Alex Campos Brand Affinity ranks highest Bodytech at 17.43% . Very Strong. Score DMDB 61.13% | Fanbase 51.91%

Alex Campos — hip-hop & rap artist from CO.

Colombian singer-songwriter Alex Campos is a five-time Latin GRAMMY Award winner known for hits like "Soy Soldado," "Al Taller del Maestro," "Tu Poeta,"…

Alex Campos

Recognizable

Country: CO | Gender: male | Artist ID: 11e81bc2-bec0-b6ca-a391-a0369fe50396

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Genres

hip-hop & raprap cristianospiritualschristianlatin worshiplatin christianmariachi cristianoreggaeton cristianochristian music

Influential: 61.13% Fanbase: 51.91% Trending: 65.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 17.43% • Very Strong

As of 2025-09-09

6,138,207

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.13% | Fanbase 51.91% | Trending 65.75% | CAREER STAGE: MAINSTREAM

Biography

Colombian singer-songwriter Alex Campos is a five-time Latin GRAMMY Award winner known for hits like "Soy Soldado," "Al Taller del Maestro," "Tu Poeta," "Vuelve Vida," and "El Sonido del Silencio," as well as his latest single "Te Amo." Over his 20-year career, he has attracted a new generation of fans with his distinctive style, which now includes ventures into urban music and other genres while maintaining his core message.

Born on September 10 in Bogotá, Colombia, Alex Campos has released 16 albums and consistently draws crowds of over 400,000 fans annually to his concert tours. With a social media following exceeding 12 million, he is a prominent figure in the Latin American Christian music scene, known for successful collaborations with artists like Marcos Witt, Jesús Adrián Romero, and Fonseca, as well as his work as a producer for Colombian talents such as Sara Borraez and Su Presencia.

Report Date: 2025-09-09

Alex Campos converts attention from 18-24 & 25-34 audiences across COLOMBIA, UNITED STATES, ECUADOR. Audience shape is male-leaning (51%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 53,500 avg views per post, with supportive conversation on Instagram. Shared audience with Bodytech, Movistar, Cafecito underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex Campos score 0.23% — Low bucket.

Brand: BodytechBrand: MovistarBrand: Cafecito

Followers:6,138,207

Engagements:14,022

Rate:0.2%

Posts:5,105

Avg Likes:13,477

Avg Comments:244

Avg Views:64,704

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,138,207 · Engagements 14,022 · Rate 0.2% Posts 5,105 · Views 64,704 · Avg Likes 13,477 · Avg Comments 244 · Avg Views 64,704	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 36% 35-44: 12% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (36%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	COLOMBIA (25%) UNITED STATES (12%) ECUADOR (9%) MEXICO (9%) ARGENTINA (6%)	Top regions: COLOMBIA (25%), UNITED STATES (12%), ECUADOR (9%)
Platform Engagement	Instagram: 7,963 avg likes/post · Tiktok: 53,500 avg views/post · Youtube: 11,204 avg views/post	Best reach: Tiktok 53,500 avg views; best engagement: Instagram 7,963 avg likes

Top Brand Affinities

Bodytech

Score: 17.43

Movistar

Score: 13.40

Cafecito

Score: 8.25

Pro Tools

Score: 7.71

Suavecito

Score: 7.52

Daewoo

Score: 6.57

VidaSana

Score: 6.55

Ableton

Score: 5.37

Bethesda Softworks

Score: 3.64

Herbalife

Score: 2.35

Pic Collage

Score: 2.29

Nickelodeon

Score: 2.02

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Top Brand Affinities

Brand	Category	Score
Bodytech		17.43
Movistar		13.40
Cafecito		8.25
Pro Tools		7.71
Suavecito		7.52
Daewoo		6.57
VidaSana		6.55
Ableton		5.37
Bethesda Softworks		3.64
Herbalife		2.35
Pic Collage		2.29
Nickelodeon		2.02
Spotify Music		1.61
Huawei		1.40
Yamaha		1.21
FIFA		1.16
Pepsi		1.13
shein		1.11
Pixar		1.08
OREO		1.05
musical.ly		1.03
Mitsubishi		1.03
Marvel		0.97
Chevrolet		0.91
SheInside		0.90
Zara		0.88
H&M		0.87
Beats Electronics		0.86
Honda		0.83
Coca-Cola		0.81
National Geographic		0.78
Netflix		0.78
Sony		0.77
Converse		0.76
Lamborghini		0.76
SoundCloud		0.71
Walt Disney		0.70
Tommy Hilfiger		0.70
Pandora		0.66
NBA		0.63
Toyota		0.61
Nikon		0.60
Suzuki		0.59
Google		0.58
McDonald's		0.55
Canon		0.54
Ferrari		0.53
Porsche		0.52
Nutella		0.51
GoPro		0.50