Alex Newell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
251,800
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-04 10:50:24 UTC
Genres
Scores
Biography
Alex Newell connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, MEXICO. With a heavily male (70%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 127,350 avg views per post; Tiktok adds dependable engagement depth. Overlap with Pride-related organizations, Fashion brands focused on inclusivity, Streaming platforms for exclusive releases highlights near-term opportunities in Merchandise collaborations with LGBTQ+ brands, Exclusive behind-the-scenes content for fans, Live streaming concerts and Q&A sessions. The throughline is simple: Alex Newell moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 251,800 · Engagements 9,110 · Rate 3.6% Posts 71 · Views 149,983 · Avg Likes 8,479 · Avg Comments 122 · Avg Views 149,983 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 40% 35-44: 7% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (40%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (34%) BRAZIL (20%) MEXICO (5%) UNITED KINGDOM (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (34%), BRAZIL (20%), MEXICO (5%) |
| Platform Engagement | Tiktok: 127,350 avg views/post · Youtube: 22,633 avg views/post | Best reach: Tiktok 127,350 avg views; best engagement: Tiktok 7,874 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise collaborations with LGBTQ+ brands
- Exclusive behind-the-scenes content for fans
- Live streaming concerts and Q&A sessions
- Music-themed fashion line
- Collaborative EPs with emerging artists
- Virtual meet-and-greet experiences
- Dance classes inspired by music videos
- Vinyl releases of popular tracks
Marketing Angles
- Highlighting LGBTQ+ representation in music
- Emphasizing the artist's Broadway background
- Engaging fans through TikTok challenges
- Creating emotional storytelling through music
- Leveraging nostalgia from Glee fandom
- Promoting inclusivity and diversity in campaigns
Content Themes
- Empowerment and self-acceptance
- Behind-the-scenes of music creation
- Personal stories of growth and resilience
- Celebrating community and diversity
- Music as a form of expression
- Collaboration with other artists
Partnership Brands
- Pride-related organizations
- Fashion brands focused on inclusivity
- Streaming platforms for exclusive releases
- Health and wellness brands
- Dance studios and fitness brands
- Social media platforms for engagement
- Music festivals promoting diversity
- LGBTQ+ advocacy groups
- Youth-oriented brands
- Tech companies for music production tools
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Alex Newell
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-04)
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Popularity (2025-10-03)
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