Alex & Sierra Brand Affinity ranks highest Steve Madden at 5.28% . Very Strong. Score DMDB 61.32% | Fanbase 50.49%

Alex & Sierra — pop artist from US.

Alex & Sierra is a Florida-based vocal duo consisting of Alex Kinsey and Sierra Deaton, known for their romantic acoustic folk-pop sound. The duo formed in…

Alex & Sierra

Recognizable

Country: US | Artist ID: 11e81bbe-f75f-ef7c-8444-a0369fe50396

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Genres

poppoppost-teen popviral popneo mellowindie cafe popindie popmainstream pop

Influential: 61.32% Fanbase: 50.49% Trending: 66.74%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Steve Madden • 5.28% • Very Strong

As of 2025-09-09

658,922

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.32% | Fanbase 50.49% | Trending 66.74% | CAREER STAGE: MAINSTREAM

Biography

Alex & Sierra is a Florida-based vocal duo consisting of Alex Kinsey and Sierra Deaton, known for their romantic acoustic folk-pop sound. The duo formed in 2009 and gained recognition as the winners of the third season of The X Factor. Kinsey, born in 1991 in Smyrna Beach, Florida, began playing guitar in his teenage years, while Deaton, also born in 1991 in Philadelphia, grew up studying dance in Orlando, Florida. They started performing together after reconnecting at the University of Southern Florida, where they began uploading cover song videos online.

Following their success on The X Factor, Alex & Sierra released their debut album "It's About Us" in 2014, featuring collaborations with producers such as Claude Kelly and Jason Mraz. They continued their musical journey with an EP titled "As Seen on TV" in March 2016, which included both covers and original songs.

Report Date: 2025-09-09

Alex & Sierra connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily female (78%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 401,712 avg views per post; Instagram adds dependable engagement depth. Overlap with Steve Madden, Lollapalooza, American Eagle highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Alex & Sierra moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex & Sierra score 2.93% — Strong bucket.

Brand: Steve MaddenBrand: LollapaloozaBrand: American Eagle

Followers:658,922

Engagements:19,284

Rate:2.9%

Posts:325

Avg Likes:19,125

Avg Comments:256

Avg Views:401,712

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 658,922 · Engagements 19,284 · Rate 2.9% Posts 325 · Views 401,712 · Avg Likes 19,125 · Avg Comments 256 · Avg Views 401,712	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 10% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (30%) BRAZIL (10%) CANADA (5%) UNITED KINGDOM (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (30%), BRAZIL (10%), CANADA (5%)
Platform Engagement	Instagram: 15,280 avg likes/post · Youtube: 401,712 avg views/post	Best reach: Youtube 401,712 avg views; best engagement: Instagram 15,280 avg likes

Top Brand Affinities

Steve Madden

Score: 5.28

Lollapalooza

Score: 5.05

American Eagle

Score: 4.42

OLD NAVY

Score: 4.35

Target

Score: 4.33

iHeartRadio Music Awards

Score: 4.26

MTV

Score: 4.15

Urban Outfitters

Score: 4.03

Showtime

Score: 3.90

Coachella

Score: 3.84

Verizon

Score: 3.80

ABC

Score: 3.73

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Top Brand Affinities

Brand	Category	Score
Steve Madden		5.28
Lollapalooza		5.05
American Eagle		4.42
OLD NAVY		4.35
Target		4.33
iHeartRadio Music Awards		4.26
MTV		4.15
Urban Outfitters		4.03
Showtime		3.90
Coachella		3.84
Verizon		3.80
ABC		3.73
NBC		3.68
Amway		3.58
Coors		3.55
Summit Entertainment		3.54
Babybump		3.26
Abercrombie & Fitch		3.20
Lululemon Athletica		2.65
Busch		2.62
ASOS		2.55
Forever 21		2.54
Carhartt		2.39
AMC		2.37
Walt Disney		2.28
Walmart		2.21
Polaroid		2.21
Sunnies Studios		2.16
Fenty beauty		2.15
Chrysler		2.14
H&M		2.08
Universal		2.08
Pandora		2.02
shein		1.93
Bershka		1.91
Starbucks		1.87
Victoria's Secret		1.87
Chipotle Mexican Grill		1.85
The Olympic Games		1.83
LEGOLAND		1.80
Paramount Pictures		1.78
Sephora		1.77
CBS		1.76
Pixar		1.75
Too Faced Cosmetics		1.70
FashionNova		1.70
Budweiser		1.70
Lush		1.67
Bellagio		1.63
Hollister Co		1.61