Alex the Astronaut

Alex the Astronaut — pop artist from AU.

Australian singer/songwriter Alex the Astronaut is known for her uniquely detailed storytelling, capturing both everyday moments and profound life events in…

Influential: 49.23% Fanbase: 23.46% Trending: 62.12%

As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 48.36% • Very Strong

As of 2025-09-09

46,924

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 16:54:13 UTC

Genres

popaustralian indieaustralian popindie popalternativealternative

Scores

Score: DMDB 49.20% | Fanbase 23.50% | Trending 62.10% | CAREER STAGE: MID_LEVEL

Biography

Australian singer/songwriter Alex the Astronaut is known for her uniquely detailed storytelling, capturing both everyday moments and profound life events in her music. From mundane experiences like getting a haircut or going to the supermarket, to more significant themes such as her struggles with PTSD and recent autism diagnosis, Alex's songs showcase a deep level of self-awareness and sensitivity. With a blend of imagination and humor, her intimate exploration of post-traumatic growth solidifies her as a vital songwriter who challenges listeners to reconsider their perspectives on life and self-discovery.

Report Date: 2025-09-09

Alex the Astronaut keeps 18-24 & 25-34 audiences engaged throughout AUSTRALIA, UNITED STATES, UNITED KINGDOM. The composition is heavily male (55%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 949 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Virgin Australia, Telstra, Vegemite supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex the Astronaut score 0.89% — Low bucket.

Brand: Virgin AustraliaBrand: TelstraBrand: Vegemite

Followers:46,924

Engagements:416

Rate:0.9%

Posts:1,515

Avg Likes:413

Avg Comments:13

Avg Views:1,136

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,924 · Engagements 416 · Rate 0.9% Posts 1,515 · Views 1,136 · Avg Likes 413 · Avg Comments 13 · Avg Views 1,136	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 33% 35-44: 12% 45-64: 8%	Largest: 18-24 (41%); next: 25-34 (33%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	AUSTRALIA (54%) UNITED STATES (10%) UNITED KINGDOM (9%) GERMANY (6%) INDONESIA (3%)	Top regions: AUSTRALIA (54%), UNITED STATES (10%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 354 avg likes/post · Tiktok: 949 avg views/post · Youtube: 187 avg views/post	Best reach: Tiktok 949 avg views; best engagement: Instagram 354 avg likes

Top Brand Affinities

Virgin Australia

Score: 48.36

Telstra

Score: 47.15

Vegemite

Score: 46.12

Qantas

Score: 27.35

Coles

Score: 23.15

Kmart

Score: 20.00

Woolworths

Score: 15.01

Illy

Score: 13.51

New Line Cinema

Score: 12.58

Sunnies Studios

Score: 12.54

Holden

Score: 9.36

Billabong

Score: 7.80

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Top Brand Affinities

Brand	Category	Score
Virgin Australia		48.36
Telstra		47.15
Vegemite		46.12
Qantas		27.35
Coles		23.15
Kmart		20.00
Woolworths		15.01
Illy		13.51
New Line Cinema		12.58
Sunnies Studios		12.54
Holden		9.36
Billabong		7.80
BALMAIN		7.14
Ableton		6.38
ABC		5.03
Spotify Music		4.86
Tinder		4.86
Hurley		4.61
Polaroid		4.00
McLaren		3.98
Airbnb		3.79
Showtime		3.77
Cadbury		3.55
Emporium		3.49
Geocaching		3.46
Aperol		3.42
Coachella		3.05
Columbia Pictures		3.05
The Olympic Games		2.98
Lush		2.88
SoundCloud		2.82
Dr. Martens		2.68
Guinness		2.57
Kodak		2.35
GoPro		2.33
Baileys		2.31
ASOS		1.99
Chrysler		1.91
Beats Electronics		1.86
Mazda		1.79
Lego		1.77
Paramount Pictures		1.76
Fujifilm		1.71
BBC		1.71
KFC		1.54
Pokemon Go		1.54
Toyota		1.47
Warner Bros		1.33
Netflix		1.25
HBO		1.24

Official Profiles

Artist: Alex the Astronaut

Date Range: 2025-10-03 → 2025-10-03

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At	Song	Station	Location	Duration (s)
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