
Alex Vaughn
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
182,464
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:08:51 UTC
Genres
Scores
Biography
Alex Vaughn resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, SOUTH AFRICA, CANADA. The demographic is heavily female (68%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 458 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Capital One, Live Nation, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 182,464 · Engagements 2,471 · Rate 1.4% Posts 153 · Views 458 · Avg Likes 2,471 · Avg Comments 40 · Avg Views 458 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 45% 25-34: 39% 35-44: 9% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (39%) |
Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
Top Countries |
UNITED STATES (76%) SOUTH AFRICA (4%) CANADA (3%) UNITED KINGDOM (2%) BRAZIL (2%) |
Top regions: UNITED STATES (76%), SOUTH AFRICA (4%), CANADA (3%) |
Platform Engagement | Instagram: 2,442 avg likes/post · Youtube: 458 avg views/post | Best reach: Youtube 458 avg views; best engagement: Instagram 2,442 avg likes |
Top Brand Affinities
Capital One
Live Nation
WNBA
Jeffrey Campbell
Spinrilla
Shea Moisture
True Religion
Pro Tools
FashionNova
REVOLVE
Jean Paul Gaultier
Maison Margiela
Brand | Category | Score |
---|---|---|
Capital One | 53.81 | |
Live Nation | 45.48 | |
WNBA | 28.58 | |
Jeffrey Campbell | 27.81 | |
Spinrilla | 22.22 | |
Shea Moisture | 17.93 | |
True Religion | 15.43 | |
Pro Tools | 14.04 | |
FashionNova | 13.04 | |
REVOLVE | 12.89 | |
Jean Paul Gaultier | 12.26 | |
Maison Margiela | 11.56 | |
Nasty Gal | 11.51 | |
Marni | 11.40 | |
Verizon | 11.18 | |
Steve Madden | 10.79 | |
HBO Max | 10.74 | |
New Era | 10.12 | |
Fenty beauty | 10.03 | |
Acne Studios | 9.61 | |
JACQUEMUS | 9.20 | |
Amazon Music | 8.43 | |
Foot Locker | 8.39 | |
boohoo | 7.90 | |
shein | 7.72 | |
MISSGUIDED | 7.27 | |
Coach | 7.03 | |
Bethesda Softworks | 6.80 | |
T.J. Maxx | 6.77 | |
Pioneer | 6.57 | |
SheInside | 6.49 | |
Champion | 6.36 | |
Macy's | 6.35 | |
NORDSTROM | 6.23 | |
Milani Cosmetics | 5.91 | |
Vivienne Westwood | 5.80 | |
Hennessy | 5.76 | |
NARS Cosmetics | 5.50 | |
SoundCloud | 5.49 | |
Target | 5.49 | |
iHeartRadio Music Awards | 5.40 | |
ULTA Beauty | 5.20 | |
Urban Outfitters | 5.03 | |
Loewe | 5.03 | |
ASOS | 4.88 | |
UGG | 4.80 | |
Forever 21 | 4.72 | |
Nice Kicks | 4.43 | |
Ableton | 4.39 | |
CNN | 4.26 |
Official Profiles
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LoginArtist: Alex Vaughn
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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