Alessandra Amoroso

Alessandra Amoroso — pop artist from IT.

Alessandra Amoroso, born on August 12, 1986, in Galatina, Lecce, Italy, gained recognition as an Italian pop singer after winning the reality competition show…

Influence: 57.61% Fanbase: 47.00% Trending: 62.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OVS • 60.09% • Very Strong

As of 2025-09-29

4,098,497

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 11:07:15 UTC

Genres

poppopitalian popitalian adult popmainstream poprockitalian pop rock

Biography

Alessandra Amoroso, born on August 12, 1986, in Galatina, Lecce, Italy, gained recognition as an Italian pop singer after winning the reality competition show Amici di Maria de Filippi in 2008. Following her victory, she launched a successful solo career in 2009 with her debut album "Stupida," which produced chart-topping hits like "Immobile" and "Splendida Follia." Subsequent releases, including "Il Mondo in un Secondo" (2010) and "Amore Puro" (2013), continued her streak of platinum-selling albums and Top Ten singles.

Amoroso's versatile vocal abilities, showcased through performances of both pop and soul music, have solidified her status as a prominent figure in the Italian music scene. Her achievements include becoming the first Italian female artist to win an MTV Europe Award for Best European Act. With a consistent track record of chart-topping albums and successful singles, Alessandra Amoroso remains a respected and accomplished artist in the industry.

Top Brand Affinities

Report Date: 2025-09-29

Alessandra Amoroso has momentum with 25-34 & 18-24 audiences—particularly in ITALY, UNITED STATES, SPAIN. A heavily female (72%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 29,702 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with OVS, Elisabetta Franchi, Alitalia signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alessandra Amoroso score 0.72% — Low bucket.

Brand: OVSBrand: Elisabetta FranchiBrand: Alitalia

Followers:4,098,497

Engagements:29,702

Rate:0.7%

Posts:137

Avg Likes:29,702

Avg Comments:1,139

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,098,497 · Engagements 29,702 · Rate 0.7% Posts 137 · Views 0 · Avg Likes 29,702 · Avg Comments 1,139 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 27% 35-44: 18% 45-64: 8%	Largest: 25-34 (42%); next: 18-24 (27%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	ITALY (90%) UNITED STATES (1%) SPAIN (1%) GERMANY (1%) SWITZERLAND (1%)	Top regions: ITALY (90%), UNITED STATES (1%), SPAIN (1%)
Platform Engagement	Instagram: 29,702 avg likes/post	best engagement: Instagram 29,702 avg likes

Top Brand Affinities

OVS

Score: 60.09

Elisabetta Franchi

Score: 44.52

Alitalia

Score: 21.31

Superga

Score: 21.30

Liu Jo

Score: 20.81

Alcott

Score: 19.47

Ana Capri

Score: 16.12

Calzedonia

Score: 13.63

Miele

Score: 13.33

Auchan

Score: 13.07

Arezzo

Score: 10.47

Selfiegram

Score: 10.32

Brand	Category	Score
OVS		60.09
Elisabetta Franchi		44.52
Alitalia		21.31
Superga		21.30
Liu Jo		20.81
Alcott		19.47
Ana Capri		16.12
Calzedonia		13.63
Miele		13.33
Auchan		13.07
Arezzo		10.47
Selfiegram		10.32
Alfa Romeo		9.18
Ryanair		7.63
Moschino		6.31
Stradivarius		6.27
Kiko		5.87
Campari		5.72
Emporio Armani		5.62
ABC		4.23
Lindt		3.75
Daniel Wellington		3.39
Dolce & Gabbana		3.38
Polaroid		3.21
Nutella		3.11
Opi		3.07
Valentino		2.96
Bershka		2.89
Pull&Bear		2.79
Pandora		2.78
ASOS		2.63
Tiffany		2.61
Ferrero		2.58
Aperol		2.55
Primark		2.52
Ray-Ban		2.51
Armani		2.35
SWAROVSKI		2.34
Ducati		2.32
Guess		2.29
shein		2.28
Fiat		2.24
Sephora		2.22
Travelgram		2.14
Pizza Lover		2.10
Universal		2.08
Fendi		2.08
Dr. Martens		2.02
Bellagio		1.98
Ferrari		1.94