Álex Ubago
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-29
2,662,548
Social Media Followers
As of 2025-09-29
00:00:00
Hours Airplay
2025-12-07 12:44:20 UTC
Genres
Biography
Some of Ubago's notable compositions include "Aunque no te pueda ver," "Sin miedo a nada," "Estar contigo," "A gritos de esperanza," "Ella vive en mí," and "Míranos," which have gained international recognition as prominent ballads. Nominated for Latin Grammy Awards multiple times, he won the award for Best Album in 2011 for the album featuring "Estar contigo." In celebration of his 20-year music journey, Ubago released "ALEX UBAGO 20 AÑOS," a compilation of his greatest hits re-recorded with other artists. His upcoming album, "GALERNA," is set to be released on October 18, 2024, featuring singles like "Idiota," "No volveré a pensar en ti," "Si es por los dos," and "Siete mares."
Álex Ubago is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, MEXICO, PERU. The audience is male-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (51,655 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to El Corte Ingles, Fnac, Warner Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,662,548 · Engagements 5,268 · Rate 0.2% Posts 2,650 · Views 78,605 · Avg Likes 4,933 · Avg Comments 294 · Avg Views 78,605 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 35% 35-44: 9% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (35%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
COLOMBIA (13%) MEXICO (13%) PERU (11%) SPAIN (9%) ARGENTINA (8%) |
Top regions: COLOMBIA (13%), MEXICO (13%), PERU (11%) |
| Platform Engagement | Instagram: 2,065 avg likes/post · Tiktok: 26,950 avg views/post · Youtube: 51,655 avg views/post | Best reach: Youtube 51,655 avg views; best engagement: Instagram 2,065 avg likes |
Top Brand Affinities
El Corte Ingles
Fnac
Warner Music
Univision
Desigual
Movistar
Cafecito
Daewoo
Suavecito
VidaSana
Lollapalooza
Stradivarius
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 43.91 | |
| Fnac | 36.78 | |
| Warner Music | 33.54 | |
| Univision | 24.45 | |
| Desigual | 18.48 | |
| Movistar | 15.58 | |
| Cafecito | 11.68 | |
| Daewoo | 6.48 | |
| Suavecito | 5.99 | |
| VidaSana | 5.74 | |
| Lollapalooza | 4.70 | |
| Stradivarius | 4.14 | |
| Iberostar Hotels & Resorts | 4.11 | |
| Pull&Bear | 4.06 | |
| Primark | 3.35 | |
| Bershka | 3.21 | |
| Pixar | 2.92 | |
| Tomorrowland | 2.59 | |
| MTV | 2.39 | |
| Snoopy And The Peanuts Gang | 2.31 | |
| Herbalife | 2.26 | |
| Nickelodeon | 2.10 | |
| Warner Bros | 1.99 | |
| Ferrero | 1.94 | |
| Guess | 1.90 | |
| Spotify Music | 1.63 | |
| Ray-Ban | 1.52 | |
| Pokemon Go | 1.48 | |
| Lego | 1.44 | |
| Pepsi | 1.38 | |
| L'Oréal Paris | 1.35 | |
| Huawei | 1.34 | |
| OREO | 1.32 | |
| musical.ly | 1.25 | |
| Calvin Klein | 1.24 | |
| Coca-Cola | 1.24 | |
| Sony | 1.23 | |
| Vogue | 1.15 | |
| New Balance | 1.11 | |
| shein | 1.10 | |
| Maybelline | 1.07 | |
| NYX Cosmetics | 1.02 | |
| Polaroid | 1.00 | |
| Levi's | 0.98 | |
| Netflix | 0.97 | |
| SheInside | 0.96 | |
| Pandora | 0.94 | |
| Lamborghini | 0.93 | |
| Marvel | 0.92 | |
| Prada | 0.92 |
Official Profiles
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LoginArtist: Álex Ubago
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 5,985,232
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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5,687,480 | 95.03% |
| [+] |
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206,220 | 3.45% |
| [+] |
|
84,048 | 1.40% |
| [+] |
|
7,484 | 0.13% |
| [+] |
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0 | 0.00% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-22 04:00 UTC | Simply Three | James L. Knight Center | Miami, United States | |
| 2026-02-23 05:00 UTC | Alex Ubago | Masonic Center Tampa | Tampa, United States | |
| 2026-02-23 05:00 UTC | Alex Ubago | Scottish Rite Masonic Center | Tampa, United States | |
| 2026-02-28 05:00 UTC | Alex Ubago | Grand Venue Event Center | Katy, United States | |
| 2026-02-28 05:00 UTC | Alex Ubago | The Grand Venue "Houston" | Katy, United States | |
| 2026-03-01 05:00 UTC | Álex Ubago | Atlanta Eagles Arena | Doraville, United States | |
| 2026-03-06 05:00 UTC | Alex Ubago | Howard Theatre | Washington, United States | |
| 2026-03-07 05:00 UTC | Alex Ubago | HK Hall | New York, United States | |
| 2026-03-08 05:00 UTC | Alex Ubago | Williams Center | Rutherford, United States | |
| 2026-03-09 04:00 UTC | Alex Ubago | Oceanside Events Center | Revere, United States | |
| 2026-03-13 04:00 UTC | Alex Ubago | Joe's Live | Rosemont, United States | |
| 2026-03-14 04:00 UTC | Álex Ubago | LA Boom Night Club | Huntington Park, United States | |
| 2026-03-15 04:00 UTC | Álex Ubago | MAYA NIGHTCLUB | Redwood City, United States |















