Alec Benjamin Brand Affinity ranks highest Efteling at 10.02% . Very Strong. Score DMDB 73.63% | Fanbase 69.12%

Alec Benjamin — pop artist from US.

Alec Benjamin is known for his intricate lyricism and heartfelt narratives, which have garnered him multi-platinum records and billions of global streams. His…

Alec Benjamin

Superstar

Country: US | Gender: male | Artist ID: 11e81bcc-7166-5254-ac40-a0369fe50396

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Genres

poppopindie popmainstream popalternativealt zelectronicelectropopdream smp

Influential: 73.63% Fanbase: 69.12% Trending: 75.88%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 10.02% • Very Strong

As of 2025-09-09

12,392,808

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.63% | Fanbase 69.12% | Trending 75.88% | CAREER STAGE: SUPERSTAR

Biography

Alec Benjamin is known for his intricate lyricism and heartfelt narratives, which have garnered him multi-platinum records and billions of global streams. His ability to turn everyday moments into resonant music has earned him a dedicated fanbase drawn to his raw honesty and unique perspective. With his latest album, 12 Notes, Alec continues to showcase his growth as an artist while maintaining the intimate and introspective songwriting that has captivated listeners. The record is a testament to his maturation both sonically and thematically, highlighting his unmatched storytelling skills.

Report Date: 2025-09-09

Alec Benjamin engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, INDIA, BRAZIL. The fan base skews female-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (419,500 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Efteling, Five Nights at Freddy's, Taco Bell, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alec Benjamin score 0.82% — Low bucket.

Brand: EftelingBrand: Five Nights at Freddy'sBrand: Taco Bell

Followers:12,392,808

Engagements:101,449

Rate:0.8%

Posts:1,188

Avg Likes:89,966

Avg Comments:1,763

Avg Views:435,380

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,392,808 · Engagements 101,449 · Rate 0.8% Posts 1,188 · Views 435,380 · Avg Likes 89,966 · Avg Comments 1,763 · Avg Views 435,380	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (22%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (23%) INDIA (14%) BRAZIL (5%) INDONESIA (5%) BANGLADESH (4%)	Top regions: UNITED STATES (23%), INDIA (14%), BRAZIL (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 419,500 avg views/post · Youtube: 15,880 avg views/post	Best reach: Tiktok 419,500 avg views; best engagement: Tiktok 88,350 avg likes

Top Brand Affinities

Efteling

Score: 10.02

Five Nights at Freddy's

Score: 9.74

Taco Bell

Score: 4.79

Lollapalooza

Score: 4.01

American Eagle

Score: 3.92

iHeartRadio Music Awards

Score: 3.88

Verizon

Score: 3.79

Pull&Bear

Score: 2.90

Urban Outfitters

Score: 2.80

Forever 21

Score: 2.51

Bershka

Score: 2.20

Nickelodeon

Score: 2.17

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Top Brand Affinities

Brand	Category	Score
Efteling		10.02
Five Nights at Freddy's		9.74
Taco Bell		4.79
Lollapalooza		4.01
American Eagle		3.92
iHeartRadio Music Awards		3.88
Verizon		3.79
Pull&Bear		2.90
Urban Outfitters		2.80
Forever 21		2.51
Bershka		2.20
Nickelodeon		2.17
Spotify Music		2.15
Polaroid		2.14
Dr. Martens		2.08
Victoria's Secret		2.04
SoundCloud		2.03
CBS Television Studios		2.01
Sunnies Studios		1.98
Showtime		1.96
Fenty beauty		1.96
Sprite		1.91
shein		1.81
Primark		1.75
Coachella		1.75
H&M		1.74
musical.ly		1.73
CBS		1.70
Hollister Co		1.60
Chrysler		1.54
SheInside		1.54
Vans		1.52
Walmart		1.51
Target		1.50
Starbucks		1.42
Walt Disney		1.41
Pepsi		1.39
Converse		1.37
Netflix		1.35
Marvel		1.28
Beats Electronics		1.25
BBC		1.20
Marvel Entertainment		1.17
Versace		1.10
FashionNova		1.01
The Olympic Games		0.99
Guess		0.99
HBO		0.97
Universal		0.97
Snapseed		0.97