Alex O’Rion

Alex O’Rion — electronic artist from NL.

Alex O'Rion, a rising Dutch producer from Hernan Cattaneo's SUDBEAT label, has garnered acclaim from industry heavyweights like Hernán Cattáneo, Nick Warren,…

Influential: 49.21% Fanbase: 25.41% Trending: 61.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 228.56% • Very Strong

As of 2025-09-08

18,587

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:54:13 UTC

Genres

electronicorganic housefocus tranceelectronichousedance

Biography

Alex O'Rion, a rising Dutch producer from Hernan Cattaneo's SUDBEAT label, has garnered acclaim from industry heavyweights like Hernán Cattáneo, Nick Warren, and Guy J. With over 150 tracks on Beatport, Alex's releases consistently rank in the top 100 best selling tracks, with multiple tracks reaching the top 10.

Following his successful debut EP on SUDBEAT in 2018, Alex O'Rion's career has been on an upward trajectory. Landing in Beatport's top 10 with his release on Nick Warren's HOPE Recordings, and signing with esteemed labels like REPLUG and Movement Recordings, Alex shows no signs of slowing down. His dynamic DJ sets have taken him to prestigious venues worldwide, including Sudbeat showcases, ADE, Nature One Festival, Ministry Of Sound, and Es Paradis. For bookings, contact [email protected].

Top Brand Affinities

Report Date: 2025-09-08

Alex O’Rion performs best with fans in the 25-34 range, concentrated in ARGENTINA, UNITED STATES, BRAZIL. Audience composition is heavily male (82%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 498 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Trancefamily, Pioneer, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Alex O’Rion is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex O’Rion score 2.68% — Strong bucket.

Brand: MixcloudBrand: TrancefamilyBrand: Pioneer

Followers:18,587

Engagements:498

Rate:2.7%

Posts:733

Avg Likes:498

Avg Comments:32

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,587 · Engagements 498 · Rate 2.7% Posts 733 · Views 0 · Avg Likes 498 · Avg Comments 32 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 35-44: 28% 18-24: 13% 45-64: 7%	Largest: 25-34 (50%); next: 35-44 (28%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	ARGENTINA (33%) UNITED STATES (7%) BRAZIL (6%) SRI LANKA (5%) MEXICO (4%)	Top regions: ARGENTINA (33%), UNITED STATES (7%), BRAZIL (6%)
Platform Engagement	Instagram: 498 avg likes/post	best engagement: Instagram 498 avg likes

Top Brand Affinities

Mixcloud

Score: 228.56

Trancefamily

Score: 141.53

Pioneer

Score: 116.74

Ableton

Score: 82.20

MOOG

Score: 47.64

SoundCloud

Score: 35.14

Tomorrowland

Score: 20.33

Sennheiser

Score: 19.93

Akai

Score: 19.04

Amazon Music

Score: 13.15

Schwartz's

Score: 10.68

Spotify Music

Score: 9.93

Brand	Category	Score
Mixcloud		228.56
Trancefamily		141.53
Pioneer		116.74
Ableton		82.20
MOOG		47.64
SoundCloud		35.14
Tomorrowland		20.33
Sennheiser		19.93
Akai		19.04
Amazon Music		13.15
Schwartz's		10.68
Spotify Music		9.93
KIA		9.10
Absolut		6.67
Beats Electronics		5.26
Holden		4.25
Lollapalooza		3.66
Heineken		3.26
Campari		3.25
Bacardi		2.99
Garnier		2.79
Budweiser		2.62
Boeing		2.33
Coachella		2.31
Red Bull		2.27
musical.ly		2.17
Aperol		1.99
GoPro		1.90
Warner Bros		1.52
Nissan		1.50
Huawei		1.46
Pandora		1.32
Guess		1.23
Airbnb		1.18
Guinness		1.16
Tesla Motors		1.13
Travelgram		1.08
Google		1.06
Yamaha		1.04
FIFA		1.03
Sony		0.98
Apple		0.93
Ferrari		0.89
Tommy Hilfiger		0.88
Lego		0.88
Coca-Cola		0.87
Levi's		0.86
HBO		0.86
Adobe		0.83
Ray-Ban		0.83