Alex Cruz

Alex Cruz — electronic artist from NL.

Alex Cruz effortlessly blends acoustic, percussive, and vocal elements in his electronic music, creating a soul-stirring and reflective sound that resonates…

Influence: 58.14% Fanbase: 51.03% Trending: 61.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 78.15% • Very Strong

As of 2025-09-09

32,057

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:44:05 UTC

Genres

electronicdeep tropical housedanceelectronichousedeep house

Biography

Alex Cruz effortlessly blends acoustic, percussive, and vocal elements in his electronic music, creating a soul-stirring and reflective sound that resonates with listeners worldwide. With a dedicated following of millions, he has released 60 acclaimed podcasts under his "Deep & Sexy" series, captivating an ever-growing international fan base. From iconic cities like Amsterdam and New York to exotic destinations such as Rio de Janeiro and Ibiza, Alex has performed at prestigious venues worldwide, including a memorable closing set for 20,000 people in Athens.

In addition to his successful DJ career, Alex Cruz is a talented producer known for his collaborations with other artists. His remix of Xavier Rudd’s “Follow The Sun” topped the iTunes charts in multiple countries, while his cover of Guns ’n Roses’ “Sweet Child” garnered international acclaim, appearing on over 25 national Spotify Viral charts. Fans can look forward to more enchanting tracks from Alex as he continues to create magical music experiences.

Top Brand Affinities

Report Date: 2025-09-09

Alex Cruz performs best with fans in the 25-34 range, concentrated in ROMANIA, UNITED STATES, BRAZIL. Audience composition is heavily male (74%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 4,428 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Pioneer, Trancefamily, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Alex Cruz is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex Cruz score 0.59% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Trancefamily

Followers:32,057

Engagements:190

Rate:0.6%

Posts:627

Avg Likes:186

Avg Comments:24

Avg Views:4,428

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,057 · Engagements 190 · Rate 0.6% Posts 627 · Views 4,428 · Avg Likes 186 · Avg Comments 24 · Avg Views 4,428	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 30% 35-44: 17% 45-64: 7%	Largest: 25-34 (43%); next: 18-24 (30%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	ROMANIA (31%) UNITED STATES (10%) BRAZIL (7%) UNITED KINGDOM (4%) GERMANY (4%)	Top regions: ROMANIA (31%), UNITED STATES (10%), BRAZIL (7%)
Platform Engagement	Instagram: 113 avg likes/post · Youtube: 4,428 avg views/post	Best reach: Youtube 4,428 avg views; best engagement: Instagram 113 avg likes

Top Brand Affinities

Mixcloud

Score: 78.15

Pioneer

Score: 57.02

Trancefamily

Score: 39.71

Ableton

Score: 31.53

Akai

Score: 20.11

MOOG

Score: 19.51

Sennheiser

Score: 14.39

Tomorrowland

Score: 14.28

SoundCloud

Score: 13.39

Amazon Music

Score: 12.78

Pro Tools

Score: 11.27

Beats Electronics

Score: 7.76

Brand	Category	Score
Mixcloud		78.15
Pioneer		57.02
Trancefamily		39.71
Ableton		31.53
Akai		20.11
MOOG		19.51
Sennheiser		14.39
Tomorrowland		14.28
SoundCloud		13.39
Amazon Music		12.78
Pro Tools		11.27
Beats Electronics		7.76
Spotify Music		6.26
Coachella		5.05
iHeartRadio Music Awards		4.58
NBC		4.52
MTV		3.58
Billabong		3.39
musical.ly		3.19
Paramount Pictures		3.00
Aperol		2.76
Rolls-Royce		2.40
Geocaching		2.37
Matrix		2.37
Heineken		2.19
NFL		2.14
Airbnb		2.13
Lollapalooza		2.12
Red Bull		2.11
Tesla Motors		2.10
Harley-Davidson		1.99
BBC		1.93
Sunnies Studios		1.90
Tinder		1.89
Ray-Ban		1.88
Vogue		1.85
Bellagio		1.85
Armani		1.84
Dolce & Gabbana		1.84
Versace		1.81
Sony		1.79
Guess		1.75
NBA		1.64
Showtime		1.63
Amazon		1.58
Los Angeles Lakers		1.58
The North Face		1.55
Warner Bros		1.54
Porsche		1.54
Ferrari		1.54