Alexandra Kay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
5,713,631
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:40:23 UTC
Genres
Biography
Alexandra Kay builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, NIGERIA. With a heavily female (73%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (139,700 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Ariat, Amazon Music, Younique point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,713,631 · Engagements 20,328 · Rate 0.4% Posts 4,095 · Views 152,281 · Avg Likes 19,709 · Avg Comments 267 · Avg Views 152,281 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 32% 35-44: 17% 45-64: 12% |
Largest: 18-24 (35%); next: 25-34 (32%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (79%) CANADA (4%) NIGERIA (4%) AUSTRALIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (79%), CANADA (4%), NIGERIA (4%) |
| Platform Engagement | Instagram: 5,638 avg likes/post · Tiktok: 139,700 avg views/post · Youtube: 12,581 avg views/post | Best reach: Tiktok 139,700 avg views; best engagement: Tiktok 12,400 avg likes |
Top Brand Affinities
Ariat
Amazon Music
Younique
SeneGence
Arbonne
Margaritaville
Busch
Lowe's
Houston Livestock Show and Rodeo
Chick-fil-A
Target
Coors
| Brand | Category | Score |
|---|---|---|
| Ariat | Apparel & Fashion | 15.26 |
| Amazon Music | Entertainment & Media | 14.50 |
| Younique | Beauty & Personal Care | 12.18 |
| SeneGence | Beauty & Personal Care | 11.59 |
| Arbonne | Beauty & Personal Care | 11.09 |
| Margaritaville | Apparel & Fashion | 11.00 |
| Busch | Beverages | 9.26 |
| Lowe's | Home & Living | 8.91 |
| Houston Livestock Show and Rodeo | Entertainment | 8.51 |
| Chick-fil-A | Restaurants & Food Service | 7.21 |
| Target | Apparel | 7.19 |
| Coors | Alcoholic Beverages | 7.04 |
| Kroger | Grocery & Pantry | 6.95 |
| ULTA Beauty | Beauty & Personal Care | 6.87 |
| Influenster | Beauty & Personal Care | 6.75 |
| Carhartt | Apparel & Fashion | 6.35 |
| MamaBear | Baby, Kids & Maternity | 6.32 |
| Reese's | Food & Snacks | 6.11 |
| The Home Depot | Home & Living | 5.86 |
| Publix | Grocery & Pantry | 5.80 |
| OLD NAVY | Apparel & Fashion | 5.75 |
| Bud Light | Alcoholic Beverages | 5.70 |
| Bath & Body Works | Beauty & Personal Care | 5.65 |
| iHeartRadio Music Awards | Entertainment | 5.61 |
| Tim Hortons | Food & Snacks | 5.24 |
| Walmart | E-commerce & Marketplaces | 5.19 |
| HomeGoods | Home & Living | 5.03 |
| Steve Madden | Apparel & Fashion | 4.91 |
| Taco Bell | Restaurants & Food Service | 4.73 |
| American Eagle | Apparel & Fashion | 4.65 |
| NBC | Entertainment & Media | 4.32 |
| GMC | Automotive | 4.31 |
| Redken | Beauty & Personal Care | 4.17 |
| BarkBox | Pet Supplies | 4.00 |
| FedEx | Travel & Hospitality | 3.90 |
| Verizon | Telecom & Internet Services | 3.89 |
| Dunkin' Donuts | Food & Snacks | 3.86 |
| ESPN | Entertainment & Media | 3.85 |
| Kate Spade | Apparel & Fashion | 3.71 |
| NHL | Sports & Outdoors | 3.70 |
| Costco | Grocery & Pantry | 3.50 |
| NORDSTROM | Apparel & Fashion | 3.49 |
| Babybump | Baby, Kids & Maternity | 3.35 |
| Sunnies Studios | Apparel & Fashion | 3.30 |
| Heinz | Food & Snacks | 3.29 |
| Gatorade | Beverages | 3.28 |
| Tarte Cosmetics | Beauty & Personal Care | 3.25 |
| Under Armour | Apparel & Fashion | 3.23 |
| Lululemon Athletica | Apparel & Fashion | 3.23 |
| Jeep | Automotive | 3.18 |
Official Profiles
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LoginArtist: Alexandra Kay
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:49:26 | The Last | Chris Country Radio | York, GB | 149 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
