Alessandra Amoroso Brand Affinity ranks highest OVS at 45.32% . Very Strong. Score DMDB 57.61% | Fanbase 47.00%

Alessandra Amoroso — pop artist from IT.

Alessandra Amoroso, born on August 12, 1986, in Galatina, Lecce, Italy, gained recognition as an Italian pop singer after winning the reality competition show…

Alessandra Amoroso

Established

Country: IT | Gender: female | Artist ID: 11e81bc0-cd51-b5c4-ac63-a0369fe50396

Find Artist

Genres

poppopitalian popitalian adult popmainstream poprockitalian pop rock

Influential: 57.61% Fanbase: 47.00% Trending: 62.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 45.32% • Very Strong

As of 2025-09-09

4,056,221

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.61% | Fanbase 47.00% | Trending 62.92% | CAREER STAGE: MID_LEVEL

Biography

Alessandra Amoroso, born on August 12, 1986, in Galatina, Lecce, Italy, gained recognition as an Italian pop singer after winning the reality competition show Amici di Maria de Filippi in 2008. Following her victory, she launched a successful solo career in 2009 with her debut album "Stupida," which produced chart-topping hits like "Immobile" and "Splendida Follia." Subsequent releases, including "Il Mondo in un Secondo" (2010) and "Amore Puro" (2013), continued her streak of platinum-selling albums and Top Ten singles.

Amoroso's versatile vocal abilities, showcased through performances of both pop and soul music, have solidified her status as a prominent figure in the Italian music scene. Her achievements include becoming the first Italian female artist to win an MTV Europe Award for Best European Act. With a consistent track record of chart-topping albums and successful singles, Alessandra Amoroso remains a respected and accomplished artist in the industry.

Report Date: 2025-09-09

Alessandra Amoroso has momentum with 25-34 & 18-24 audiences—particularly in ITALY, UNITED STATES, UNITED KINGDOM. A heavily female (73%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 18,081 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with OVS, Elisabetta Franchi, Liu Jo signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alessandra Amoroso score 0.45% — Low bucket.

Brand: OVSBrand: Elisabetta FranchiBrand: Liu Jo

Followers:4,056,221

Engagements:18,081

Rate:0.4%

Posts:134

Avg Likes:18,081

Avg Comments:1,071

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,056,221 · Engagements 18,081 · Rate 0.4% Posts 134 · Views 0 · Avg Likes 18,081 · Avg Comments 1,071 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 27% 35-44: 18% 45-64: 10%	Largest: 25-34 (41%); next: 18-24 (27%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	ITALY (91%) UNITED STATES (1%) UNITED KINGDOM (1%) BRAZIL (1%) SPAIN (1%)	Top regions: ITALY (91%), UNITED STATES (1%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 18,081 avg likes/post	best engagement: Instagram 18,081 avg likes

Top Brand Affinities

OVS

Score: 45.32

Elisabetta Franchi

Score: 38.19

Liu Jo

Score: 20.54

Ana Capri

Score: 19.88

Intimissimi

Score: 19.08

Superga

Score: 14.46

Calzedonia

Score: 14.39

Miele

Score: 13.41

Auchan

Score: 11.16

Selfiegram

Score: 9.23

Alfa Romeo

Score: 8.09

Arezzo

Score: 7.51

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Top Brand Affinities

Brand	Category	Score
OVS		45.32
Elisabetta Franchi		38.19
Liu Jo		20.54
Ana Capri		19.88
Intimissimi		19.08
Superga		14.46
Calzedonia		14.39
Miele		13.41
Auchan		11.16
Selfiegram		9.23
Alfa Romeo		8.09
Arezzo		7.51
Ryanair		5.81
Kappa		5.21
Dsquared		4.94
ABC		4.58
Kiko		4.56
Fiat		3.65
Nutella		3.65
Moschino		3.61
Stradivarius		3.60
Daniel Wellington		3.53
Tiffany		3.53
Campari		3.32
Fendi		3.30
Valentino		3.26
Pandora		3.23
Pizza Lover		3.14
Dr. Martens		2.93
Lindt		2.89
Dolce & Gabbana		2.77
Pull&Bear		2.73
Benefit Cosmetics		2.70
Ducati		2.62
Polaroid		2.55
Montblanc		2.47
Michael Kors		2.46
Guess		2.41
Ferrero		2.36
Travelgram		2.32
Versace		2.27
Aperol		2.22
Tiffany & Co		2.19
Ray-Ban		2.18
SWAROVSKI		2.10
ASOS		2.06
Bershka		2.01
Armani		1.96
Make Up For Ever		1.95
Primark		1.88