Alexa Cappelli
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
616,748
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:18:14 UTC
Genres
Scores
Biography
Alexa Cappelli builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, POLAND. With a heavily female (75%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,466 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Amazon Music, REVOLVE, NBC point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 616,748 · Engagements 502 · Rate 0.1% Posts 1,937 · Views 2,472 · Avg Likes 487 · Avg Comments 26 · Avg Views 2,472 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 7% 35-44: 7% |
Largest: 18-24 (57%); next: 25-34 (29%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (44%) UNITED KINGDOM (8%) POLAND (6%) CANADA (5%) FRANCE (4%) |
Top regions: UNITED STATES (44%), UNITED KINGDOM (8%), POLAND (6%) |
| Platform Engagement | Instagram: 339 avg likes/post · Tiktok: 1,466 avg views/post · Youtube: 1,006 avg views/post | Best reach: Tiktok 1,466 avg views; best engagement: Instagram 339 avg likes |
Top Brand Affinities
Amazon Music
REVOLVE
NBC
Influenster
Brandy Melville
T.J. Maxx
iHeartRadio Music Awards
MamaBear
Anthropologie
Target
Free People
Chick-fil-A
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 16.27 | |
| REVOLVE | 9.88 | |
| NBC | 9.06 | |
| Influenster | 8.54 | |
| Brandy Melville | 8.54 | |
| T.J. Maxx | 8.43 | |
| iHeartRadio Music Awards | 8.28 | |
| MamaBear | 5.99 | |
| Anthropologie | 5.60 | |
| Target | 5.50 | |
| Free People | 5.27 | |
| Chick-fil-A | 5.22 | |
| ULTA Beauty | 5.19 | |
| Steve Madden | 4.97 | |
| MTV | 4.81 | |
| American Eagle | 4.79 | |
| OLD NAVY | 4.31 | |
| Coach | 4.28 | |
| Margaritaville | 4.18 | |
| Taco Bell | 4.06 | |
| Verizon | 4.06 | |
| Urban Outfitters | 4.00 | |
| Abercrombie & Fitch | 3.96 | |
| shein | 3.84 | |
| Gillette | 3.81 | |
| Lululemon Athletica | 3.56 | |
| ABC | 3.50 | |
| Coors | 3.48 | |
| Dunkin' Donuts | 3.43 | |
| Lollapalooza | 3.39 | |
| Busch | 3.27 | |
| SheInside | 3.20 | |
| Walmart | 3.00 | |
| Coachella | 2.95 | |
| ASOS | 2.85 | |
| PetSmart | 2.84 | |
| Paramount Pictures | 2.81 | |
| Urban Decay Cosmetics | 2.72 | |
| Forever 21 | 2.63 | |
| Showtime | 2.60 | |
| Carhartt | 2.58 | |
| Sunnies Studios | 2.58 | |
| Spotify Music | 2.57 | |
| Dr. Martens | 2.53 | |
| Sephora | 2.46 | |
| Babybump | 2.46 | |
| Nickelodeon | 2.39 | |
| Under Armour | 2.39 | |
| Tarte Cosmetics | 2.36 | |
| Costco | 2.33 |
Official Profiles
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LoginArtist: Alexa Cappelli
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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