Álex Ubago Brand Affinity ranks highest El Corte Ingles at 43.38% . Very Strong. Score DMDB 53.86% | Fanbase 53.11%

Álex Ubago — pop artist from BR.

Alex Ubago, born in Vitoria and raised in San Sebastián, is a respected Spanish singer-songwriter known for his romantic ballads in the Spanish music scene.…

Álex Ubago

Established

Country: BR | Gender: male | Artist ID: 11e81bd3-10b6-7978-9853-a0369fe50396

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Genres

poplatin poplatin arena popspanish poppoprockspanish pop rockpop rocklatinlatin

Influential: 53.86% Fanbase: 53.11% Trending: 54.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 43.38% • Very Strong

As of 2025-09-09

2,651,275

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.86% | Fanbase 53.11% | Trending 54.23% | CAREER STAGE: MID_LEVEL

Biography

Alex Ubago, born in Vitoria and raised in San Sebastián, is a respected Spanish singer-songwriter known for his romantic ballads in the Spanish music scene. His first two albums, "¿QUÉ PIDES TÚ?" (2001) and "FANTASÍA O REALIDAD" (2003), achieved double diamond certification for selling over two million copies worldwide, marking the beginning of a successful career spanning over 22 years. He has performed in various countries including Spain, Mexico, Chile, Argentina, the United States, and Japan.

Some of Ubago's notable compositions include "Aunque no te pueda ver," "Sin miedo a nada," "Estar contigo," "A gritos de esperanza," "Ella vive en mí," and "Míranos," which have gained international recognition as prominent ballads. Nominated for Latin Grammy Awards multiple times, he won the award for Best Album in 2011 for the album featuring "Estar contigo." In celebration of his 20-year music journey, Ubago released "ALEX UBAGO 20 AÑOS," a compilation of his greatest hits re-recorded with other artists. His upcoming album, "GALERNA," is set to be released on October 18, 2024, featuring singles like "Idiota," "No volveré a pensar en ti," "Si es por los dos," and "Siete mares."

Report Date: 2025-09-09

Álex Ubago is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, MEXICO, PERU. The audience is male-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (51,655 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to El Corte Ingles, Fnac, Warner Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Álex Ubago score 0.21% — Low bucket.

Brand: El Corte InglesBrand: FnacBrand: Warner Music

Followers:2,651,275

Engagements:5,601

Rate:0.2%

Posts:2,637

Avg Likes:5,219

Avg Comments:262

Avg Views:93,655

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,651,275 · Engagements 5,601 · Rate 0.2% Posts 2,637 · Views 93,655 · Avg Likes 5,219 · Avg Comments 262 · Avg Views 93,655	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 35-44: 9% 13-17: 4%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	COLOMBIA (17%) MEXICO (14%) PERU (13%) ARGENTINA (12%) SPAIN (7%)	Top regions: COLOMBIA (17%), MEXICO (14%), PERU (13%)
Platform Engagement	Instagram: 1,699 avg likes/post · Tiktok: 42,000 avg views/post · Youtube: 51,655 avg views/post	Best reach: Youtube 51,655 avg views; best engagement: Tiktok 2,159 avg likes

Top Brand Affinities

El Corte Ingles

Score: 43.38

Fnac

Score: 36.80

Warner Music

Score: 33.26

Univision

Score: 29.81

Movistar

Score: 19.46

Desigual

Score: 18.50

Cafecito

Score: 8.83

VidaSana

Score: 8.65

Daewoo

Score: 6.52

Suavecito

Score: 5.46

Stradivarius

Score: 4.09

Iberostar Hotels & Resorts

Score: 4.05

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		43.38
Fnac		36.80
Warner Music		33.26
Univision		29.81
Movistar		19.46
Desigual		18.50
Cafecito		8.83
VidaSana		8.65
Daewoo		6.52
Suavecito		5.46
Stradivarius		4.09
Iberostar Hotels & Resorts		4.05
Pull&Bear		4.01
Primark		3.31
Bershka		3.16
shein		2.53
MTV		2.38
Snoopy And The Peanuts Gang		2.31
Pic Collage		2.22
Spotify Music		2.21
Lollapalooza		2.19
Nickelodeon		2.09
Warner Bros		1.98
Ferrero		1.92
Guess		1.89
Pixar		1.86
Herbalife		1.67
Ray-Ban		1.51
Pokemon Go		1.48
Lego		1.44
Pandora		1.43
Bellagio		1.38
L'Oréal Paris		1.36
OREO		1.32
Universal		1.28
Huawei		1.24
Calvin Klein		1.21
Pepsi		1.20
Vogue		1.15
musical.ly		1.13
New Balance		1.10
Heineken		1.05
Netflix		1.04
Maybelline		1.03
NYX Cosmetics		1.02
Marvel		1.01
Reebok		1.00
Walt Disney		0.99
Levi's		0.97
Nintendo		0.97