
Alexander 23
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
809,330
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-07 18:31:43 UTC
Genres
Biography
Alexander 23 resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, PHILIPPINES, INDIA. With a heavily female (60%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (36,500 avg views per post); Instagram is where fans co-sign. Affinity adjacency to GENTLE MONSTER, Lollapalooza, Brandy Melville makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 809,330 · Engagements 11,049 · Rate 1.4% Posts 576 · Views 37,439 · Avg Likes 10,834 · Avg Comments 209 · Avg Views 37,439 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 62% 25-34: 21% 13-17: 13% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (21%) |
Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
Top Countries |
UNITED STATES (28%) PHILIPPINES (12%) INDIA (7%) INDONESIA (6%) BRAZIL (5%) |
Top regions: UNITED STATES (28%), PHILIPPINES (12%), INDIA (7%) |
Platform Engagement | Instagram: 7,352 avg likes/post · Tiktok: 36,500 avg views/post · Youtube: 939 avg views/post | Best reach: Tiktok 36,500 avg views; best engagement: Instagram 7,352 avg likes |
Top Brand Affinities
GENTLE MONSTER
Lollapalooza
Brandy Melville
Pro Tools
Barbie
Free People
Maison Margiela
Urban Outfitters
Coachella
Verizon
Gillette
Steve Madden
Brand | Category | Score |
---|---|---|
GENTLE MONSTER | 11.90 | |
Lollapalooza | 11.55 | |
Brandy Melville | 10.31 | |
Pro Tools | 7.81 | |
Barbie | 7.01 | |
Free People | 6.79 | |
Maison Margiela | 6.59 | |
Urban Outfitters | 6.54 | |
Coachella | 6.24 | |
Verizon | 5.94 | |
Gillette | 5.69 | |
Steve Madden | 5.69 | |
Coach | 5.50 | |
American Eagle | 5.30 | |
iHeartRadio Music Awards | 5.00 | |
Margaritaville | 4.78 | |
Ableton | 4.66 | |
Loewe | 4.42 | |
Spotify Music | 3.73 | |
Miu Miu | 3.60 | |
Jollibee | 3.59 | |
Lululemon Athletica | 3.51 | |
ASOS | 3.35 | |
Kodak | 3.32 | |
Chrysler | 3.31 | |
Abercrombie & Fitch | 3.30 | |
Dr. Martens | 3.22 | |
Target | 3.02 | |
Sunnies Studios | 2.95 | |
NBC | 2.95 | |
MTV | 2.86 | |
Stüssy | 2.70 | |
H&M | 2.62 | |
Forever 21 | 2.57 | |
Hollister Co | 2.55 | |
SoundCloud | 2.54 | |
Polaroid | 2.53 | |
UNIQLO | 2.41 | |
Philips | 2.37 | |
Carhartt | 2.36 | |
Busch | 2.36 | |
Paramount Pictures | 2.28 | |
shein | 2.20 | |
Tinder | 2.17 | |
Showtime | 2.06 | |
Versace | 2.04 | |
Budweiser | 2.04 | |
Chipotle Mexican Grill | 2.02 | |
Walmart | 2.00 | |
Costco | 1.94 |
Official Profiles
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LoginArtist: Alexander 23
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-06)
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