Alejandro Sanz Brand Affinity ranks highest El Corte Ingles at 25.73% . Very Strong. Score DMDB 70.06% | Fanbase 66.74%

Alejandro Sanz — pop artist from ES.

Born on December 18, 1968, in Madrid, Alejandro Sanz, the youngest son of María Pizarro and Jesús Sánchez, began his musical journey under the guidance of his…

Alejandro Sanz

Superstar

Country: ES | Gender: male | Artist ID: 11e81bc8-a570-f634-a5a5-a0369fe50396

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Genres

poplatin poplatin arena popmexican popspanish poppop en españolrockrock en espanoleuropeancantautorlatinlatin

Influential: 70.06% Fanbase: 66.74% Trending: 71.72%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 25.73% • Very Strong

As of 2025-09-09

12,701,490

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.06% | Fanbase 66.74% | Trending 71.72% | CAREER STAGE: SUPERSTAR

Biography

Born on December 18, 1968, in Madrid, Alejandro Sanz, the youngest son of María Pizarro and Jesús Sánchez, began his musical journey under the guidance of his father, a professional guitarist. Starting with his debut album "Viviendo de Prisa" in 1991, Sanz quickly rose to fame in Spain with his romantic ballads, eventually expanding his reach internationally with the breakthrough success of his 1997 album "Más." Over the years, he continued to evolve his style, collaborating with artists like Shakira and exploring new musical territories with albums like "No Es Lo Mismo" (2003) and "El Tren de los Momentos" (2006).

Throughout his career, Sanz has garnered critical acclaim and commercial success, earning numerous platinum certifications and accolades, including multiple Latin Grammy Awards. His musical journey continued with albums like "Paraiso Express" (2009), "La Música No Se Toca" (2012), and "Sirope" (2015), each showcasing his melodic sound and songwriting prowess. With his latest releases, including "Sanz" in 2021, Alejandro Sanz remains a prominent figure in the Latin music scene, continuing to captivate audiences with his heartfelt compositions and dynamic performances.

Report Date: 2025-09-09

Alejandro Sanz commands interest from 18-24 & 25-34 audiences in SPAIN, MEXICO, BRAZIL. With a heavily female (60%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,499,054 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with El Corte Ingles, Univision, Movistar points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alejandro Sanz score 1.16% — Moderate bucket.

Brand: El Corte InglesBrand: UnivisionBrand: Movistar

Followers:12,701,490

Engagements:147,283

Rate:1.2%

Posts:3,780

Avg Likes:141,949

Avg Comments:4,219

Avg Views:1,840,104

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,701,490 · Engagements 147,283 · Rate 1.2% Posts 3,780 · Views 1,840,104 · Avg Likes 141,949 · Avg Comments 4,219 · Avg Views 1,840,104	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 37% 35-44: 13% 45-64: 5%	Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	SPAIN (12%) MEXICO (12%) BRAZIL (11%) COLOMBIA (10%) ARGENTINA (9%)	Top regions: SPAIN (12%), MEXICO (12%), BRAZIL (11%)
Platform Engagement	Instagram: 80,802 avg likes/post · Tiktok: 341,050 avg views/post · Youtube: 1,499,054 avg views/post	Best reach: Youtube 1,499,054 avg views; best engagement: Instagram 80,802 avg likes

Top Brand Affinities

El Corte Ingles

Score: 25.73

Univision

Score: 18.49

Movistar

Score: 11.55

Cafecito

Score: 8.98

VidaSana

Score: 8.73

LATAM

Score: 8.41

Iberostar Hotels & Resorts

Score: 6.18

Suavecito

Score: 5.94

American Airlines

Score: 4.76

Loewe

Score: 4.58

Stradivarius

Score: 3.43

Dolce & Gabbana

Score: 2.48

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Top Brand Affinities

Brand	Category	Score
El Corte Ingles		25.73
Univision		18.49
Movistar		11.55
Cafecito		8.98
VidaSana		8.73
LATAM		8.41
Iberostar Hotels & Resorts		6.18
Suavecito		5.94
American Airlines		4.76
Loewe		4.58
Stradivarius		3.43
Dolce & Gabbana		2.48
Snoopy And The Peanuts Gang		2.12
Tomorrowland		2.10
Primark		1.90
Hermès		1.72
Versace		1.64
Michael Kors		1.64
Herbalife		1.62
Bershka		1.60
SheInside		1.39
Prada		1.38
Forever 21		1.37
Bellagio		1.34
Guess		1.28
Coachella		1.27
Vogue		1.24
H&M		1.24
Cartier		1.21
shein		1.21
L'Oréal Paris		1.21
Los Angeles Lakers		1.21
Spotify Music		1.18
Heineken		1.15
Calvin Klein		1.14
Yves Saint Laurent		1.11
Zara		1.08
Christian Dior		1.07
NYX Cosmetics		1.06
Universal		1.05
Coca-Cola		1.05
Pepsi		1.05
Tommy Hilfiger		1.05
Airbnb		1.03
musical.ly		1.01
FIFA		1.00
Maybelline		0.94
FashionNova		0.93
HBO		0.93
Pandora		0.92