Alex Adair
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
6,700
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:46:05 UTC
Genres
Scores
Biography
Alex Adair is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, MEXICO, UNITED KINGDOM. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (246 avg views per post); Youtube builds the community layer. Affinity data highlights Spotify, Apple Music, Beatport, suggesting immediate traction in Merchandise (t-shirts, hoodies), Vinyl records of latest releases, Exclusive remixes for fans. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,700 · Engagements 10 · Rate 0.1% Posts 48 · Views 246 · Avg Likes 9 · Avg Comments 3 · Avg Views 246 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 36% 35-44: 5% 13-17: 5% |
Largest: 18-24 (52%); next: 25-34 (36%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (12%) MEXICO (10%) UNITED KINGDOM (10%) BRAZIL (6%) INDONESIA (4%) |
Top regions: UNITED STATES (12%), MEXICO (10%), UNITED KINGDOM (10%) |
| Platform Engagement | Youtube: 246 avg views/post | Best reach: Youtube 246 avg views; best engagement: Youtube 9 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (t-shirts, hoodies)
- Vinyl records of latest releases
- Exclusive remixes for fans
- Online DJ workshops
- Collaborative playlists on streaming platforms
- VIP concert experiences
- Music production software discounts
- Collaborations with other artists
Marketing Angles
- Highlight emotive lyrical elements in music
- Engage fans through behind-the-scenes content
- Leverage social media for exclusive previews
- Create interactive fan experiences online
- Utilize nostalgia for Motown influences
- Promote upcoming releases with countdowns
Content Themes
- The evolution of electronic music
- Behind-the-scenes of music production
- Influences from classic Motown artists
- Live performance highlights
- Fan stories and testimonials
- Music and mental health discussions
Partnership Brands
- Spotify
- Apple Music
- Beatport
- Native Instruments
- Pioneer DJ
- Red Bull Music
- SoundCloud
- DJ Mag
- Insomniac Events
- Bose
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Alex Adair
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
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Popularity (2025-10-02)
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| No data. | |