Alex Zurdo Brand Affinity ranks highest Univision at 18.85% . Very Strong. Score DMDB 60.08% | Fanbase 50.74%

Alex Zurdo — hip-hop & rap artist from PR.

Alexis Vélez Alberio, born on June 10, 1983, in Trujillo Alto, Puerto Rico, is a prominent figure in the global Christian urban music scene. His musical…

Alex Zurdo

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bc0-0588-f05c-8d29-a0369fe50396

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Genres

hip-hop & raprap cristianospiritualschristianlatin worshiplatin christianreggaeton cristianochristian music

Influential: 60.08% Fanbase: 50.74% Trending: 64.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.85% • Very Strong

As of 2025-09-09

6,367,860

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.08% | Fanbase 50.74% | Trending 64.75% | CAREER STAGE: MAINSTREAM

Biography

Alexis Vélez Alberio, born on June 10, 1983, in Trujillo Alto, Puerto Rico, is a prominent figure in the global Christian urban music scene. His musical journey began in his teenage years, where he developed a passion for singing, composing, and playing the piano. Inspired by his father, also a musician, Alexis embraced Christianity at 19, leading him to pursue a career as a urban singer-songwriter under the moniker AZ Music.

Drawing influence from Puerto Rican urban music icons like Vico C, Alexis crafted his own rap-infused style, delivering messages of love and salvation through his music. His debut album, "Nada es mío," released in 2004, marked the start of his distinctive approach to Christian music, transcending mere religious boundaries. Subsequent releases, including "Con propósito" (2005), "Se trata de ti" (2006), "De gloria en gloria" (2007), and "Una y mil razones" (2008), showcased his evolution as an artist. The international success of his 2010 album "Así son las cosas," featuring the hit track "El semáforo," further solidified his presence in the music industry.

Report Date: 2025-09-09

Alex Zurdo cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, DOMINICAN REPUBLIC, UNITED STATES. A male-leaning (51%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 478,544 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Univision, Amazon Music, Cafecito, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex Zurdo score 0.20% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Cafecito

Followers:6,367,860

Engagements:12,734

Rate:0.2%

Posts:775

Avg Likes:12,354

Avg Comments:327

Avg Views:504,394

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,367,860 · Engagements 12,734 · Rate 0.2% Posts 775 · Views 504,394 · Avg Likes 12,354 · Avg Comments 327 · Avg Views 504,394	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 8% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	COLOMBIA (14%) DOMINICAN REPUBLIC (10%) UNITED STATES (10%) ECUADOR (10%) VENEZUELA (10%)	Top regions: COLOMBIA (14%), DOMINICAN REPUBLIC (10%), UNITED STATES (10%)
Platform Engagement	Instagram: 3,968 avg likes/post · Tiktok: 25,850 avg views/post · Youtube: 478,544 avg views/post	Best reach: Youtube 478,544 avg views; best engagement: Youtube 6,686 avg likes

Top Brand Affinities

Univision

Score: 18.85

Amazon Music

Score: 17.23

Cafecito

Score: 11.48

Movistar

Score: 8.93

American Airlines

Score: 4.85

VidaSana

Score: 3.70

Herbalife

Score: 2.93

Bershka

Score: 2.07

Spotify Music

Score: 1.70

musical.ly

Score: 1.49

Mitsubishi

Score: 1.44

Pandora

Score: 1.14

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Top Brand Affinities

Brand	Category	Score
Univision		18.85
Amazon Music		17.23
Cafecito		11.48
Movistar		8.93
American Airlines		4.85
VidaSana		3.70
Herbalife		2.93
Bershka		2.07
Spotify Music		1.70
musical.ly		1.49
Mitsubishi		1.44
Pandora		1.14
shein		1.11
Beats Electronics		1.09
Pixar		1.04
Adobe		1.03
Los Angeles Lakers		1.02
Mazda		1.02
Reebok		0.99
Coca-Cola		0.96
NBA		0.95
SheInside		0.94
Sony		0.93
Yamaha		0.93
FIFA		0.86
Pepsi		0.85
Lamborghini		0.84
WWE		0.81
Vogue		0.80
Red Bull		0.79
Chevrolet		0.78
Walmart		0.78
McDonald's		0.73
Canon		0.70
Marvel		0.69
Honda		0.68
Suzuki		0.68
Subaru		0.66
Walt Disney		0.63
PlayStation		0.62
Polaroid		0.62
Converse		0.61
Nutella		0.60
Marvel Entertainment		0.58
Chanel		0.57
Adidas		0.57
DC Entertainment		0.56
Starbucks		0.56
Toyota		0.54
Amazon		0.53