Alesso Brand Affinity ranks highest iHeartRaves at 53.38% . Very Strong. Score DMDB 67.63% | Fanbase 71.02%

Alesso — pop artist from SE.

Born in Granada, Spain in 1992, the artist known as De Graná pa el mundo gained recognition for their unique blend of flamenco and urban music. With a career…

Alesso

Recognizable

Country: SE | Gender: male | Artist ID: 11e81bca-9003-5cf4-bdf7-a0369fe50396

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Genres

popdance poppopmainstream popelectronictropical houseedmelectro housepop dancedanceprogressive electro houseelectronic

Influential: 67.63% Fanbase: 71.02% Trending: 65.93%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 53.38% • Very Strong

As of 2025-09-09

7,104,054

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.63% | Fanbase 71.02% | Trending 65.93% | CAREER STAGE: MAINSTREAM

Biography

Born in Granada, Spain in 1992, the artist known as De Graná pa el mundo gained recognition for their unique blend of flamenco and urban music. With a career spanning over a decade, they have built a dedicated fan base both locally and internationally. Their music reflects a fusion of traditional Spanish sounds with modern urban influences, showcasing their versatility as a musician.

De Graná pa el mundo's rise to prominence can be attributed to their authentic approach to blending different musical genres and their ability to connect with audiences on a global scale. Through their artistry, they have successfully bridged cultural divides and continue to push boundaries in the music industry.

Report Date: 2025-09-09

Alesso converts attention from 18-24 & 25-34 audiences across BRAZIL, UNITED STATES, INDIA. Audience shape is heavily male (65%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 33,000 avg views per post, with supportive conversation on Instagram. Shared audience with iHeartRaves, Tele2, Trancefamily underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alesso score 0.26% — Low bucket.

Brand: iHeartRavesBrand: Tele2Brand: Trancefamily

Followers:7,104,054

Engagements:18,145

Rate:0.3%

Posts:988

Avg Likes:17,808

Avg Comments:368

Avg Views:61,409

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,104,054 · Engagements 18,145 · Rate 0.3% Posts 988 · Views 61,409 · Avg Likes 17,808 · Avg Comments 368 · Avg Views 61,409	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 32% 13-17: 6% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (16%) UNITED STATES (10%) INDIA (7%) INDONESIA (5%) MEXICO (5%)	Top regions: BRAZIL (16%), UNITED STATES (10%), INDIA (7%)
Platform Engagement	Instagram: 14,097 avg likes/post · Tiktok: 33,000 avg views/post · Youtube: 28,409 avg views/post	Best reach: Tiktok 33,000 avg views; best engagement: Instagram 14,097 avg likes

Top Brand Affinities

iHeartRaves

Score: 53.38

Tele2

Score: 22.10

Trancefamily

Score: 20.80

Mixcloud

Score: 19.54

Pioneer

Score: 18.94

Tomorrowland

Score: 18.55

REVOLVE

Score: 14.41

Alphalete

Score: 10.73

Amazon Music

Score: 8.96

American Airlines

Score: 6.99

Ableton

Score: 6.29

Lululemon Athletica

Score: 5.23

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		53.38
Tele2		22.10
Trancefamily		20.80
Mixcloud		19.54
Pioneer		18.94
Tomorrowland		18.55
REVOLVE		14.41
Alphalete		10.73
Amazon Music		8.96
American Airlines		6.99
Ableton		6.29
Lululemon Athletica		5.23
Lollapalooza		5.08
Steve Madden		4.30
NHL		4.18
Abercrombie & Fitch		4.05
Coors		3.97
SoundCloud		3.96
Summit Entertainment		3.82
ASOS		3.77
Urban Outfitters		3.58
BALMAIN		3.23
Dolce & Gabbana		3.21
MTV		3.16
Heineken		3.10
Beats Electronics		2.94
Gymshark		2.91
FashionNova		2.85
Fendi		2.85
Victoria's Secret		2.85
Monster Beverage		2.74
Coachella		2.68
Versace		2.63
shein		2.63
NBC		2.63
Yves Saint Laurent		2.44
Christian Louboutin		2.41
Boeing		2.40
TOM FORD		2.32
Red Bull		2.31
Ferrari		2.24
Polo Ralph Lauren		2.23
Hermès		2.23
Armani		2.22
Aperol		2.19
Dr. Martens		2.14
SheInside		2.10
Target		2.08
Hollister Co		2.05
Michael Kors		2.00