Alex Hepburn
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
258,692
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:32:00 UTC
Genres
Scores
Biography
Alex Hepburn has shared the stage with renowned artists, headlined European tours, and performed at major festivals. In April 2019, she released her highly-anticipated second album, "Things I've Seen," featuring a poignant collaboration with James Arthur on the track "Burn me Alive," co-written by both artists. The album also includes collaborations with notable talents like Jamie Hartman, Stuart Crichton, and a sample of the late Aretha Franklin's iconic voice in the powerful composition "I Believe."
Alex Hepburn is already in the conversation with 18-24 & 25-34 audiences in FRANCE, UNITED STATES, INDIA. The audience is heavily female (62%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,108 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Warner Music, Galeries Lafayette, Accor Hotels points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 258,692 · Engagements 4,328 · Rate 1.7% Posts 18 · Views 7,108 · Avg Likes 4,314 · Avg Comments 193 · Avg Views 7,108 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 25% 35-44: 7% 13-17: 7% |
Largest: 18-24 (57%); next: 25-34 (25%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
FRANCE (26%) UNITED STATES (8%) INDIA (8%) BRAZIL (7%) POLAND (5%) |
Top regions: FRANCE (26%), UNITED STATES (8%), INDIA (8%) |
| Platform Engagement | Instagram: 4,125 avg likes/post · Youtube: 7,108 avg views/post | Best reach: Youtube 7,108 avg views; best engagement: Instagram 4,125 avg likes |
Top Brand Affinities
Warner Music
Galeries Lafayette
Accor Hotels
Kiabi
Sandro
Akai
Jean Paul Gaultier
Ricard
Calzedonia
Air France
Amazon Music
Ableton
| Brand | Category | Score |
|---|---|---|
| Warner Music | 29.79 | |
| Galeries Lafayette | 20.10 | |
| Accor Hotels | 19.66 | |
| Kiabi | 14.63 | |
| Sandro | 12.18 | |
| Akai | 11.34 | |
| Jean Paul Gaultier | 10.55 | |
| Ricard | 10.47 | |
| Calzedonia | 9.55 | |
| Air France | 9.45 | |
| Amazon Music | 9.20 | |
| Ableton | 9.08 | |
| Pro Tools | 9.07 | |
| Pioneer | 8.27 | |
| Longchamp | 7.34 | |
| Pull&Bear | 6.96 | |
| boohoo | 6.86 | |
| Décathlon | 6.76 | |
| JACQUEMUS | 6.66 | |
| Bershka | 6.12 | |
| KARL LAGERFELD | 5.77 | |
| Kiko | 4.95 | |
| Stradivarius | 4.72 | |
| Superdry | 4.11 | |
| Hublot | 4.10 | |
| Garnier | 4.02 | |
| Primark | 4.01 | |
| Dr. Martens | 3.82 | |
| BALMAIN | 3.70 | |
| Fenty beauty | 3.60 | |
| MTV | 3.60 | |
| NBC | 3.36 | |
| Kodak | 3.10 | |
| Timberland | 2.91 | |
| Dolce & Gabbana | 2.88 | |
| Alfa Romeo | 2.77 | |
| KENZO | 2.74 | |
| Montblanc | 2.73 | |
| Beats Electronics | 2.73 | |
| Carhartt | 2.71 | |
| Calvin Klein | 2.65 | |
| Lollapalooza | 2.64 | |
| Christian Louboutin | 2.62 | |
| Jack Daniels | 2.62 | |
| Polo Ralph Lauren | 2.60 | |
| Hennessy | 2.59 | |
| Hermès | 2.55 | |
| Fila | 2.32 | |
| GIVENCHY | 2.30 | |
| Rover | 2.26 |
Official Profiles
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LoginArtist: Alex Hepburn
The map shows every radio station that aired Alex Hepburn today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 03:06:10 | Under (Radio Edit) | Fréquence Grands Lacs | Bordeaux, FR | 206 |
| 2025-08-21 02:34:30 | Miss Misery | RDC | Saint-Girons, FR | 169 |
| 2025-08-21 01:46:03 | Under (Radio Edit) | ODS Radio | Aix-les-Bains, FR | 207 |
| 2025-08-21 01:26:17 | I Believe | Graffiti Urban Radio | La Roche-sur-Yon, FR | 154 |
| 2025-08-21 01:02:19 | Under (Radio Edit) | Montagne FM | Saint-Jean-de-Maurienne, FR | 206 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |