Alejandra Guzmán Brand Affinity ranks highest Aeromexico at 35.10% . Very Strong. Score DMDB 63.36% | Fanbase 59.60%

Alejandra Guzmán — pop artist from MX.

Alejandra Guzmán, a Mexican singer and songwriter, is known for her distinctive contralto voice and explicit lyrics. With a career spanning over three decades,…

Alejandra Guzmán

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bc7-be60-d200-87a0-a0369fe50396

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Genres

poplatin poplatin arena popmexican poppop en españolrockrock en espanolrockpop rocklatinlatinranchera

Influential: 63.36% Fanbase: 59.60% Trending: 65.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 35.10% • Very Strong

As of 2025-09-09

7,276,384

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.36% | Fanbase 59.60% | Trending 65.24% | CAREER STAGE: MAINSTREAM

Biography

Alejandra Guzmán, a Mexican singer and songwriter, is known for her distinctive contralto voice and explicit lyrics. With a career spanning over three decades, she has sold over 12 million records and earned the titles "Queen of Mexican Rock" and "Bad Girl of Latin Pop." Guzmán, also known as "La Guzmán," comes from a family of performers, with her mother being Mexican actress Silvia Pinal and her father Mexican rock star Enrique Guzmán. She made her debut in the music industry in 1988 with her first album, Bye Mama, which quickly gained success in Mexico.

Throughout her career, Guzmán has released numerous albums and toured extensively, showcasing her versatility in rock, pop, and ballads. Despite facing personal challenges, including battles with addiction and health issues, she has continued to produce music and connect with her audience. In 2017, she collaborated with fellow Latin rock legend Gloria Trevi on the album Versus, which debuted at the top of the Top Latin Albums chart, marking a significant milestone in her career.

Report Date: 2025-09-09

Alejandra Guzmán indexes high with fans in the 18-24 range in MEXICO, PERU, COLOMBIA. The skew is heavily female (65%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 34,950 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Aeromexico, Univision, Cafecito, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Alejandra Guzmán when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alejandra Guzmán score 0.09% — Low bucket.

Brand: AeromexicoBrand: UnivisionBrand: Cafecito

Followers:7,276,384

Engagements:6,582

Rate:0.1%

Posts:3,675

Avg Likes:6,301

Avg Comments:205

Avg Views:41,377

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,276,384 · Engagements 6,582 · Rate 0.1% Posts 3,675 · Views 41,377 · Avg Likes 6,301 · Avg Comments 205 · Avg Views 41,377	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 12% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	MEXICO (27%) PERU (12%) COLOMBIA (11%) UNITED STATES (9%) ARGENTINA (8%)	Top regions: MEXICO (27%), PERU (12%), COLOMBIA (11%)
Platform Engagement	Instagram: 3,560 avg likes/post · Tiktok: 34,950 avg views/post · Youtube: 6,427 avg views/post	Best reach: Tiktok 34,950 avg views; best engagement: Instagram 3,560 avg likes

Top Brand Affinities

Aeromexico

Score: 35.10

Univision

Score: 25.57

Cafecito

Score: 11.76

LATAM

Score: 8.06

Diablo

Score: 7.05

PLAYMOBIL

Score: 7.03

Daewoo

Score: 6.55

Movistar

Score: 5.07

Suavecito

Score: 5.00

Iberostar Hotels & Resorts

Score: 4.27

VidaSana

Score: 3.85

Kylie Cosmetics

Score: 2.91

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Top Brand Affinities

Brand	Category	Score
Aeromexico		35.10
Univision		25.57
Cafecito		11.76
LATAM		8.06
Diablo		7.05
PLAYMOBIL		7.03
Daewoo		6.55
Movistar		5.07
Suavecito		5.00
Iberostar Hotels & Resorts		4.27
VidaSana		3.85
Kylie Cosmetics		2.91
Pic Collage		2.47
NBC		2.46
Baileys		2.21
Versace		2.20
Tomorrowland		2.11
Bershka		2.04
Pixar		2.03
AMC		1.94
Snoopy And The Peanuts Gang		1.80
Transformers		1.73
Anastasia Beverly Hills		1.70
Bellagio		1.68
Guess		1.60
Microsoft		1.57
H&M		1.54
SWAROVSKI		1.49
Calvin Klein		1.45
Maybelline		1.42
Showtime		1.42
Ray-Ban		1.41
L'Oréal Paris		1.37
Coachella		1.35
Huda Beauty		1.34
Costco		1.34
Pokemon Go		1.29
Tarte Cosmetics		1.26
Pandora		1.25
OREO		1.24
Chipotle Mexican Grill		1.23
NYX Cosmetics		1.20
NFL		1.19
Levi's		1.16
FashionNova		1.16
Puma		1.15
MAC Cosmetics		1.12
Walt Disney		1.11
Airbnb		1.11
Netflix		1.09