Aldous Harding

Aldous Harding — pop artist from NZ.

Aldous Harding, the stage name of New Zealand singer-songwriter Hannah Harding, garnered early acclaim for her gothic indie folk sound reminiscent of artists…

Influence: 58.45% Fanbase: 38.65% Trending: 68.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 25.05% • Very Strong

As of 2025-08-23

74,369

Social Media Followers

As of 2025-08-23

00:00:00

Hours Airplay

2025-10-07 18:40:01 UTC

Genres

popart popchamber popnz popdunedin indieindie poppopfolk & traditionalindie folkfreak folkambient folknz singer-songwriternz folk

Biography

Aldous Harding, the stage name of New Zealand singer-songwriter Hannah Harding, garnered early acclaim for her gothic indie folk sound reminiscent of artists like Kate Bush and Scott Walker. Growing up in a musical family, she made her recording debut at age 13 but initially had no plans for a music career. However, after starting to write and perform songs, she caught the attention of fellow musicians and began her journey in the industry.

In 2012, she released her debut album under the guidance of Marlon Williams and Ben Edwards, followed by signing with 4AD for her sophomore effort produced by John Parish. Her albums Party (2017), Designer (2019), and Warm Chris (2022) showcased a transition to offbeat indie pop, earning critical praise and accolades. With a unique sound and introspective lyrics, Aldous Harding continues to evolve her musical style and captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-08-23

Aldous Harding draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, UNITED KINGDOM, FRANCE. The skew is heavily male (64%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 56,456 avg views per post, with Youtube sustaining the conversation. Audience adjacency to MOOG, Mixcloud, Hasselblad makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aldous Harding score 2.47% — Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Hasselblad

Followers:74,369

Engagements:8,528

Rate:11.5%

Posts:98

Avg Likes:8,528

Avg Comments:102

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 74,369 · Engagements 8,528 · Rate 11.5% Posts 98 · Views 0 · Avg Likes 8,528 · Avg Comments 102 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 24% 35-44: 22% 45-64: 15%	Largest: 25-34 (37%); next: 18-24 (24%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (28%) UNITED KINGDOM (11%) FRANCE (8%) CANADA (5%) AUSTRALIA (5%)	Top regions: UNITED STATES (28%), UNITED KINGDOM (11%), FRANCE (8%)
Platform Engagement	Tiktok: 0 avg views/post · Youtube: 56,456 avg views/post	Best reach: Youtube 56,456 avg views; best engagement: Youtube 696 avg likes

Top Brand Affinities

MOOG

Score: 25.05

Mixcloud

Score: 17.30

Hasselblad

Score: 15.42

Tate Modern

Score: 11.68

Acne Studios

Score: 8.24

Vivienne Westwood

Score: 8.24

Ableton

Score: 7.21

Spotify Music

Score: 6.63

Kodak

Score: 6.38

Nixon

Score: 5.19

Tinder

Score: 4.94

Kickstarter

Score: 4.92

Brand	Category	Score
MOOG		25.05
Mixcloud		17.30
Hasselblad		15.42
Tate Modern		11.68
Acne Studios		8.24
Vivienne Westwood		8.24
Ableton		7.21
Spotify Music		6.63
Kodak		6.38
Nixon		5.19
Tinder		4.94
Kickstarter		4.92
Miu Miu		4.85
Olympus		4.59
Polaroid		4.42
Hurley		4.35
Paramount Pictures		4.24
Emporium		4.20
SoundCloud		4.13
Leica		4.08
Fujifilm		3.90
Airbnb		3.81
Sunnies Studios		3.74
Oculus		3.64
Holden		3.62
Showtime		3.59
Heinz		3.24
Dr. Martens		3.16
Coachella		2.99
Tesco		2.95
Guinness		2.82
Warner Bros		2.81
Lush		2.80
Aperol		2.80
BBC		2.67
Columbia Pictures		2.65
Mulberry		2.65
MTV		2.40
Pantone Inc		2.22
Lollapalooza		2.19
Vogue		2.07
Pixar		1.90
The Olympic Games		1.87
Prada		1.75
Adobe		1.70
Sprite		1.60
Cadillac		1.59
HBO		1.52
WWE		1.47
Paypal		1.47