Alex Vaughn

Alex Vaughn

Country: US | Gender: female

Influential: 52.75% Fanbase: 20.67% Trending: 68.78%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Capital One • 53.81% • Very Strong

As of 2025-09-08

182,464

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 21:08:51 UTC

Genres

r&b, funk & soulcontemporary r&bsoulcountrycontemporary country

Scores

Score: DMDB 52.80% | Fanbase 20.70% | Trending 68.80% | CAREER STAGE: MID_LEVEL

Biography

Alex Vaughn, the Maryland singer/songwriter signed with LVRN/Interscope in 2021, showcases her evocative R&B sound in songs like "Mirage," exploring themes of growth and introspection. Her latest project, The Hurtbook, blends her classical training with raw emotion, reflecting her journey from early piano lessons to a career in music. Vaughn's rise to prominence includes performances at prestigious venues and tours with notable artists, culminating in a message of self-belief and vulnerability for her fans to resonate with. Through her music, Vaughn seeks to connect with her audience on a personal level, sharing her fears, excitement, and humanity in a relatable and authentic manner.
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Alex Vaughn Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Alex Vaughn resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, SOUTH AFRICA, CANADA. The demographic is heavily female (68%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 458 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Capital One, Live Nation, WNBA maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Alex Vaughn score 1.35%Moderate bucket.
Brand: Capital OneBrand: Live NationBrand: WNBA
Followers:182,464
Engagements:2,471
Rate:1.4%
Posts:153
Views:458
Avg Likes:2,471
Avg Comments:40
Avg Views:458

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 182,464 · Engagements 2,471 · Rate 1.4%
Posts 153 · Views 458 · Avg Likes 2,471 · Avg Comments 40 · Avg Views 458
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 45%
25-34: 39%
35-44: 9%
13-17: 5%
Largest: 18-24 (45%); next: 25-34 (39%)
Gender Split Female: 68%
Male: 32%
Non-binary/Other: 0%
Skews female (68%)
Top Countries UNITED STATES (76%)
SOUTH AFRICA (4%)
CANADA (3%)
UNITED KINGDOM (2%)
BRAZIL (2%)
Top regions: UNITED STATES (76%), SOUTH AFRICA (4%), CANADA (3%)
Platform Engagement Instagram: 2,442 avg likes/post · Youtube: 458 avg views/post Best reach: Youtube 458 avg views; best engagement: Instagram 2,442 avg likes

Top Brand Affinities

Capital One
Score: 53.81
Live Nation
Score: 45.48
WNBA
Score: 28.58
Jeffrey Campbell
Score: 27.81
Spinrilla
Score: 22.22
Shea Moisture
Score: 17.93
True Religion
Score: 15.43
Pro Tools
Score: 14.04
FashionNova
Score: 13.04
REVOLVE
Score: 12.89
Jean Paul Gaultier
Score: 12.26
Maison Margiela
Score: 11.56
Brand Category Score
Capital One 53.81
Live Nation 45.48
WNBA 28.58
Jeffrey Campbell 27.81
Spinrilla 22.22
Shea Moisture 17.93
True Religion 15.43
Pro Tools 14.04
FashionNova 13.04
REVOLVE 12.89
Jean Paul Gaultier 12.26
Maison Margiela 11.56
Nasty Gal 11.51
Marni 11.40
Verizon 11.18
Steve Madden 10.79
HBO Max 10.74
New Era 10.12
Fenty beauty 10.03
Acne Studios 9.61
JACQUEMUS 9.20
Amazon Music 8.43
Foot Locker 8.39
boohoo 7.90
shein 7.72
MISSGUIDED 7.27
Coach 7.03
Bethesda Softworks 6.80
T.J. Maxx 6.77
Pioneer 6.57
SheInside 6.49
Champion 6.36
Macy's 6.35
NORDSTROM 6.23
Milani Cosmetics 5.91
Vivienne Westwood 5.80
Hennessy 5.76
NARS Cosmetics 5.50
SoundCloud 5.49
Target 5.49
iHeartRadio Music Awards 5.40
ULTA Beauty 5.20
Urban Outfitters 5.03
Loewe 5.03
ASOS 4.88
UGG 4.80
Forever 21 4.72
Nice Kicks 4.43
Ableton 4.39
CNN 4.26

Official Profiles

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Artist: Alex Vaughn

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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