 | |
| Lavazza | 10.25 | |
| Arezzo | 10.04 | |
| Calzedonia | 9.91 | |
| Emporio Armani | 9.23 | |
| Sennheiser | 8.62 | |
| Ryanair | 8.31 | |
| Fiat | 7.51 | |
| Pirelli | 7.36 | |
| JACQUEMUS | 6.54 | |
| NBC | 6.50 | |
| Armani | 6.02 | |
| Vivienne Westwood | 5.58 | |
| Kiko | 5.57 | |
| Dsquared | 5.51 | |
| Alexander McQueen | 5.23 | |
| Max Mara | 5.20 | |
| Kappa | 5.16 | |
| Dolce & Gabbana | 5.12 | |
| MATTEL | 5.10 | |
| KARL LAGERFELD | 5.05 | |
| Ray-Ban | 4.97 | |
| Moncler | 4.94 | |
| Ducati | 4.85 | |
| Lindt | 4.78 | |
| Ferrari | 4.74 |
Official Profiles
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LoginArtist: Alexia
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:29:13 | Follow | Radio Marte 2 | Campania, IT | 162 |
| 2025-08-21 01:05:20 | Uh La La La - Original Mix | Radio Superhits | Riga, LV | 196 |
| 2025-08-21 00:56:54 | Uh La La La - Original Mix | Kiss | Prague, CZ | 218 |
| 2025-08-21 00:48:27 | The Summer Is Crazy - Radio Mix | HitMix | Helsinki, FI | 3 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |