Alexander Eder
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
4,362,422
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
Updated 2025-10-03 20:02:24 UTC
Genres
Scores
Biography
Alexander Eder's music reflects a positive outlook on life, rejecting negativity and embracing the challenges with a resounding "yes" to living fully. His unique blend of gritty vocals, relatable lyrics, and fresh sounds resonates with fans, showcasing his down-to-earth charm. Eder's ability to merge authenticity with creativity sets him apart, as he effortlessly navigates through real-life themes in his music. For him, achieving the unthinkable, turning the impossible into reality, and pushing boundaries are just "ganz normal."
Alexander Eder is already in the conversation with 18-24 & 25-34 audiences in GERMANY, AUSTRIA, RUSSIA. The audience is heavily female (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (31,100 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Braun, Hummel, Thermomix points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,362,422 · Engagements 10,698 · Rate 0.2% Posts 4,065 · Views 35,354 · Avg Likes 10,080 · Avg Comments 333 · Avg Views 35,354 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 36% 35-44: 13% 45-64: 7% |
Largest: 18-24 (40%); next: 25-34 (36%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
GERMANY (36%) AUSTRIA (6%) RUSSIA (5%) UNITED STATES (5%) BRAZIL (4%) |
Top regions: GERMANY (36%), AUSTRIA (6%), RUSSIA (5%) |
| Platform Engagement | Instagram: 6,174 avg likes/post · Tiktok: 31,100 avg views/post · Youtube: 4,254 avg views/post | Best reach: Tiktok 31,100 avg views; best engagement: Instagram 6,174 avg likes |
Top Brand Affinities
Braun
Hummel
Thermomix
Paulaner
Calzedonia
Seat
Michael Kors
Daniel Wellington
Aperol
essie
Haribo
Superdry
| Brand | Category | Score |
|---|---|---|
| Braun | 27.76 | |
| Hummel | 11.00 | |
| Thermomix | 9.68 | |
| Paulaner | 8.92 | |
| Calzedonia | 7.05 | |
| Seat | 5.88 | |
| Michael Kors | 4.99 | |
| Daniel Wellington | 4.97 | |
| Aperol | 4.94 | |
| essie | 4.42 | |
| Haribo | 4.10 | |
| Superdry | 3.99 | |
| Primark | 3.32 | |
| Ray-Ban | 3.20 | |
| Opel | 3.19 | |
| Bacardi | 3.08 | |
| Lindt | 3.05 | |
| Mary Kay | 2.81 | |
| IKEA | 2.78 | |
| Calvin Klein | 2.70 | |
| Audi | 2.60 | |
| Polaroid | 2.53 | |
| AMC | 2.45 | |
| Bershka | 2.34 | |
| Baileys | 2.30 | |
| Jack Daniels | 2.26 | |
| Red Bull | 2.22 | |
| Busch | 2.22 | |
| Dr. Martens | 2.15 | |
| shein | 2.12 | |
| ASOS | 2.11 | |
| H&M | 2.10 | |
| Travelgram | 2.06 | |
| Geocaching | 1.98 | |
| Converse | 1.97 | |
| Volkswagen | 1.95 | |
| Ferrero | 1.90 | |
| Under Armour | 1.89 | |
| Levi's | 1.86 | |
| Hollister Co | 1.85 | |
| Tommy Hilfiger | 1.78 | |
| Pizza Lover | 1.75 | |
| L'Oréal Paris | 1.74 | |
| ASICS | 1.67 | |
| Guess | 1.64 | |
| Vans | 1.64 | |
| OREO | 1.63 | |
| Pandora | 1.63 | |
| SheInside | 1.62 | |
| Gymshark | 1.61 |
Official Profiles
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LoginArtist: Alexander Eder
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:26:28 | Liebeslieder | ORF Ö2 Radio Tirol | Innsbruck, AT | 145 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |