Alex G Brand Affinity ranks highest MOOG at 16.66% . Very Strong. Score DMDB 68.36% | Fanbase 62.55%

Alex G — pop artist from US.

Alex G, born Alex Giannascoli, is a singer, songwriter, and multi-instrumentalist known for his melodic sensibilities and impulsive performance style. His 2022…

Alex G

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd2-5be2-9676-b1ff-a0369fe50396

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Genres

popindie popart popdream popphilly indielo-fi indierockindie garage rockslacker rockalternativealternative rockindie rockpov: indiefolk & traditionalfreak folk

Influential: 68.36% Fanbase: 62.55% Trending: 71.26%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 16.66% • Very Strong

As of 2025-09-09

1,165,284

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.36% | Fanbase 62.55% | Trending 71.26% | CAREER STAGE: MAINSTREAM

Biography

Alex G, born Alex Giannascoli, is a singer, songwriter, and multi-instrumentalist known for his melodic sensibilities and impulsive performance style. His 2022 release, "God Save the Animals," garnered critical acclaim and landed on numerous year-end lists. Despite collaborating with others and experimenting in studios, Alex has maintained his distinctive, turbulent musical style throughout his career.

Report Date: 2025-09-09

Alex G builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a male-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (33,894 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Five Nights at Freddy's, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex G score 3.94% — Very Strong bucket.

Brand: MOOGBrand: Five Nights at Freddy'sBrand: Ableton

Followers:1,165,284

Engagements:45,860

Rate:3.9%

Posts:103

Avg Likes:45,683

Avg Comments:981

Avg Views:33,894

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,165,284 · Engagements 45,860 · Rate 3.9% Posts 103 · Views 33,894 · Avg Likes 45,683 · Avg Comments 981 · Avg Views 33,894	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 9% 35-44: 8%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (43%) BRAZIL (7%) UNITED KINGDOM (7%) CANADA (4%) AUSTRALIA (2%)	Top regions: UNITED STATES (43%), BRAZIL (7%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 44,615 avg likes/post · Youtube: 33,894 avg views/post	Best reach: Youtube 33,894 avg views; best engagement: Instagram 44,615 avg likes

Top Brand Affinities

MOOG

Score: 16.66

Five Nights at Freddy's

Score: 8.11

Ableton

Score: 8.08

Glossier

Score: 7.63

SoundCloud

Score: 7.33

Lollapalooza

Score: 7.27

Spotify Music

Score: 7.19

Maison Margiela

Score: 7.07

Kodak

Score: 7.03

Champion

Score: 6.23

Taco Bell

Score: 5.78

Walgreens

Score: 5.53

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Top Brand Affinities

Brand	Category	Score
MOOG		16.66
Five Nights at Freddy's		8.11
Ableton		8.08
Glossier		7.63
SoundCloud		7.33
Lollapalooza		7.27
Spotify Music		7.19
Maison Margiela		7.07
Kodak		7.03
Champion		6.23
Taco Bell		5.78
Walgreens		5.53
Coachella		5.18
Polaroid		5.00
Margaritaville		4.98
Comedy Central		4.54
Coors		4.51
Verizon		4.38
Tinder		4.31
Kickstarter		4.13
Urban Outfitters		4.08
Dr. Martens		4.04
Carhartt		4.01
Gatorade		3.98
NBC		3.98
Fujifilm		3.97
Hurley		3.83
Showtime		3.81
Emporium		3.47
Monster Beverage		3.41
Nickelodeon		3.24
Heinz		3.17
Olympus		2.93
Busch		2.75
Airbnb		2.68
MTV		2.67
Pizza Hut		2.62
Prismacolor		2.61
Paramount Pictures		2.56
Chipotle Mexican Grill		2.33
Walmart		2.31
Cadillac		2.30
Nintendo		2.29
Guinness		2.23
Sprite		2.20
Warner Bros		2.10
Budweiser		2.09
Beats Electronics		2.04
Chrysler		2.00
Vans		1.86