Alexi Murdoch
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
54,574
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:02:22 UTC
Genres
Scores
Biography
In 2011, Murdoch released his third album, "Towards the Sun," and embarked on sold-out concert tours in Europe and North America, playing at prestigious venues like London's Union Chapel and Lincoln Center's American Songbook series. He began working on a new recording project in Montreal in 2014.
Alexi Murdoch keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, UNITED KINGDOM, INDIA. The composition is male-leaning (50%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 1,957 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Selfridges, Pacific Northwest Wonderland, Vauxhall supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 54,574 · Engagements 1,957 · Rate 3.6% Posts 1,042 · Views 0 · Avg Likes 1,957 · Avg Comments 72 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 35-44: 26% 18-24: 18% 45-64: 12% |
Largest: 25-34 (42%); next: 35-44 (26%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (45%) UNITED KINGDOM (9%) INDIA (5%) CANADA (4%) ITALY (4%) |
Top regions: UNITED STATES (45%), UNITED KINGDOM (9%), INDIA (5%) |
| Platform Engagement | Instagram: 1,957 avg likes/post | best engagement: Instagram 1,957 avg likes |
Top Brand Affinities
Selfridges
Pacific Northwest Wonderland
Vauxhall
Tate Modern
Kickstarter
Ableton
CNN
Anthropologie
Spotify Music
Kodak
Paramount Pictures
Airbnb
| Brand | Category | Score |
|---|---|---|
| Selfridges | 10.03 | |
| Pacific Northwest Wonderland | 9.29 | |
| Vauxhall | 8.57 | |
| Tate Modern | 7.09 | |
| Kickstarter | 6.21 | |
| Ableton | 5.50 | |
| CNN | 5.25 | |
| Anthropologie | 4.75 | |
| Spotify Music | 4.65 | |
| Kodak | 4.58 | |
| Paramount Pictures | 4.48 | |
| Airbnb | 4.24 | |
| Coors | 4.22 | |
| Tesco | 4.03 | |
| Leica | 3.94 | |
| Summit Entertainment | 3.76 | |
| Guinness | 3.61 | |
| Showtime | 3.52 | |
| Heinz | 3.49 | |
| Fujifilm | 3.46 | |
| ABC | 3.44 | |
| Lululemon Athletica | 3.43 | |
| Harrods | 3.27 | |
| Cadbury | 3.22 | |
| Baileys | 3.09 | |
| Polaroid | 3.03 | |
| Mulberry | 2.98 | |
| Olympus | 2.91 | |
| Geocaching | 2.69 | |
| Lush | 2.53 | |
| Lollapalooza | 2.53 | |
| Dr. Martens | 2.51 | |
| A Game of Tones | 2.48 | |
| ASOS | 2.40 | |
| Tinder | 2.40 | |
| NBC | 2.38 | |
| National Geographic | 2.34 | |
| Topshop | 2.29 | |
| Cadillac | 2.28 | |
| Warner Bros | 2.28 | |
| Pixar | 2.23 | |
| HBO | 2.18 | |
| Sunnies Studios | 2.09 | |
| SoundCloud | 2.06 | |
| Skoda | 2.05 | |
| Amazon | 1.96 | |
| WWE | 1.96 | |
| Activision Blizzard | 1.90 | |
| Star Wars | 1.86 | |
| BBC | 1.85 |
Official Profiles
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LoginArtist: Alexi Murdoch
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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