Alessia Cara Brand Affinity ranks highest Amazon Music at 11.80% . Very Strong. Score DMDB 73.29% | Fanbase 74.14%

Alessia Cara — pop artist from CA.

Canadian singer/songwriter Alessia Cara gained prominence in 2015 with her hit song "Here" and subsequent releases, including the platinum-certified album…

Alessia Cara

Superstar

Country: CA | Gender: female | Artist ID: 11e81bbe-5b34-a426-8614-a0369fe50396

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Genres

popdance poppoppost-teen popcanadian popmainstream popr&b, funk & soulcanadian contemporary r&belectronicelectropop

Influential: 73.29% Fanbase: 74.14% Trending: 72.86%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 11.80% • Very Strong

As of 2025-09-09

9,870,218

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.29% | Fanbase 74.14% | Trending 72.86% | CAREER STAGE: SUPERSTAR

Biography

Canadian singer/songwriter Alessia Cara gained prominence in 2015 with her hit song "Here" and subsequent releases, including the platinum-certified album KNOW-IT-ALL. Known for her powerful vocals, she collaborated with artists like Zedd and Logic on chart-topping singles, earning multiple platinum certifications and billions of streams worldwide. In 2018, she won a Grammy and an MTV EMA for her music, and followed up with her sophomore album, THE PAINS OF GROWING.

Throughout 2019, Alessia toured globally with Shawn Mendes, showcasing her talent on sold-out stadium stages. During this time, she also worked on new music, releasing a Summer EP in September that reflected her experiences and growth as an artist.

Report Date: 2025-09-09

Alessia Cara resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, INDIA. The demographic is heavily female (70%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 131,550 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Amazon Music, Verizon, iHeartRadio Music Awards maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alessia Cara score 0.20% — Low bucket.

Brand: Amazon MusicBrand: VerizonBrand: iHeartRadio Music Awards

Followers:9,870,218

Engagements:19,425

Rate:0.2%

Posts:849

Avg Likes:19,046

Avg Comments:312

Avg Views:141,270

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,870,218 · Engagements 19,425 · Rate 0.2% Posts 849 · Views 141,270 · Avg Likes 19,046 · Avg Comments 312 · Avg Views 141,270	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 11% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	UNITED STATES (33%) BRAZIL (12%) INDIA (5%) UNITED KINGDOM (5%) CANADA (4%)	Top regions: UNITED STATES (33%), BRAZIL (12%), INDIA (5%)
Platform Engagement	Instagram: 13,681 avg likes/post · Tiktok: 131,550 avg views/post · Youtube: 9,720 avg views/post	Best reach: Tiktok 131,550 avg views; best engagement: Instagram 13,681 avg likes

Top Brand Affinities

Amazon Music

Score: 11.80

Verizon

Score: 5.37

iHeartRadio Music Awards

Score: 4.55

Urban Outfitters

Score: 4.18

MTV

Score: 4.11

Lollapalooza

Score: 3.87

Forever 21

Score: 3.62

NBC

Score: 3.61

Coachella

Score: 3.51

Nickelodeon

Score: 2.92

Fenty beauty

Score: 2.86

Dr. Martens

Score: 2.85

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Top Brand Affinities

Brand	Category	Score
Amazon Music		11.80
Verizon		5.37
iHeartRadio Music Awards		4.55
Urban Outfitters		4.18
MTV		4.11
Lollapalooza		3.87
Forever 21		3.62
NBC		3.61
Coachella		3.51
Nickelodeon		2.92
Fenty beauty		2.86
Dr. Martens		2.85
Paramount Pictures		2.67
Kodak		2.64
Benefit Cosmetics		2.58
shein		2.33
Chrysler		2.31
CBS Television Studios		2.26
Target		2.19
FashionNova		2.17
Spotify Music		2.16
Calvin Klein		2.10
CBS		1.99
ASOS		1.96
AMC		1.95
Victoria's Secret		1.87
Showtime		1.86
SheInside		1.83
Beats Electronics		1.73
SoundCloud		1.71
Polaroid		1.64
Bershka		1.60
musical.ly		1.59
Polo Ralph Lauren		1.55
New Balance		1.48
Pixar		1.45
Walt Disney		1.43
Walmart		1.42
HBO		1.41
Sephora		1.40
Starbucks		1.38
Netflix		1.38
Marvel Entertainment		1.37
Versace		1.37
Vans		1.36
Tarte Cosmetics		1.35
UFC		1.35
Urban Decay Cosmetics		1.33
Pepsi		1.31
H&M		1.28