Alex Fernández
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,525,093
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:34:29 UTC
Genres
Scores
Biography
Con un equilibrio entre la tradición mariachi y su amor por el pop, Alex Fernández presenta "Te Amo" como el cuarto adelanto de su próximo álbum, en colaboración con Edén Muñoz y bajo la dirección visual de Christian Schmid. Su estilo único ha cautivado a audiencias en sencillos previos como "Muchachita" y "Buscando el Olvido", alcanzando millones de reproducciones en YouTube y anticipando un lanzamiento innovador que promete abrir nuevas puertas para el joven cantante.
Alex Fernández is already in the conversation with 18-24 & 25-34 audiences in MEXICO, BRAZIL, UNITED STATES. The audience is male-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (11,550 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Univision, Cafecito, Movistar points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,525,093 · Engagements 3,821 · Rate 0.3% Posts 1,266 · Views 16,547 · Avg Likes 3,664 · Avg Comments 175 · Avg Views 16,547 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 35% 35-44: 13% 45-64: 5% |
Largest: 18-24 (43%); next: 25-34 (35%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
MEXICO (41%) BRAZIL (27%) UNITED STATES (15%) COLOMBIA (11%) VENEZUELA (6%) |
Top regions: MEXICO (41%), BRAZIL (27%), UNITED STATES (15%) |
| Platform Engagement | Instagram: 2,144 avg likes/post · Tiktok: 11,550 avg views/post · Youtube: 4,997 avg views/post | Best reach: Tiktok 11,550 avg views; best engagement: Instagram 2,144 avg likes |
Top Brand Affinities
Univision
Cafecito
Movistar
Colgate
American Airlines
Iberostar Hotels & Resorts
Barber Shop Connect
VidaSana
Dolce & Gabbana
NBA
Chipotle Mexican Grill
Lancôme
| Brand | Category | Score |
|---|---|---|
| Univision | 14.67 | |
| Cafecito | 7.39 | |
| Movistar | 7.35 | |
| Colgate | 5.09 | |
| American Airlines | 4.77 | |
| Iberostar Hotels & Resorts | 3.88 | |
| Barber Shop Connect | 3.58 | |
| VidaSana | 3.14 | |
| Dolce & Gabbana | 2.68 | |
| NBA | 2.28 | |
| Chipotle Mexican Grill | 2.22 | |
| Lancôme | 2.18 | |
| Herbalife | 2.14 | |
| Tiffany | 1.97 | |
| Lacoste | 1.95 | |
| Too Faced Cosmetics | 1.91 | |
| Bershka | 1.75 | |
| Mitsubishi | 1.73 | |
| Fenty beauty | 1.70 | |
| Pepsi | 1.67 | |
| Pic Collage | 1.63 | |
| Los Angeles Lakers | 1.63 | |
| Bellagio | 1.62 | |
| Under Armour | 1.60 | |
| Tarte Cosmetics | 1.57 | |
| Forever 21 | 1.42 | |
| NFL | 1.34 | |
| Sephora | 1.33 | |
| Calvin Klein | 1.27 | |
| Urban Decay Cosmetics | 1.27 | |
| Walt Disney | 1.26 | |
| Coca-Cola | 1.23 | |
| Coachella | 1.21 | |
| Reebok | 1.20 | |
| Guess | 1.20 | |
| Maybelline | 1.20 | |
| L'Oréal Paris | 1.20 | |
| Oakley | 1.18 | |
| Supreme | 1.17 | |
| Spotify Music | 1.13 | |
| Versace | 1.12 | |
| Ray-Ban | 1.09 | |
| Beats Electronics | 1.08 | |
| Costco | 1.08 | |
| KTM | 1.07 | |
| Pandora | 1.06 | |
| SheInside | 1.06 | |
| Vogue | 1.04 | |
| Pokemon Go | 1.04 | |
| shein | 1.04 |
Official Profiles
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LoginArtist: Alex Fernández
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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